66.75% final order conversion rate for 2021 Bronco

[sliwa]

Just got our email, 66.75% national conversion rate

Does this # include all those waiting for MY22?

Sponsored

 

[Dirty Bronco]

I just hope/wish there was a rule where a dealer had to fill their reservations to actual customers before they started receiving lot units from orders where the customer backed out. It would be pretty frustrating to hear your rig is coming in 2 months just to see your dealership pawning off extras on the lot that they received from customers who backed out.

I'm not saying the dealerships shouldn't get those extra units... Just fulfill your actual reservation list to the customers who stuck in out first please.

 

[XCR440]

Does this # include all those waiting for MY22?

Any that were converted to orders, even if left in 99 status for 22 model year. So yes, if converted, but no if just holding the reservation.

 

[North7]

Just got our email, 66.75% national conversion rate, KC region was at 76% and our zone at 82%. So now we wait to find out what this means for allocation.

Ford early preview presentation to Wall Street:
"Our dealers converted 46% of our customer's Bronco orders."

Ford final presentation to Wall Street:
"Our dealers converted 66% of our customers of the Bronco orders. Although we expect up to 20% of the orders to not deliver to the original customers due to their changing financial circumstances."

 

[JohnnyVistas]

It seems the fair thing for Ford to do is contact all order holders using the original reservation contact information and confirm that they indeed placed the order and intend to take delivery of the vehicle.
Those that say ‘no” to either question Ford should force the order to go to the end of the queue after all existing reservations/orders (MY21 and MY22) and then the dealer can do what they want with it when it shows up.
Those that do not respond are put on hold until the dealer can validate the customer exists and answers the two questions. The dealer failing to find the perspective buyer also puts the order to the end of the queue.
Dealer Employee orders can be addressed by asking a third question. “Are you a current employee?” Those ‘yes’ get bumped and any false no’s are something Ford and the Dealer will have to handle as they do any other misrepresentation.

As a further bit of fairness, MY21 orders canceled should be offered to those MY21 buyers who are bumped out of MY21, using a first come first serve and best match approach. Those declining orders go to the dealer. For example a B 2.3. manual gets offered to the next B 2.3 manual that missed out of MY21. Each order gets one shot and each buyer in queue gets one chance to accept.

 

[HarderCorer]

People talking about dealers converting abandoned orders...

Can dealers change the email in the system tied to the account and if so, does Ford send an email to the original email to confirm? Wouldn't that fix much of the problem? If I got an email from Ford saying my canceled order was progressing., click here if I canceled my order and get $300 Ford cash or something.

 

[Dirty Bronco]

Just 2.25% below my favorite number.

 

[Skdmarc]

How many of these were dealerships converting orders without the customer's consent?

I wonder how rampant that will actually be

 

[Coldsmoke]

Exactly. Since the reservation deposit was with the dealer, they could refund the deposit for anyone who declined to order or was a non-contact, convert with the person's name still on the reservation, and then "no match" them when it was delivered. The "no match" was designed to protect them against cancellations, but they are definitely going to game the system. Unfortunately there will be Broncos on lots for sale before reservations are filled, something Ford guaranteed would not happen. Really sad for everyone waiting patiently and trying to follow the rules.
Ford needs to revisit this issue and tighten this up. I see the potential for a lot of abuse.

WTF! That's pure speculation without any evidence. These kinds of comments which are proffered as "definitely going to happen" and "guaranteed" goes to condemning the whole delaership network. Maybe your dealership sucks and you should do business elsewhere, but that doesn't mean that all dealers will stoop to the underhanded practices your dealer does. How sad it must be to have that kind of outlook.

 

[618TRVLWILD]

Just 2.25% below my favorite number.

That's what she said...

 

[wvmtneer]

Just got our email, 66.75% national conversion rate, KC region was at 76% and our zone at 82%. So now we wait to find out what this means for allocation.

I’m surprised the conversion percentage is so high. Are priority 99s included in those numbers?

 

[MorgansRun]

It seems the fair thing for Ford to do is contact all order holders using the original reservation contact information and confirm that they indeed placed the order and intend to take delivery of the vehicle.
Those that say ‘no” to either question Ford should force the order to go to the end of the queue after all existing reservations/orders (MY21 and MY22) and then the dealer can do what they want with it when it shows up.
Those that do not respond are put on hold until the dealer can validate the customer exits and answers the two questions. The dealer failing to find the perspective buyer also puts the order to the end of the queue.
Dealer Employee orders can be addressed by asking a third question. “Are you a current employee?” Those ‘yes’ get bumped and any false no’s are something Ford and the Dealer will have to handle as they do any other misrepresentation.

As a further bit of fairness, MY21 orders canceled should be offered to those MY21 buyers who are bumped out of MY21, using a first come first serve and best match approach. Those declining orders go to the dealer. For example a B 2.3. manual gets offered to the next B 2.3 manual that missed out of MY21. Each order gets one shot and each buyer in queue gets one chance to accept.

Nothing is fair in love or dealer profits.

 

[bassdrumbone]

hoping for 4th of July delivery!

Man, how awesone would that be!

 

[Bronc-O]

I’m not in the auto industry but maybe one of the dealers here can comment on the percentage of people that do not purchase non-Bronco orders. I would be very surprised if it was over 5%.
Why do you see 20% of people who ordered walking away?

We don't know build dates yet. Many expecting July-August and find out they have to wait till next February. Many of those will drop out for any number of reasons.

 

[Squatch]

I just hope/wish there was a rule where a dealer had to fill their reservations to actual customers before they started receiving lot units from orders where the customer backed out. It would be pretty frustrating to hear your rig is coming in 2 months just to see your dealership pawning off extras on the lot that they received from customers who backed out.

I'm not saying the dealerships shouldn't get those extra units... Just fulfill your actual reservation list to the customers who stuck in out first please.

Ford misled everyone to believe that it was a fair reservation queue, but then big dealers whined and Ford caved.

I wish everyone and I had the willpower to resist buying this new Bronco just to screw Ford and the big dealers into holding the bag for six months, like a GME squeeze-level of decentralized coordination, for screwing us over. It just won't happen.

Sponsored