I think it all depends on the look of the Bronco in question... but let's not forget the legendary red lettering from General a few years back 
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Always out. I got rid of those good years the week I brought my Broncos home and I never looked back. I’m an old man though so that probably taints my opinion a bit.
The ko3's have black on one side and white lettering on the other. You can flip them.
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X3's come with the signature red letters, but also can be had without.I think it all depends on the look of the Bronco in question... but let's not forget the legendary red lettering from General a few years back
Out
It depends for me... Always ran white letters out on my '87 and '93 Broncos, and then mostly black out on other rigs (white out always good with chrome wheels!).
Either way, some great looking pics posted already with RWL and BSW.
On a related note, a few years ago I was down in Myrtle Beach in my old 4Runner and picked up a bolt in one of the BFG sidewalls. The lady at the local tire shop looked at me like I had two heads when we were putting the job req together and I said "No, that should be white letters in, not out."
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