- First Name
- Bryan
- Joined
- Aug 5, 2021
- Threads
- 41
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- 5,454
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- 14,501
- Location
- New England
- Vehicle(s)
- Ford Bronco, Escape, Focus
- Your Bronco Model
- Badlands
It's not legally binding. Ford has always said in the fine print that final pricing is between you and the dealer. And now that dealers are regularly charging above MSRP, they've gone a step further and updated the FAQ to explicitly state that final price is between you and the dealer.Price protection is a well documented promise from Ford. I’d say a legally binding promise. It probably can be argued by some dealers that it only covers MSRP but, the way it was stated in the emails from Ford it will be quite a mess for a dealer that chooses to ignore it I bet.
Legally speaking Ford is not selling the vehicle to you... they are selling it to the dealer at invoice price, and the dealer turns it around to sell to you at (hopefully) MSRP.
Essentially... MSRP truly is the Manufacturer's Suggested Retail Price, not the final retail price.
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