Jeep is more affordable

[GeotechDuck]

Sorry didn't mean to post a blank. To explain I am in my mid 20s this is a ton of money for a vehicle and my first big purchase I want to be sure it's worth it so I wanted to see if people who bought a bronco thought it was worth the price they paid.

If you want some advice, wait another 6-9 months to buy if you can. Things are dumping fast and you are going to see a lot of people walking away from buying new vehicles.

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[Dral97]

I was looking at the Jeep last year before I found that the Bronco even existed (which I have now). There aren't really discounts on the Jeep. It's only discounted to MSRP if you order from the factory just like any Ford today.

You can get good discounts, but you have to go with one of the high volume dealers and use their forum member deals.

 

[Dral97]

If you want some advice, wait another 6-9 months to buy if you can. Things are dumping fast and you are going to see a lot of people walking away from buying new vehicles.

That's what I would say as well. I bought my Bronco and paid a bit more than I may have normally, but I needed a winter DD. It would have been a bigger waste of money to buy something for the winter that I didn't really want and then sell it this year sometime for a Bronco.

I did follow the market for a few months, and things are steadily coming down. If you can, just sit tight.

 

[jehines3]

I'd say those numbers are still a resounding success and probably beat Ford's projections when they decided to bring back the Bronco.

Tricky, I agree with you. Ford is doing the best it can to launch a vehicle that was highly anticipated and constrained at the same time.

TO the OP. If you want a Jeep buy a Jeep. But ask yourself, why haven't you bought one already? I did this exact same exercise as you.

Source: https://www.goodcarbadcar.net/jeep-wrangler-sales-figures/

JEEP WRANGLER – US – BY YEAR

Year	sold
2005	79,017
2006	80,271
2007	119,243
2008	84,615
2009	82,044
2010	94,310
2011	122,460
2012	151,988
2013	155,502
2014	175,328
2015	202,702
2016	191,788
2017	190,522
2018	240,032
2019	228,042
2020	201,310
2021	204,610
2022	181,410

JEEP WRANGLER – US – MONTH

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	3,743	5,198	6,748	7,882	8,543	8,337	11,704	7,079	5,463	4,475	4,482	5,363
2006	3,830	5,673	8,180	6,154	5,754	5,674	7,935	6,002	5,032	8,679	8,735	8,623
2007	8,954	9,240	13,397	10,776	12,332	10,952	8,829	9,464	8,605	9,354	8,333	9,007
2008	6,137	7,088	8,589	8,699	9,260	6,670	6,093	6,469	6,130	6,292	6,140	7,048
2009	6,362	9,088	10,000	9,336	9,294	4,810	4,540	5,613	6,002	5,305	4,896	6,798
2010	4,888	5,967	8,410	8,327	9,634	8,923	10,043	7,666	7,765	7,908	6,552	8,227
2011	6,444	7,636	8,807	9,051	10,008	11,290	14,355	12,949	11,388	9,892	9,225	11,415
2012	7,896	18,638	12,557	12,184	15,454	14,461	12,216	13,293	12,097	11,310	10,337	11,545
2013	8,854	10,091	12,901	13,445	16,272	16,165	14,404	15,825	11,984	11,780	11,753	12,028
2014	9,553	10,640	14,481	15,389	19,235	16,439	16,388	17,988	13,955	13,665	13,592	14,003
2015	11,683	12,911	17,524	18,849	22,324	19,159	19,320	18,160	17,583	15,751	13,847	15,591
2016	10,797	13,234	17,710	19,003	19,551	20,060	18,741	15,290	14,255	14,469	12,957	15,721
2017	11,334	13,641	16,336	18,841	19,931	18,839	18,698	16,808	15,714	13,391	13,289	13,700
2018	11,739	15,936	27,829	29,776	25,102	23,110	21,308	20,168	15,983	13,318	15,963	19,800
2019	13,024	15,001	21,963	22,422	24,530	20,055	19,419	21,750	17,866	17,126	17,760	17,126
2020	12,884	16,680	10,103	10,163	22,585	23,714	18,960	16,853	18,258	17,242	14,163	19,705
2021	15,887	15,887	17,873	23,305	22,409	23,305	15,540	14,964	15,540	13,300	13,300	13,300
2022	14,579	14,576	16,398	18,437	17,754	17,754	15,685	16,289	15,685	11,418	10,961	11,874

 

[eastbaybronco]

Says the person who most likely has Star Wars underwear.

Hey what's wrong with having Star Wars under ware? Not that I'm wearing any, but asking for a friend.

 

[choppersean]

For giggles I spec'd jeeps and couldn't match our bronco's setup at any price.

Back late last summer before I got my build date, I seriously was thinking of abandoning my Bronco order......day 3 reservation and all that. At that time, I looked at getting a Jeep Rubicon that I tried to price with as close to the same build as I could to my loaded Bronco SAS Badlands. NOT EVEN CLOSE!! My expensive, loaded Bronco was about $60K and the equivalent Rubicon was coming in at $82. Even if dealers start charging consist ADMs moving forward in that $10K to $15K range, Bronco is still likely cheaper. Two caveats to that are 1) who knows how the latest news on the evil constraints will pan out and last and 2) not sure all model / trim lineups would compare like my BL build did.

 

[LABlueBronco]

When I was looking to replace my TJ in early 2020, a 2 door Rubicon hard top was approx. $50-54K. The Gladiator Rubicon was $57-60K. My 2 door Wildtrak, high package, tow, roof bars and mod bumper was $51555 plus T,T and T. Luckily, no dealer mark up and honored price protection...but that took some pushback from me and documents sharing FoMoCo would recommend honoring that.

Now, my build is $57205 on the Ford build and price and a pretty close 2 door Rubicon is $58245.00 per the Jeep build and price. Trying to compare just MSRP's to get an apple's to apple's view rather than lot stock, incentives and potential dealer mark ups.

You better have tough skin based on the comments, a lot of folks have HORROR STORIES and not much sympathy with your personal dilemma. To jump ship, change build or stay the course...that is the question for most current orders...especially Wildtrak orders.

Your sandbox = your toys. Best of luck.

EDIT = BTW, rented a Gladiator sport prior to reserving the Wildtrak. Prefer the ride quality in the Bronco and I have way more leg room and more comfortable in the 2 door Wildtrak. Speaking as a 6'2" individual and most folks would politely call me husky as I have ate my fair share of meat and potatoes.

Same I found. Ordered mine 12.21 @$51,655. In 04.22, wife entertained a pink 2-door Rubi, but when it came in with almost the same options (ones we weren't going to skip) as our ordered Bronco, sticker was north of $56k. To be exact as possible, i believe it topped $58k.

 

[Lèòn]

Let's eat the lamb and the goat. Keep the woman. And burn the bingo cards to ward off demons.

Ok, but I call the gingers!

 

[jehines3]

Ah, I'll just toss this one in as well:
https://fordauthority.com/2022/10/ford-bronco-sales-numbers-figures-results-third-quarter-2022-q3/

Sales Numbers - Midsize Off-Road SUVs - Q3 2022 - USA

TOTAL	+16.29%	105,794	90,973			+16.61%	326,962	280,389
MODEL	Q3 22 / Q3 21	Q3 22	Q3 21	Q3 22 SHARE	Q3 21 SHARE	YTD 22 / YTD 21	YTD 22	YTD 21
JEEP WRANGLER	+3.51%	47,659	46,044	45%	51%	-10.66%	147,156	164,710
FORD BRONCO	+235.48%	31,545	9,403	30%	10%	+746.60%	86,387	10,204
TOYOTA 4RUNNER	-25.15%	26,590	35,526	25%	39%	-11.43%	93,419	105,475

 

[swooshdave]

Hey what's wrong with having Star Wars under ware? Not that I'm wearing any, but asking for a friend.

Nothing, it's handy when you want to ask someone if they "want to see your lightsaber?"...

 

[1976BRONCO]

yeah.... you get to drive a Bronco

 

[ctv]

Hello,
i looked at that website and the $12,000 fine print is for a ram 3500 hd diesel limited. Not quite a fair discount for a wrangeler. just giving the information.

 

[mini4mw]

(delete rant)
Ford is more comfortable, Jeep is more capable.
Ford (Bronco, BL, WT) is unavailable at a reasonable price, Rubicon is available.

 

[Tricky Dick]

Jeep is more capable.

Sometimes. Depends on what you're trying to do.

 

[Deleted User 5719102]

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