23 Bronco prices dropping + Ford $$

[TomC]

For those of you looking for a new 23 Bronco, I had driven this and made an offer the dealer refused. I have since purchased a 21 2 door BL, but have just started calls from the couple of dealers that had 23 models. This 4 door BL was loaded high/LUX/SAS and now has Ford $ on top Just FYI if you are looking at 23 models.

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[TXBronco1313]

It's mind blowing that 2 years ago people paid 10-15k over sticker for Broncos similar to this

 

[LuisF.Recio]

It's mind blowing that 2 years ago people paid 10-15k over sticker for Broncos similar to this

It's a mindset
Mostly they want to be the first ones to have it.
Everybody else, that want to get a cheaper price; are just sitting waiting to see them dropping.

 

[AZ_Liberty]

It's July and Ford still has 23s on the lot.

We got $5200 off the wife's F-150 a couple years ago when Ford started throwing money on the hood to move 2020s deep into 2021.

 

[LuisF.Recio]

I mean look at the Bronco Raptors

They thought that they keep the high sale for the trim as when the came out for the first time.

Same mindset.

Now they are dropping the prices.

A costumer told me that he saw a Braptor for 60k (probably used).

Now, Ford dealerships are realizing that not to many people can afford a 100k vehicle and that there's not t much demand as it was when was introduced.

Instead of spending a 100k for a Raptor, I will probably do what Lite Brite Nation did with their Wildtrak.
Just keep it in the budget, of course

 

[BroncoBeachBuggy]

Wow. How things have changed. If they can't move that quickly, I don't know what it will take and what it says about the market - overall and for Broncos.

 

[TXBronco1313]

Wow. How things have changed. If they can't move that quickly, I don't know what it will take and what it says about the market - overall and for Broncos.

I think overall, not a lot of people have money to go out and buy a new car esp with the prices, inflation, etc

 

[heavyD]

We have a lot of 23 Broncos on lots all discounted $7k from Ford. All 24's currently have a $4k manufacturer discount. I must say inventory really piled up fast over the last year. I assume partly the economy/inflation and partly demand dropping to what's likely normal levels for this type of vehicle.

 

[Johnkn]

So the Dealership and Ford are discounting vehicles that are almost 2 years old?


.

 

[survivormanca]

I paid 54k for my badlands in 2022. Just had to be patient.

 

[mpeugeot]

These good times may not last if the 2.7 rumors are true. If they don't have any 2.7 or alternatives to the 2.7 in the 2025 refresh, the value of the 23's and 24's with 2.7 engines will head north.

 

[93_SVT_3503]

I mean look at the Bronco Raptors

They thought that they keep the high sale for the trim as when the came out for the first time.

Same mindset.

Now they are dropping the prices.

A costumer told me that he saw a Braptor for 60k (probably used).

Now, Ford dealerships are realizing that not to many people can afford a 100k vehicle and that there's not t much demand as it was when was introduced.

Instead of spending a 100k for a Raptor, I will probably do what Lite Brite Nation did with their Wildtrak.
Just keep it in the budget, of course

You're going to make an OnlyFans page for it and show off the headlights, so it can pay for itself?!
Get that money!!

 

[heavyD]

So the Dealership and Ford are discounting vehicles that are almost 2 years old?


.

I guess what's more alarming is the amount of unsold new 23 Broncos still available at a time where we are getting close to the end of the 2024 model run.

 

[Bikeric]

It's mind blowing that 2 years ago people paid 10-15k over sticker for Broncos similar to this

That "discounted" price is still higher than the MSRP from 2021. I opened up my old spreadsheet and ran the numbers again for giggles. LOL I was calculating in 1.9% for my Interest Rate

 

[TXBronco1313]

That "discounted" price is still higher than the MSRP from 2021. I opened up my old spreadsheet and ran the numbers again for giggles. LOL I was calculating in 1.9% for my Interest Rate

Yeah they really need to stop raising MSRP for every MY. It’s clear that people are not comfortable paying this much for a Bronco

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