I totally agree with this. I ordered my ā24 Bronco with dual tops and got it in 4 months from placing the order. There doesnāt seem to be a constraint on the hard tops like before. Once the owners who were forced to go with a soft top pick up an aftermarket hard top the demand for a $7k top will be next to nonexistent because folks will just go OEM off the lot. The typical Bronco buyer is going to want a rear wiper and defroster, especially for the prices of aftermarket tops.Absolutely right. Clearly they are new at this and tried to outsource w/o having any experience in international manufacturing or business. When you try and get something like this off the ground on a shoestring budget and w/o hiring the proper consultants...well here we are and you get what you pay for. Too greedy and the whole thing might collapse.
They should have kept building them in house while waiting on manufacturing to kick in. What they really should have done was start up just south of the border like TOR has done. Could have been onsite setting this up and overseeing production. Instead, they are trusting that manufacturing gets set up properly on the other side of the planet and are waiting on shipments to arrive before seeing if quality is up to par.
Every cancelled order is one that won't ever come back. The demand seems high right now but they have invested in a product that really has limited buyers when you think about it. Those encouraged to order a soft top have aging Broncos and they are about to get an offer from Ford for an OEM top. ADV's price point of $7k is too high for the casual buyer looking to upgrade. After this initial surge of buyers the product only justifies moderate manufacturing capacity at most. This isn't a mobile phone that gets replaced every two or three years.
I would love a top to replace my OEM top with a better quality quieter one but no way Iām paying $7k, especially knowing itās most likely never going to materialize.
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