will the bronco be cancelled altogether?

[BONESTOCK]

Yeah my excitement /anticipation is completely gone. Kind of a good thing though. I don't care about the wait anymore. It'll come when it comes and I don't care anymore.

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[Chadillac]

Ford/Rivian, they already have money invested with them.

GM/Ford and Ford/VW have also jointly invested. Rivian doesn’t have the cash to take Ford. They’ll be lucky if they can survive this on their own; I’m actually certain Rivian will be bought themselves.

 

[Chadillac]

Yeah my excitement /anticipation is completely gone. Kind of a good thing though. I don't care about the wait anymore. It'll come when it comes and I don't care anymore.

I feel ya... at least motorcycle season is here. May try to find another project so I can “stimulate” the economy in the meantime

 

[guernsej]

It was hanging on by a thread before the virus hit, so restructuring of some kind seems inevitable.

They've had trouble generating year over year growth, but net sales last year were $155.9B and operating income was $16.2B before depreciation and special items which is perfectly healthy from a "survival" standpoint. Earnings looked awful because they took huge one time write-downs on pension obligations and restructuring costs.

https://www.marketwatch.com/story/f...h-quarter-loss-related-to-pensions-2020-01-22

Current events could certainly push them to the brink, but they've got $39B cash on hand and have already invested significantly in restructuring for their future.

 

[Dads_bronze_bronco]

LOL would mustang buyers line up for a look-alike from a different brand? Prolly not Bronco buyers either. I think the lineage & history is half the allure.

The what-ifs in this scenario are off base. Why would the Ford brand go away?

Daimler, then Fiat bought Chrysler and we didn’t get Mercedes Ram or Fiat Wrangler.

 

[North7]

then Fiat bought Chrysler and we didn’t get Mercedes Ram or Fiat Wrangler.

au contraire, we got the Fiat Renegade. And I believe a number of others are heavily reliant on other Fiat platforms, Compass? Grand Cherokee?, etc. Maybe some of the FCA types know and can chime in.

 

[guernsej]

au contraire, we got the Fiat Renegade. And I believe a number of others are heavily reliant on other Fiat platforms, Compass? Grand Cherokee?, etc. Maybe some of the FCA types know and can chime in.

No, we got the Jeep Renegade. @Dads_bronze_bronco was pointing out the name won't change regardless of ownership. He wasn't saying a new parent company wouldn't work in their engineering and design philosophy at some point.

 

[North7]

No, we got the Jeep Renegade.

The Renegade is 99% Fiat, the 1% Jeep part is where they said, "make it rugged"

 

[guernsej]

The Renegade is 99% Fiat, the 1% Jeep part is where they said, "make it rugged"

No one is disputing that. It's still branded Jeep...you're arguing a different point than anyone else is making.

Ford owned Land Rover from 2000-2007, no one ever bought a Ford Range Rover.

 

[North7]

No one is disputing that. It's still branded Jeep...you're arguing a different point than anyone else is making.

Peace, I was not clear. The point is when another company buys you out, they rule. It may still have a Ford badge on the front, but everything behind that could be another brand, VW running gear, GM interior, or whatever, heavily reused from another platform.

That is the time you may ask yourself, do I really want to own that.

 

[guernsej]

Peace, I was not clear. The point is when another company buys you out, they rule. It may still have a Ford badge on the front, but everything behind that could be another brand, VW running gear, GM interior, or whatever, heavily reused from another platform.

That is the time you may ask yourself, do I really want to own that.

Totally agree

 

[MaverickMan]

If Ford and GM ever merged I have atleast 2 couples in my family that could finally reconcile their differences!

Honestly its a wildcard but Tesla swallowed up Rivian maybe Ford could merge with em to A. give the cybertruck future real truck building and selling experience. B. fill in the sedan gap in ford with fast teslas cars, C, let Ford focus on branding of Mustang and Bronco as niche market for the speed junkies and of offroad nuts eventually transitioning into full electric which is where we will be in 20 years anyway. I think Tesla could really benefit from Ford style, quality, and heritage. And Ford could use the fresh funding and hipness. Elon Musks ego may be a hurdle but if Fords helping him with the automobiles he could focus more on clean energy and space travel.

 

[North7]

And Ford could use the fresh funding and hipness. Elon Musks ego may be a hurdle but if Fords helping him with the automobiles he could focus more on clean energy and space travel.

Elon does like a challenge

 

[Evanm14]

I wonder how their lineup will benefit with PSA's influence. Will this help craft a new 300, Challenger, Charger or Coda? Ralph Gilles will have no problem coming up with some neat cars, but the Franco-Italian US alliance better get down to serious business with quality, NVH, performance, etc.

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