Yeah, I would guess the hardtop is just as big of a constraint as the Sas package, if not worse.
well written post. As a Stephens reservation holder and a July 18, 2020 reservation date with basically no hope to get my order filled in 2023 and then lose price protection for 2024, I will certainly never trust ford again on their communicated plans.
That's especially frustrating because I would actually prefer a soft top, but two years after launch it's still not an option for 2-doors. Another way Ford has completely bungled the reintroduction of the Bronco.
At this rate I guess I can give my grandchild their first new car..... 13 years from now!Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.
Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.
2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50
2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.
1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).
2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.
Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.
What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.
Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.
How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:
Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.
Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.
When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.
What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.
We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.
This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.
Zach
Wow! I wish all dealerships would be more forthcoming. So many reservation holders are basically left in the dark, or told “we just don’t know”. If you know, then they all know.Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.
Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.
2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50
2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.
1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).
2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.
Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.
What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.
Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.
How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:
Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.
Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.
When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.
What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.
We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.
This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.
Zach
Looking at our orders and what's been built, 2D is just cursed, period. Remember the excuse last year of floor sections being damaged in transit to the plant? No idea what the issue is now unless it's top, doors, frame, glass, drive shafts, or interior. I've yet to hear so much of a peep from anyone in the company outside of the "commodity constraint" excuse. Some guys have better sources for inside info, I'm not one of them.
You keep making me feel lucky to have gotten what I managed to get last year.
Ford will continue to honor MSRP pricing based on when a customer’s reservation or order was placed for similarly equipped vehicles. Previously announced price protection amounts for eligible customers are still valid, and price protection will also be provided for 2023 MY price increases. In the coming weeks, Ford will provide dealers with the 2023 MY price protection amounts for each eligible customer.
Correct. They put this current 2023 price protection guidance in their FAQs. They will be releasing more info like you bolded in your post. I think we all feel Ford might move the goalpost on what price protection is, if any they offer. But right now it’s muddy. No one knows anything at this moment.
Yeah it's a little hard to make a decision on what to order without all the facts on the table!
It sure is, but I’ve sat in 99 status too long to care what price protection i might get or not. I figure the order i put in last Friday, is within $1000 of what i originally built the first order time frame in early 2021. For me it’s not worth waiting to see what that price protection is going to be. If anything at all. I’d rather have my order ready for every possible weekly chance at getting scheduled. Each person has to make that decision for themselves.
2D is the biggest question I'd have for Ford right now because it seems like, at least our orders, has been an issue getting scheduled. I assume by Ford telling dealers "stock" units need to be spec'd as 4D, tells me there's some sort of issue with the 2D config. or some of the parts I listed that are 2D specific. Dunno but yes, I think you and everyone else that's gotten a 2D are in the minority considering % of 2Ds that were ordered and built compared to the moar doors.
