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Low value on used Bronco

Beach_Bum

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There is a new search site that drills down on options. Visor.Vin.

I just did a nationwide search for new Broncos with manual transmission. There are 488 nationwide. Take a look, it is a fun tool.
Definitely bookmarked. But as William showed with the screenshot, one still has to verify with the individual listings. (A 6cylinder/manual doesn't exist with the 6G Bronco). The dealer listings for the 6cylinder/manual are likely for a Bronco II.
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BroncoBeachBuggy

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39 of those are unicorns, 6 cylinder and manual!

Screenshot_20241222-092701.webp


That's usually the issue, no one verifies these at the dealer so one way or another you have to pull up pictures.
Wow. Quick math in my head (correct me if I am wrong) and Ford has over 5 months worth of Broncos from past sales data in inventory on dealer lots. Ideally a dealer would expect two months, and I doubt more than three if the vehicle is not in high demand - especially with floorplanning costs. to finance those Broncos. The question is - how much will prices further drop until they decide instead to auction? Get to an auction site and offer $500 over what they are going for at auction for dealers that have a ton of Broncos on the lot. They probably won't budge on principle and having word get out on the sale, but worth a shot.
 

slow3v

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
I traded in my stock '23 Black Diamond 202A with 6k miles for $41k 2 months ago at a different dealer than I bought it from. This was close to the Carvana offer I received of 43k, which I would have taken if I wasn't purchasing another vehicle.

I had tradein values all over the place. One dealer said best they can do is $36k tops, Bronco market is soft. A Lexus dealer said $39k.
 

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Interesting takes on this topic. I only buy new when there are steep discounts. When discounts are offered on new, that value trickles down to the used market as well. Here in Georgia, I see used Broncos on dealer lots for the same money as similar new Broncos. When supply exceeds demand, it is a poor decision to sell just because you want something different.

I am looking to buy a Bronco to tow behind my motorhome. I currently have a 99 Wrangler TJ, but do not want to tow it due to its age and the cost of the equipment to flat tow. I would prefer to throw that money on a new vehicle.

I went Bronco shopping a couple times this month, but IMO, the money isn't right so I am waiting.
Yeah....keep that TJ.
 

MrWindowsAZ

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In theory accessories are cool factor and usually worth 10-20% of total value.

Next lets say the new price is 60k and taxes at 10% thats $6000. If they offer you 45k for your trade that is subtracted the from price which will be at $15k (=60k-45k), so tax would be $1,500. So you save $4500 in taxes.

Basically, your true trade in is 49.5k
That is not how it works at all. If the sale price is $60K then you will pay sales tax on the $60K. The trade is part of how you pay for it, and is not credited against what you buy.
 

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FloridaBurgBronco

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
Dude, dealers make their money on used cars, not new ones, so they have to steal them from people unwise enough to trade them in. Two, Fords DO NOT hold their value, especially after a period of time like the pandemic. I have always wanted to get my wife a new car and maybe if she gets a Toyota I will as it nearly makes as much sense to buy new than a year or two old. With the two Ford Flex that we bought, 9 months old shaved $10,000 off the first one, yet still smelled like a new car. The second one we saved about $13,000 for one year, again, still smelled like a new car. Fords drop quickly and now the market is flooded with them and the new 4Runner is coming out too. My guess is that won't affect sales in a huge way, but will some. Buy Ford's used and save a ton of money, or just keep the current one you have. I mean I wouldn't trade a brand new Ford every year, that is a crazy way to blow money fast.
 

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
The auto market is like the housing market. Asking prices (or MSRP’s) too high and sellers not willing to budge on price and buyers not coming to the table. Stagnant. Look at prices for the 2025 lineups.Take Toyota for example. $50k-$60k for a 4Runner. Really? Best to keep your vehicle a couple more years until prices normalize.
 
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BroncoDymond88

BroncoDymond88

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The auto market is like the housing market. Asking prices (or MSRP’s) too high and sellers not willing to budge on price and buyers not coming to the table. Stagnant. Look at prices for the 2025 lineups.Take Toyota for example. $50k-$60k for a 4Runner. Really? Best to keep your vehicle a couple more years until prices normalize.
It's also not lost on me that the prices for '25 have gone up. If you option a Badlands to be a '23 Wildtrak it comes out to 72k, 5k higher than in '23. And for the record, the Wildtrak I purchased in '21 with all the same options was $58k. That's 15k higher in 3 years.
 

BroncoBeachBuggy

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It's also not lost on me that the prices for '25 have gone up. If you option a Badlands to be a '23 Wildtrak it comes out to 72k, 5k higher than in '23. And for the record, the Wildtrak I purchased in '21 with all the same options was $58k. That's 15k higher in 3 years.
This is why it always makes sense to buy and hold a depreciating asset like a car that also costs you more each year to buy. Buy and hold for as long as the vehicle runs while being worth the repair costs and time in shop. I'd expect 15 years on average. I get people want the latest and greatest and want to trade-in every three years, or continuously lease, but all this thread you have started has shown is that does not make financial sense. For those who don't care about that, that's fine. It's your life and your money - and especially if you have more money than you know what to do with. I'm old school. My dad was one of those guys who could have written The Millionaire Next Door book. I'm not quite that thrifty, but not too far behind.
 

Patrickgault

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
I received the best offer from Carvana and Carmax.
 

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KillerPenz

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That is not how it works at all. If the sale price is $60K then you will pay sales tax on the $60K. The trade is part of how you pay for it, and is not credited against what you buy.
That's pretty much how it is out here in NJ. Granted this isn't true for all states, but here it is.

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wigglysqiggly

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That is not how it works at all. If the sale price is $60K then you will pay sales tax on the $60K. The trade is part of how you pay for it, and is not credited against what you buy.
If your paying cash with no trade then yes you pay full value in taxes.

If you have a trade then they subtract they amount and pay just taxes on the difference.

This is in Arizona and if you want you can call a dealership to find out. Also if you bought a vehicle with a trade then just look at your purchase agreement. All in the numbers but surprisingly nobody ever looks at it. People are just worried about monthly payments.
 

Dougpaw57

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If your paying cash with no trade then yes you pay full value in taxes.

If you have a trade then they subtract they amount and pay just taxes on the difference.

This is in Arizona and if you want you can call a dealership to find out. Also if you bought a vehicle with a trade then just look at your purchase agreement. All in the numbers but surprisingly nobody ever looks at it. People are just worried about monthly payments.
Unless you live in California, Hawaii, or Virginia.
 

broncorik

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Hey everyone, wanted to share my experience here in case it helps anyone. Purchaed a '23 Hot Pepper Red Bronco at invoice price last October (roughly 62k). I added about 15k in accessories (paint protection, leveling kit etc), and it has 10k miles on it.

Took a shot in the dark and ordered a new '24 Wildtrak with the painted top. Dealer offered me 43k for mine (Bluebook shows a range of 53k to 60k). Dealer is only offering me 43k for it, and in getting other offers the best I've gotten is 45k. I';m told this is because the market is flooded with Broncos.

Is this consistent with anyone else's experience?
Yup...I had a 2021 Badlands 2 door SAS Lux...ordered in the first hour...paid 55k (MSRP) and put about 15-20k of mods (swing out bumper winch intercooler Ford Performance tune Methods Goose Gear Diode Dynamics on and on) and ended up (even with only 6000ish miles on it) getting bent over for the highest deal I could find (Carvana, oddly enough, for 44k...but I did manage to take a lot of the mods off and sell them privately). The final FU from my Bronco as the Carvana driver was getting in the truck to drive it away occurred as it refused to start...and it took cycling it through various steps several times before it randomly decided to cooperate). I still wonder if it was my Bronco being angry at me for selling it or if it wanted me to keep it and continue to throw mods at it from which I'd get only a fraction of my initial cost back later. Lesson (re) learned....buy something stock you intend to keep a long time from the start (and plan on throwing money into it to get it the way you really want it), OR find one of MANY Broncos the that are almost what you want that someone else sank a shit ton of money and time into for WAY less that you could build one just like it for.
 

BD6G

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So I haven’t taken the time to read through all the pages here but I work in Ford sales and here’s my humble input and I apologize if some or all has been covered.

Trade values are market area values. KBB is a data collection service so it takes time to gather data to create a trade in “range”. If you use KBB to get an idea of your trade use the instant cash offer tool it is more in line with what your vehicle with similar mileage is worth in your market area.

Carvana and Carmax can come in higher due to them having a further reach. Meaning they can buy your car and send it to another market area/region to make their money on the vehicle. Our dealership will match Carmax if you have the paperwork not an online we will offer you X amount but the physical paperwork they give after they see and value the car then we will match and take the car to them following the deal to save you/the customer on taxes.

Our offers come from what your vehicle with similar mileage is selling for not listed at in the market area. Some locations will be stronger and some less depending on demand of the vehicle. But that’s why you’ll see some of our members here say I was offered X for mine which is a great offer and some say I was offered X and feel the value was not what they were anticipating or hoping for.

Along with the offer you receive there’s some holdback on the offer. This can range depending on condition of the vehicle between 500 to 2,000 dollars. I in sales would get 10% of the holdback if I got you to take that offer as part of my front side commission. So if you were offered 43,000 the actual value they’d be willing to do could be 44 to 45,000. It’s another negotiating tool for us the ole if I can get you another 1,000 for your trade can we put you in this today. Sometimes there is no holdback though from start depending on vehicle age/mileage/condition.

Hope this helps and it is articulated well enough as I am typing from my phone.
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