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Base 2021 Bronco starting price

Villagevip

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Cash is not always king for the best price... Walk in the dealership at the end of the month, an hour or two before closing.

Have only 2K cash down payment..Stick to the 2K no matter what... Banks to finance buyer with 2K down, have a significant vehicle price drop.. You do not care about APR, monthlies, or years, just the price..Dealer making up the loss on the back end.. Done deal, end of month, dealer must meet quotas, money back incentives, and priority allocations...

Pay one or two payments to null and void the pre pay off penalty..Then pay in full.. : )
 
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Bronc-O

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Interestingly enough; but not unexpected, some private offers ( First Responder for example) will not apply to the Bronco -at least at first ( I guess) . I just hope some dealers don't go all "2002 Ford Thunderbird" on us. I was in sales at a Ford dealer with pretty strong allocation during, before and after the Thunderbird reincarnation. I remember some of these dealers other than us were grabbing 12 k above sticker on them for the first 3 months or so until the supply hefted up. I realize the Bronco isn't the same situation and Ford Doesn't operate the same either but still. It is a good sign to see Ford at least INCLUDING the word Bronco on this.
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This probably means Bronco will be excluded from X plan also.
 

Timsvtgen1

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Twomstone

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and that 1996 Bronco XL came with a 302V8 (205hp and 275lbft) 5 speed manual. 14mpg. Crank windows, manual locks, no A/C, Am radio (MAYBE) leaf spring suspension and that’s bout it.

2021 Bronco base XL, 2.3L i4t (270hp 310lbft) 7speed manual, 22mpg. Power locks, windows, ac, Am/fm Bluetooth radio, back up camera, coil suspension. Etc HUGE difference
You have to think features based on era. Plenty of vehicles had manual locks/windows and no A/C in the 90's. Power locks/windows, and A/C are just the new carpets and cloth seats. Backup cams are mandatory so that's not a special feature.
 

Sherminiator

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The Bronco Sport should start about $2500 more then the Escape-which means the Bronco should be about 4K more expensive then the Sport base model to base model. I'd be shocked if the Bronco is less then $32K to start.
 

The Pope

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The Bronco Sport has been recently estimated to start around $29,500, so this would have the base Bronco (with @Sherminiator estimates) starting around $33,500
 

Sherminiator

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The Bronco Sport has been recently estimated to start around $29,500, so this would have the base Bronco (with @Sherminiator estimates) starting around $33,500
Where did that price come from? An AWD SE Escape is $26K...I don't see it being quite that high-starting at 27-28.5K
 

ccsami4x4

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Not sure about the 2 doors, but I do know the 4 door Wrangler (even the base Sport model) comes standard with AC...it's not an extra added option anymore. When I bought my 2 door I did have to pay up for AC, but that was back in 2015.
 

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FirstOnRaceDay

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The Bronco Sport should start about $2500 more then the Escape-which means the Bronco should be about 4K more expensive then the Sport base model to base model. I'd be shocked if the Bronco is less then $32K to start.
wait why is the bronco sport going to be MORE than the bigger escape?? The Escape starts at 26k meaning the smaller Bronco Sport should be $24k much like the Jeep Compass Kia Seltos and Trailblazer. not more,

More your then competing with the much bigger Cherokee and Blazer.
 

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wait why is the bronco sport going to be MORE than the bigger escape?? The Escape starts at 26k meaning the smaller Bronco Sport should be $24k much like the Jeep Compass Kia Seltos and Trailblazer. not more,

More your then competing with the much bigger Cherokee and Blazer.
I thought the Bronco Sport was a beefier Escape ... same wheelbase and interior size, but higher ride height and boxier styling.
 

Bronc-O

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I thought the Bronco Sport was a beefier Escape ... same wheelbase and interior size, but higher ride height and boxier styling.
That was my thought also. Just because it's smaller doesn't mean cheaper. The Bronco will likely be far more rugged =more money.
 

Dads_bronze_bronco

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What? No, they do not want or need to cannibalize their own sales to move Broncos. They want more total sales volume, not just to shuffle the same figures around between a larger number of models for a lower net profit.

That's what Gladiator has done to Wrangler by not differentiating itself enough, and I'm sure FCA regrets it.
The interesting thing on that, I think initially Jeep did cannibalize the Wrangler, but then when you watch the videos the disadvantages of longer wheelbase and rear overhang show up, and the first think everyone does is figure out how to cover the stuff in the bed from trail dust and add a rack. I think that plus the 3.0 on the Wrangler first has caused a roll back the other way. UNLESS you want to tow.
 

FirstOnRaceDay

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I thought the Bronco Sport was a beefier Escape ... same wheelbase and interior size, but higher ride height and boxier styling.
no. Smaller wheel base. Smaller interior. Yes “beefier” but only on higher trims. Lower trims will be just like an SE Escape but smaller.

Escape is to Cherokee as Bronco sport is to compass.

like I said it HAS to cheaper otherwise it wouldnt sell. The average buyer would see the Escape is bigger and cheaper and buy that.

so in that regard. The Bronco sport will be $23-32k. 2 door bronco 30-55k
4 door bronco 33- <60k

I can’t see the MSRP going over 60k
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