2023 Bronco Allocation is Based on These 2 Factors

[Lowcountry Bronco]

When a company is selling EVERY unit they are able to manufacture I don't think they are terribly concerned about to whom they are being sold. Your premise is these represent actual lost sales but that's simply not the case.

I mostly agree, for now Ford is selling everything they can roll off the assembly line but at what cost? Ford seriously has long time once loyal tried and true bleed Ford blue owners walking away from the brand from how they've been treated during their Bronco experience. Ford won't always be on top, quality is way down and it's only a matter of time that either supply catches up with demand or interest rates keeps buyers away in droves. Those Ford loyalists that they pissed away won't be coming then to support them and Ford will be slapping discounts and begging customers to come back ... If they're still around.

So yes, short term gain, long term loss but that's the next CEO's problem.

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[hemiblas]

Totally agreed. Rates are going up and this party won't last forever.

 

[JTBros]

I think it was already announced that they aren't doing anything with covp

Granger isn’t?

 

[hemiblas]

Granger isn’t?

Ford would have done it.

 

[Karl_in_Chicago]

Yes, of course . . . but this clearly isn't the point that was being made nor to which I responded.

 

[chowfun27]

@Zach@Granger

Zach, any chance are you selling the Ram TRX at or below invoice? I may want t to trade in my F-150 after this whole fiasco. Especially if I don’t get a 2023 Bronco, now that my order has gone from a 2021 to a 2022, to a 2023.

I have always had a F-150 since 1999, after joining the Army and multiple Mustangs and Shelby GT-500s as a second “fun” car. The Bronco is supposed to be my “fun” car, but I am at the point of being ready to walk away.

I am thinking that I probably should look at making a change to a different brand for my every day truck and “fun” car….Life is too short to wait on companies like Ford.

Hope you are listening @Ford Motor Company as you are going to lose current and future revenue because of your shenanigans.

If I don’t see meaningful movement where I feel comfortable that I will get my order, I will swap my vehicles to a different brand and Ford, you will lose out on a reliable customer. Plain and simple…..

https://www.ram-trx.com/threads/9000-off-a-2023-trx-order-granger-motors.12172/

$9k off MSRP on TRX orders

 

[Zach@Granger]

@Zach@Granger

Zach, any chance are you selling the Ram TRX at or below invoice? I may want t to trade in my F-150 after this whole fiasco. Especially if I don’t get a 2023 Bronco, now that my order has gone from a 2021 to a 2022, to a 2023.

I have always had a F-150 since 1999, after joining the Army and multiple Mustangs and Shelby GT-500s as a second “fun” car. The Bronco is supposed to be my “fun” car, but I am at the point of being ready to walk away.

I am thinking that I probably should look at making a change to a different brand for my every day truck and “fun” car….Life is too short to wait on companies like Ford.

Hope you are listening @Ford Motor Company as you are going to lose current and future revenue because of your shenanigans.

If I don’t see meaningful movement where I feel comfortable that I will get my order, I will swap my vehicles to a different brand and Ford, you will lose out on a reliable customer. Plain and simple…..

Yes, we are the largest TRX dealer in the country and sell at $9000 off MSRP. email [email protected] to get a quote.

 

[Zach@Granger]

@Zach@Granger can you confirm if price protection will be removed if trims are changed when updating an order to the new model year?

I can't, we haven't seen any detail on price protection for 2023 model year by Ford. Only the 22.5 model year update.

 

[BigDaddySquatch]

I can't, we haven't seen any detail on price protection for 2023 model year by Ford. Only the 22.5 model year update.

There is some clarification (although not all-encompassing) for 2023 on the Ford Q&A website.

 

[Little Foot]

Yes, we are the largest TRX dealer in the country and sell at $9000 off MSRP. email [email protected] to get a quote.

I just saw the MPG on the TRX

 

[JerryC]

What did they think, that demand was just going to vaporize for quite possibly the hottest new vehicle of the early 2020's? I have never met anyone who could get that high!

This may indeed happen. If fuel prices get high enough and interest rates keep climbing along with price increases.
It may be that the orders on the books are most of the future sales for the Bronco. I haven't talked to anybody that is waiting for them to arrive on dealer lots to buy one.

 

[xda1398]

Here is our update and outlook on the 2023 model year for all of our existing Bronco reservation holders.


Where we've been: We received a larger piece of the pie for the 2021 model year Broncos and with the allocation changes for 2022, our share of the overall Bronco production was cut significantly. We'll deliver 9 less broncos over the 2022 model year than in 2021 because of these changes.


2021 Model Year Bronco Deliveries - 164
2022 Model Year Bronco Deliveries - 105
Current Broncos with VINS - 50


2023 Bronco Allocation - as posted here, the 2023 Bronco allocation is based on 2 factors, neither of which is the amount of outstanding orders/reservations that the dealership holds.

1 - 50% of it is the share of nation sales for the last 3 yers (this number has gone up for us, but the 3 year average makes it very hard to move).

2 - 50% is based upon the share of nation sales for 2022 model year for Bronco and Bronco Sport. I detailed the decrease in the share of nation sales on Bronco above, but our aggressive discounting on the Bronco sport greatly increased our Bronco Sport sales going from 18 in 2021 model year to 64 in 2022 model year.

Our first month of allocation was 15 Broncos. I was hopefull that the Bronco COVP process would have been a part of the allocation formula, but since Ford made the decision to omit that factor. I would anticipate that 15 number being our typical monthly allocation. I would estimate 150-200 Broncos as our total 2023 allocation. This will put us well short of the 828 outstanding reservations that our dealership currently has.


What does this mean for our reservation holders? I'm still certain that the bronco orders won't be picked up in exact numerical order. Commodity restrictions will determine which Broncos get scheduled. Like in 2021 and 2022, we had some October reservations that were very 'commodity friendly' (think Big Bend, soft top) that got scheduled well before earlier reservations. I would not anticipate there being a very good chance of a reservation being scheduled if you are in the later 60-70% of our reservation holders.


Where do I stand in line? You can check the attached 2023 Bronco PDF and search your reservation number to find the applicable place in line.


How will price protection work for 2023 MY? With the change from one model year to another, Ford has typically applied a direct offer to the customer vehcile as a rebate. This is all the information we have below:

Will I have price protection for 2024? I believe Ford has stated previously that 2023 is the final year for price protection. This is not something we control, but a Ford corporate decision.


Will you continue to honor your discount? Yes, if you are a reservation holder with us, regardless of when the vehicle is fulfilled (2028 MY Bronco), we will honor our price protection discount on a non-allocation limited trim (ex. no heritage limited, or Bronco Raptor). We feel like its the least we can do for our customers and that discount will be honored at $1000 under invoice or $2000 under invoice depending on when the reservation was placed.


When will I be contacted about my order? We will have our staff prioritize the customers who have the longest held reservations and run through the list. If you'd like to send a Build & Price from Ford's website to [email protected] we can update that for you. We will process all of these orders by the November deadline.


What if I want to cancel my reservation? We certainly understand and can refund back your deposit of $100.


We are still offering 4% under invoice on Jeep Wranglers for anyone that would like to make the switch. You can email [email protected] with a build and price to get started.

This is certainly not what we had envisioned when we initially took reservations and we will do our best to hold up our end of the bargain.

Zach

My number is not on the list. placed on 5/21.

 

[frostyjake]

Thanks @Zach@Granger for all your hard work and transparency. I'll be buying something from Granger in the future - it just might not be a Bronco.

I'm a late Grangetober reservation holder (535 on the list). I'm frustrated by the way Ford has handled this, just like everyone else.

What I really want is a 2-door base Sasquatch. I feel like that's not going to happen for me in 2023, unless something changes dramatically.

Is it worthwhile to switch to a 2-door Big Bend with rear locker to increase my chances?

I know Sasquatch is a constraint, but I've also heard there aren't too many 2-doors being made, so it might not matter.

 

[dingle87]

There is some clarification (although not all-encompassing) for 2023 on the Ford Q&A website.

https://www.ford.com/support/how-to...onco-order-holder-frequently-asked-questions/

Yep. Here is the link to the updated guidance. Take it as you will, but Ford most definitely has published MY2023 price protection information. However muddy it might be, it still exists. Follow the link and simply click "MY 2023 Price Protection".

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