The render is basically just a normal looking bronco with a weird grille, so it is easy to miss. It's the first bronco shown when you click the link.
Having just driven across the country and back I was surprised at the number of Gladiators I saw. Of the multitude of Jeeps I would estimate that 75% of them were the pickups.
Agreed. They're definitely not ignoring the numbers, which is why they make a Ranger.
Dodge has a the Dakota.
They will make only the four doors hybrid buy put in a two door gas tank which will help extend the range to be comparable to a regular four door... but you are more efficient?
Regardless, it would still directly compete with the Ranger. In my opinion they aren't going to make a truck the same size as the ranger just because you can take the roof off. The offroad capable part they just added in with the Ranger Raptor.
On the face of it I agree. One would think that the Ranger would be sufficient. But the Gladiator sales numbers say differently.
Ford refuses to import the Everest, which they already make, because it has so much overlap with the Bronco. I doubt they would build a brand new pickup variant just to directly compete with the Ranger Raptor, even though it would be cool. Also consider that Dodge stopped making the Dakota in 2012, so the Gladiator has been Mopar's only mid-sized pickup since it was introduced. If Dodge were already making a Dakota TRX, it's possible they might not have built the Gladiator.
