A point of contact for SoCal buyers - Kearny Mesa Ford

[EricAtKearnyMesaFord]

That's a wrap!!! Thank you all for being super cool to work with these last two months. There were plenty of surprises and challenges along the way but damnit we did alright. Earlier this week the avg dealer conversion rate was around 55-60%. Thanks to your quick and organized communication, KM ford had a raw conversation rate close to 90%! Everybody who communicated with us had their order submitted in time. Last minute I bumped our percentage to near 100% by cutting that unresponded dead weight. If all goes to plan we will receive bonus allocation for being above the avg, pulling more of you into 2021.

I'm going to check out for the weekend. Sometime next week I'll send out a "what to expect next" email to set your expectations for the months to come.

Cheers team KM Ford!


PS Andy this was a great pick, thank you!

Sponsored

 

[BroncoBoy22]

That's a wrap!!! Thank you all for being super cool to work with these last two months. There were plenty of surprises and challenges along the way but damnit we did alright. Earlier this week the avg dealer conversion rate was around 55-60%. Thanks to your quick and organized communication, KM ford had a raw conversation rate close to 90%! Everybody who communicated with us had their order submitted in time. Last minute I bumped our percentage to near 100% by cutting that unresponded dead weight. If all goes to plan we will receive bonus allocation for being above the avg, pulling more of you into 2021.

I'm going to check out for the weekend. Sometime next week I'll send out a "what to expect next" email to set your expectations for the months to come.

Cheers team KM Ford!


PS Andy this was a great pick, thank you!

Great Job Eric!! I’m super glad we have you around man. See ya soon at the Bronco event

 

[NavynutZ]

See ya there NavynutZ

Yessir...I'll be the handsome man in the back hahaha

 

[dlnew2]

Had to cancel my time slot at Kearny Mesa for the Bronco event. should show as available.
Looks like 2 slots open now at https://thebroncofamily.com/registration/KearnyMesaFord.

 

[EricAtKearnyMesaFord]

All,

There will be a Ford Dealer call about the Black Hardtop situation tomorrow at 11am. I will report back anything that I learn from that call.

Eric

 

[IfIHMadeA2021Scout]

All,

There will be a Ford Dealer call about the Black Hardtop situation tomorrow at 11am. I will report back anything that I learn from that call.

Eric

Eric, ask them why they misspelt "white" as "b-l-a-c-k".

 

[gpitman]

@EricAtKearnyMesaFord Can you also ask about the BYOD? Haven't seen it in any trims in months or even mentioned lately. Thanks.

 

[EricAtKearnyMesaFord]

@EricAtKearnyMesaFord Can you also ask about the BYOD? Haven't seen it in any trims in months or even mentioned lately. Thanks.

If there's an opportunity for it I will. If it's too off topic of the call then I'll follow up with my Ford rep about it.

 

[EricAtKearnyMesaFord]

************************************
MODULAR HARDTOP ROOF UPDATE
************************************

Alright so there really isn't a whole lot to report that hasn't already been announced.

There is a shortage of hard top roofs that cannot be fulfilled in time for the 21 Bronco production. As such, the black modular roof will not offered on any 21 Bronco trims including First Editions. I asked during the call if you could buy the MIC roof now and then purchase the Mod roof down the road, the answer was no.

While our options at this time are not ideal, all we can do now is work within them.

If you already have a MIC hard top selected: Congrats you are now getting the sound deadening headliner for free! This will be added automatically unless you have the Marine Grade Vinyl selected. In that case the addition of the headliner is optional so you will need to request it.

If you had either the Black Modular Roof or the Dual roof selected: We MUST make an update to your order. Your options are to change to the MIC roof, or to push your order to the 2022 model year. If for some reason I don't hear from someone in this situation before the deadline I will assume you want to keep your black roof at the cost of waiting for a 2022.

The order bank will be frozen as the Ford team makes these changes so I will not be able to adjust your order until after the weekend. You can go ahead though and send your requests now to [email protected].

OUR COLLISSION CENTER CAN REPAINT YOUR MIC ROOF ANY COLOR AFTER YOU PURCHASE YOUR BRONCO​

I popped in to speak with the head of the Sunroad Collision Center (That is the autogroup KM Ford belongs to). He said that his team can paint the MIC roof to match any of the Ford Bronco exterior colors. It is very important to know though that the MIC roof has a texture to it, similar to wrangler and some other hard tops. When the paint and clearcoat are applied it will remove some of that texture, but it will not have a smooth surface that matches the rest of the Bronco paint. It also is not the most cost-effective way to go due to the labor involved. It is an option though for those of you who really want a White or Black or Body Color roof on your 2021.

I was quoted $2400 for the 4door. I expect the cost would be a little less for the 2door. Most lenders will allow for that type of upgrade to be financed in your loan so long has you have good credit. Due to the permanence of the upgrade, this work could not be completed prior to you purchasing and taking delivery of your Bronco. The vehicle must be purchased and in your possession before the work could be scheduled. I know that isn't ideal for you Non-San Diegans. The shop would need your Bronco for the better part of a week to complete the work.


Consider your options over the weekend and then email me when you've decided.

P.S. @gpitman there was no opportunity to ask about the BYOD. I sent the question to my Ford rep.

 

[BroncoBoy22]

************************************
MODULAR HARDTOP ROOF UPDATE
************************************

Alright so there really isn't a whole lot to report that hasn't already been announced.

There is a shortage of hard top roofs that cannot be fulfilled in time for the 21 Bronco production. As such, the black modular roof will not offered on any 21 Bronco trims including First Editions. I asked during the call if you could buy the MIC roof now and then purchase the Mod roof down the road, the answer was no.

While our options at this time are not ideal, all we can do now is work within them.

If you already have a MIC hard top selected: Congrats you are now getting the sound deadening headliner for free! This will be added automatically unless you have the Marine Grade Vinyl selected. In that case the addition of the headliner is optional so you will need to request it.

If you had either the Black Modular Roof or the Dual roof selected: We MUST make an update to your order. Your options are to change to the MIC roof, or to push your order to the 2022 model year. If for some reason I don't hear from someone in this situation before the deadline I will assume you want to keep your black roof at the cost of waiting for a 2022.

The order bank will be frozen as the Ford team makes these changes so I will not be able to adjust your order until after the weekend. You can go ahead though and send your requests now to [email protected].

OUR COLLISSION CENTER CAN REPAINT YOUR MIC ROOF ANY COLOR AFTER YOU PURCHASE YOUR BRONCO​

I popped in to speak with the head of the Sunroad Collision Center (That is the autogroup KM Ford belongs to). He said that his team can paint the MIC roof to match any of the Ford Bronco exterior colors. It is very important to know though that the MIC roof has a texture to it, similar to wrangler and some other hard tops. When the paint and clearcoat are applied it will remove some of that texture, but it will not have a smooth surface that matches the rest of the Bronco paint. It also is not the most cost-effective way to go due to the labor involved. It is an option though for those of you who really want a White or Black or Body Color roof on your 2021.

I was quoted $2400 for the 4door. I expect the cost would be a little less for the 2door. Most lenders will allow for that type of upgrade to be financed in your loan so long has you have good credit. Due to the permanence of the upgrade, this work could not be completed prior to you purchasing and taking delivery of your Bronco. The vehicle must be purchased and in your possession before the work could be scheduled. I know that isn't ideal for you Non-San Diegans. The shop would need your Bronco for the better part of a week to complete the work.


Consider your options over the weekend and then email me when you've decided.

P.S. @gpitman there was no opportunity to ask about the BYOD. I sent the question to my Ford rep.

Thanks Eric! I’ll shoot you an email later that I’ll be waiting on the Mod top. There was no guarantee that I was going to get a ‘21 anyway with all the options I loaded the thing up with. Thanks for your hard work man

 

[FTBronco9]

Any word on your final allocation number from Ford Eric?

 

[BroncoBoy22]

Is the service department pretty busy at KMF on Fridays? Figured while I'm down there for the Bronco event I might as well get the Stang's oil changed haha

 

[EricAtKearnyMesaFord]

Any word on your final allocation number from Ford Eric?

No not yet. Not even an official announcement about conversion percentage.

Is the service department pretty busy at KMF on Fridays? Figured while I'm down there for the Bronco event I might as well get the Stang's oil changed haha

Friday mornings are very busy but the afternoons are usually more tame. I advise you call to make an appointment juuuust in case.

 

[BroncoBoy22]

Friday mornings are very busy but the afternoons are usually more tame. I advise you call to make an appointment juuuust in case.

Thank you Sir! I'll prob make my appointment for around 2 pm or so

 

[Norm A.]

Thank you Sir! I'll prob make my appointment for around 2 pm or so

I was thinking the same thing LOL

Sponsored