Disappointed in reveal.

[Builtdadbodtough]

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[MadMan4BamaNATL]

Guys, I think Ford wanted to do something different. Different doesn’t mean bad. I thought the reveal was just fine and for a new time. Ford opted to utilize the internet and since the reveal was mostly watched by guys like us; early adopters, enthusiasts, petrol heads, gear heads, nerds, etc, they respected the fact that we’ve followed this vehicle for some time and would find whatever we need to know about it.

Specs don’t totally matter to me much since I (we) have seen the spy pics, obsessed on forums, any news, etc.

I do want the configurator to be live to play with, but I know it’s coming soon.

Didn’t reserve since I’m getting a 2 door and know there will be plenty, plus I can’t take delivery until next summer. Reserving also didn’t allow for a full breakdown of options, but again, I know the info is coming.

Haven‘t been so giddy about a car my entire life, and I only order my cars spec’d the way I like. Testament to how well Ford has managed the development of the Bronco. I can feel the passion and adrenaline oozing from every inch of this off-road badass!

Also think the reservation issues were likely on purpose to give the illusion of a crush of guys dying to be the first to dump their Jeeps to get one. I doubt more than 40K-50K will reserve, but even that many is very good for just this market.

 

[cybersal]

I liked the reveal.

In the next few months, there will be YouTube videos showing how the doors and roof are removed, cargo space for the 2 door, etc., as soon as car reviewers can take a Bronco out for a spin.

 

[kwalt21]

What's a joke is I tried from 8pm to 12pm to get the First Edition and was only left with errors the entire time. Typical Ford. They can't even get their corporate websites to work. And once it finally started working it told me my password was wrong for my owner account. Tried to reset the password and only got an error after clicking reset. So I was left to order a Wildtrack this morning.

WAY TO GO FORD

 

[kwalt21]

Guys, I think Ford wanted to do something different. Different doesn’t mean bad. I thought the reveal was just fine and for a new time. Ford opted to utilize the internet and since the reveal was mostly watched by guys like us; early adopters, enthusiasts, petrol heads, gear heads, nerds, etc, they respected the fact that we’ve followed this vehicle for some time and would find whatever we need to know about it.

Specs don’t totally matter to me much since I (we) have seen the spy pics, obsessed on forums, any news, etc.

I do want the configurator to be live to play with, but I know it’s coming soon.

Didn’t reserve since I’m getting a 2 door and know there will be plenty, plus I can’t take delivery until next summer. Reserving also didn’t allow for a full breakdown of options, but again, I know the info is coming.

Haven‘t been so giddy about a car my entire life, and I only order my cars spec’d the way I like. Testament to how well Ford has managed the development of the Bronco. I can feel the passion and adrenaline oozing from every inch of this off-road badass!

Also think the reservation issues were likely on purpose to give the illusion of a crush of guys dying to be the first to dump their Jeeps to get one. I doubt more than 40K-50K will reserve, but even that many is very good for just this market.

Ford has come out and said they are only building RETAIL orders until they are all built and then they will start building the STOCK orders for dealers lots. They want to make sure everyone gets what they want before they start doing the stock orders.

I bet the reason why they are doing pre-orders first is so they know how many of each trim level to have for parts inventory.

But unfortunately I am sure just like every other Ford pre-order we will be waiting 9 month before they even start shipping. I was in this boat for the Focus RS and the Raptor..

 

[duc135]

Personally, I felt the reveal was a huge letdown with all the hype Ford and and the online community were putting on it. It was just a long commercial. I was hoping for something with more substance.

The video was pre-recorded so they could have released the info LONG ago. Unless the videos were recorded during the quarantine, the quarantine should not have delayed the release of the video. IMO, Ford didn't need to have all those media people doing their own in person reviews. They could have sent them the information ahead of time to allow them to prep their own videos in advance.

Most people following those sites are auto enthusiasts and were already aware of the Bronco and would have been following the Ford site and channels. The sites could have reported the information after the Ford reveal and put their spin on it like TFL did since they were "uninvited". It was just way too much unnecessary effort trying to find info on the Bronco for the non-enthusiast. Every site pretty much presented the same video footage anyhow so being there "in person" really didn't provide any more value to me. I'm guessing Ford had specific instructions on what was and was not allowed to be shown. By providing the media pre-recorded video content they could have better controlled possible leaks.

Don't get me wrong, I'm still excited about the Bronco and its potential (not just the Bronco itself, but also what it can do for the market as a whole), but the reveal just left a bad taste in my mouth on how it was handled. Too much fluff and not enough substance directly from Ford.

 

[Lucas718]

Im most disappointed with this. How the hell can I possibly reserve (I’m not one of these guys with unlimited budgets) or consider any trim when you can’t price it with options on the site????? We’re not even talking reservations here!! This is just when you attempt to build and price!? Terrible

Exactly my thoughts. How do they expect me to reserve something if I don’t even know how much it will cost?

 

[rmc523]

I truly enjoyed the INTRO to the Reveal event..... but there wasn't one. Seriously, after a great warmup of well done infomercials I was jazzed, expecting to watch maybe another 30 min to an hour of details on vehicle in a studio where you can actually examine it without all the hub-bub.

Nice that Ford basically gave away the farm to all the auto-industry reps to push the details through YouTube vids and e-mag articles. Just don't understand why FMC didn't include that in the reveal itself and take full credit for it.

Bottom line: at the "end" of it, I was like "That's it!?"

This - the video seemed like an intro, destined for a followup walkaround. And it just ended.

Guys, I think Ford wanted to do something different. Different doesn’t mean bad. I thought the reveal was just fine and for a new time. Ford opted to utilize the internet and since the reveal was mostly watched by guys like us; early adopters, enthusiasts, petrol heads, gear heads, nerds, etc, they respected the fact that we’ve followed this vehicle for some time and would find whatever we need to know about it.

Specs don’t totally matter to me much since I (we) have seen the spy pics, obsessed on forums, any news, etc.

I do want the configurator to be live to play with, but I know it’s coming soon.

Didn’t reserve since I’m getting a 2 door and know there will be plenty, plus I can’t take delivery until next summer. Reserving also didn’t allow for a full breakdown of options, but again, I know the info is coming.

Haven‘t been so giddy about a car my entire life, and I only order my cars spec’d the way I like. Testament to how well Ford has managed the development of the Bronco. I can feel the passion and adrenaline oozing from every inch of this off-road badass!

Also think the reservation issues were likely on purpose to give the illusion of a crush of guys dying to be the first to dump their Jeeps to get one. I doubt more than 40K-50K will reserve, but even that many is very good for just this market.

I get what you're saying, but with it being a completely new vehicle, with all new trim levels and option structures, it would've been nice for them to explain them a bit better.

Personally, I felt the reveal was a huge letdown with all the hype Ford and and the online community were putting on it. It was just a long commercial. I was hoping for something with more substance.

The video was pre-recorded so they could have released the info LONG ago. Unless the videos were recorded during the quarantine, the quarantine should not have delayed the release of the video. IMO, Ford didn't need to have all those media people doing their own in person reviews. They could have sent them the information ahead of time to allow them to prep their own videos in advance.

Most people following those sites are auto enthusiasts and were already aware of the Bronco and would have been following the Ford site and channels. The sites could have reported the information after the Ford reveal and put their spin on it like TFL did since they were "uninvited". It was just way too much unnecessary effort trying to find info on the Bronco for the non-enthusiast. Every site pretty much presented the same video footage anyhow so being there "in person" really didn't provide any more value to me. I'm guessing Ford had specific instructions on what was and was not allowed to be shown. By providing the media pre-recorded video content they could have better controlled possible leaks.

Don't get me wrong, I'm still excited about the Bronco and its potential (not just the Bronco itself, but also what it can do for the market as a whole), but the reveal just left a bad taste in my mouth on how it was handled. Too much fluff and not enough substance directly from Ford.

Some of the footage featured drivers wearing masks, so I'm guessing some if not all of it was filmed during covid stuff after they realized they couldn't do the in person reveal they wanted to. Why they couldn't do the "social distance" walkaround like F-150 after that, I don't know.

 

[MadMan4BamaNATL]

This - the video seemed like an intro, destined for a followup walkaround. And it just ended.



I get what you're saying, but with it being a completely new vehicle, with all new trim levels and option structures, it would've been nice for them to explain them a bit better.



Some of the footage featured drivers wearing masks, so I'm guessing some if not all of it was filmed during covid stuff after they realized they couldn't do the in person reveal they wanted to. Why they couldn't do the "social distance" walkaround like F-150 after that, I don't know.

I agree with you, plus I'm in my 40's and a bit old school, so I wanted a walk around as well, but I do get their desire to further build the swell and piss off Jeep and keep us excited. Remember, it's a long time until next March when the first deliveries will take place. Late March.

 

[MadMan4BamaNATL]

Ford has come out and said they are only building RETAIL orders until they are all built and then they will start building the STOCK orders for dealers lots. They want to make sure everyone gets what they want before they start doing the stock orders.

I bet the reason why they are doing pre-orders first is so they know how many of each trim level to have for parts inventory.

But unfortunately I am sure just like every other Ford pre-order we will be waiting 9 month before they even start shipping. I was in this boat for the Focus RS and the Raptor..

You're correct. For me, I never buy a car off of a lot, have ordered cars since 2004 and that's like 8 vehicles.

This Bronco is getting crossover shoppers from upmarket. I for one am coming from BMW for the past 17 years. I expect a higher touch, more informed buying experience even from a Ford dealership.

My expectations will not fall, they'll have to keep up with me in sales and service expectations.

Wanting to wait and see the take rate is understandable, luxury makers don't mass build cars. Each car is ordered either by customer or dealership, but every vehicle is paid for/financed when leaving a BMW or Mercedes factory. Not sure what Ford plans with Bronco, but ability to order will not go away when reserves end. I'm willing to wait the 3-5 months it takes to get a custom order built. If anyone isn't as patient, or ordering the 4 door, please go ahead and reserve now. If you wait a week, you won't get your truck until next summer anyway. I'm looking at a July 2021 delivery, so will go to a dealership next March or so. Correct that, will start emailing local dealerships during that timeframe. I fully expect to pay MSRP as well, since this is my first Ford.

 

[Bronc-O]

I agree with you, plus I'm in my 40's and a bit old school, so I wanted a walk around as well, but I do get their desire to further build the swell and piss off Jeep and keep us excited. Remember, it's a long time until next March when the first deliveries will take place. Late March.

The reveal is in the rear view mirror now, so no point about crying over it. I wasn't planning on reserving one, but almost reserved a Badlands, but couldn't get onto the website. I went to eat and came back and did a little more researching and decided Outer Banks was more in tune with what I wanted. In the end, I decided to wait. There are too many unknowns like what color are the interiors, the price of the packages and most of all, not a clue what accessories are being offered. If reservations were as strong as it appears, some probably will be getting theirs as a Christmas present in 2021. If they got 100k reservations, that would be at least 6 months production. I have a feeling that by spring I could walk into my dealer and place an order with a high priority code and get it delivered in under 2 months. I'm willing to take my chances at this point.

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