Sales/ Marketing Hold??

[Bmadda]

The more I hear the term "sales/marketing hold" the more I think it's an allocation issue. Your dealer simply may have used all their allocations for the month, or quarter, or however they are doled out, and now you have to wait until they have an allocation to sell you yours. Hopefully that is 4/1 and the hold gets lifted this week? Explains why the neither the dealer nor Ford will give you a straight answer, as Ford instructed dealers NOT to disclose allocations to customers. Classic Ford f$ckstory!

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[coryfg]

The more I hear the term "sales/marketing hold" the more I think it's an allocation issue. Your dealer simply may have used all their allocations for the month, or quarter, or however they are doled out, and now you have to wait until they have an allocation to sell you yours. Hopefully that is 4/1 and the hold gets lifted this week? Explains why the neither the dealer nor Ford will give you a straight answer, as Ford instructed dealers NOT to disclose allocations to customers. Classic Ford f$ckstory!

@Bmadda thank you for that theory. I know that dealerships get allocations of vehicles, but I was under the impression that applied to vehicles outside of those that people ordered. Is that not the case?

 

[30snack]

@Bmadda thank you for that theory. I know that dealerships get allocations of vehicles, but I was under the impression that applied to vehicles outside of those that people ordered. Is that not the case?

Allocations do not equal how many people have orders from a particular dealer. Check out the Granger thread for details

 

[Winger57]

We’ve all had those experience‘s at the dealers. And when ever we see things like above of course we think they’re screwing us again!

 

[BlueBronco]

what do you mean by the name match percentage? Never heard of that.

It has to do with dealers who mark up ordered broncos on order holders when it arrives and sell to a walk in buyer at significant mark up.

Well, not exactly.

Dealerships need to maintain a 60% reservation/order to final sale name match. Meaning 60% of those ordered by res need to be sold to that res holder. The policy was put in place to prevent salesman and the like placing phantom orders so the dealerships could then sell off the lot. Originally it was an 80% policy but was reduced.

The match has to be maintained over a 2 or 3 month rolling average and the penalty was a forfeiture off Bronco allocations for a month. We have not yet seen evidence of an enforced penalty and could or could not be what happened to your order and the sales hold.

 

[Bmadda]

@Bmadda thank you for that theory. I know that dealerships get allocations of vehicles, but I was under the impression that applied to vehicles outside of those that people ordered. Is that not the case?

We all thought that at 1st...but no, a dealerships allocations are what they are regardless of how many orders they take. Reservations converted to an order take allocations to fill. The dealer can enter all the orders they want, but unless they have an allocation for each, they will not recieve a vehicle to sell. This is why the entire reservation system became a farce pretty quickly. Usually orders that don't have an allocation simply don't get scheduled to be built till the dealer gets more. However, wouldnt suprise me one bit, if yours slipped through and was caught after being built? One would think it was just a matter of time till that happened. Just a theory...I have no factual knowledge. Will be interesting to see if you can get them to admit it though!

 

[Broncopyrgatory]

Has anyone heard of their vehicle not being produced because it's under a Sales/ Marketing Hold? My Bronco is part of the 2/7/22 build group. After virtually everyone receiving their vehicle in that group and mine still showing as "In Production" and my dealer blowing me off when I contacted them to inquire about it, I chatted with a Ford Support representative who informed me that my vehicle hadn't been produced because it had a Sales/ Marketing hold on it. He said this is typically initiated by the dealer. They were not available today. I'll be contacting them tomorrow, but just wondering if anyone here knows anything about this?

My order has been built, shipped to the local rail yard, and Ford emailed me that they expect arrival at the dealer between 3/25 and 3/31. I called the dealer yesterday and they said it is under a sales and marketing hold. They believe it is at the rail terminal waiting to be brought to them on a truck and say they have never heard of this before. They called the factory rep and have not heard back yet.

Amazon can track a pack of razor blades down to the day it will arrive but Ford can’t seem to get vehicles delivery nailed down. It is truly frustrating after getting rolled into a 2022 model and also being unable to get the AM Blue color I wanted that this continues to drag on.

 

[bigedizzle]

UPDATE... I met with the dealership yesterday and what I found out is crazy. I went to the dealership and told them I was told the vehicle was on a sales/ marketing hold initiated by the dealer, they denied it, said they aren't able to put a hold on vehicles. I could tell they didn't believe me so I had them call on speakerphone, and the customer service person said the same thing. The dealer GM then said he was on the call and the customer support rep said they were not allowed to talk to people at the dealership, told me to call when I wasn't there and hung up. I called back from my phone at the dealer, spoke to another person, told him I spoke to the dealer, said they didn't initiate it and I didn't care how it got there, it shouldn't be there and how do I get it removed. He said only the dealer could do that. The Ford GM was taking notes the whole time and was pretty unhappy that Ford was throwing them under the bus. He said he was going to take it to the regional manager and his Ford rep. He said the Ford rep doesn't typically talk to customers but was was going to ask for an exception given my unusual circumstance.

A few hours later, the Ford rep did call me, told me she'd never heard of this sales marketing hold before and was trying to look into it. Her theory is it has to do with either QC or a missing part. They don't typically give her information about a specific order but she sent up a ticket requesting it and would let me know if she heard anything back. The only other news I got was that there should be an update to my vehicle status no later then April 18th.

In summary, nobody knows what this hold means, how to remove it, who is responsible for putting it on or removing it or how much longer it will be on there for. Very frustrating to say the least.

Sales hold or marketing hold is done by the ford dealers website, this means it is waiting on microchips and is sitting on ice mountain. My 2021 has been in the same status. Ford is shipping out all 2021's before 3/31/22 and will build the rest of the incomplete ones next. I would expect a late april delivery or middle of may delivery

 

[Romano]

@Bmadda thank you for that theory. I know that dealerships get allocations of vehicles, but I was under the impression that applied to vehicles outside of those that people ordered. Is that not the case?

Possibly have it at a priority code 99 which puts the order on hold.

 

[bigedizzle]

It has to do with dealers who mark up ordered broncos on order holders when it arrives and sell to a walk in buyer at significant mark up.

it has nothing to do with mark ups. All dealerships need to have a 70% conversion rate of ordered vehicles bought by the one who ordered it. It is part of the covp process. If you do not meet this percentage, you will not get allocation for the ones not bought by the customer for future allocations. It is designed to keep retail orders legit and to not have a bunch of bogus orders to get inventory in which they can then mark up. Ford wants to make retailorder builds a priority moving forward and is why dealerships have so many hoops to jump through to legitimize retail orders.

 

[Snowdogyyz]

it has nothing to do with mark ups. All dealerships need to have a 70% conversion rate of ordered vehicles bought by the one who ordered it. It is part of the covp process. If you do not meet this percentage, you will not get allocation for the ones not bought by the customer for future allocations. It is designed to keep retail orders legit and to not have a bunch of bogus orders to get inventory in which they can then mark up. Ford wants to make retailorder builds a priority moving forward and is why dealerships have so many hoops to jump through to legitimize retail orders.

Last I heard it was lowered to 60%.

 

[bigedizzle]

Last I heard it was lowered to 60%.

Ford rep for my region told us 70% on wednesday morning when he stopped in

 

[Snowdogyyz]

Ford rep for my region told us 70% on wednesday morning when he stopped in

Have they changed it again?
“At first, the company required that 80% of new Broncos be matched to a name on the digital order list, according to several dealers; today, that’s just 60%. So four out of 10 new Broncos can go to a walk-in customer or the highest bidder,” Bloomberg reported.

From an article in February.

 

[bigedizzle]

Have they changed it again?
“At first, the company required that 80% of new Broncos be matched to a name on the digital order list, according to several dealers; today, that’s just 60%. So four out of 10 new Broncos can go to a walk-in customer or the highest bidder,” Bloomberg reported.

From an article in February.

Hey man I work for ford so who knows?? I am still waiting on my 2021 and can't get any answers so maybe it is 60% maybe it is 70% of everything else ordered since broncos have been an S show

 

[Cape Bronco]

@yippeekiyay Thank you. I wasn't aware there was anyone from Ford monitoring this forum. @Ford Motor Company I am the one experiencing this issue described above. Any assistance would be greatly appreciated. If you need any additional information, please let me know and I'm happy to provide it.

Monitoring as well. Just found out mine shipped to the regional rail holding yard and was placed on the "Sales & Marketing Hold". The dealer is clueless and so is the local Ford rep. Hopefully getting an update soon.

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