Considering Wildtrak Purchase - Pricing Questions

[eltaco]

New member here, and looking forward to contributing more as a new owner here soon!

I've been contemplating a Bronco purchase for a while now, but admit I hadn't looked at pricing and options much until March.

First off, on other purchases I've made in the past, I've seen some forum dealers who offered some very significant discounts on new orders and/or remaining inventory. I'll search around here a bit more, but curious if you guys have any suggestions on that end.

What I did notice in April was that Employee Pricing really reduced incentives on 2024 Bronco purchases. I believe Wildtrak was $3k Ford incentive, and there may have even been a $1500 Conquest offer. From what I see now, those incentives effectively dropped to $1k since many dealers in my area were already advertising below EP for their dealer discounts. This all comes at a time when it appears there is a lot of remaining inventory, and 2025s are already sitting on lots beside the 2024s.

I have worked a couple of deals around $12-13k off of sticker, despite the incentives reducing this month. Since I haven't been tracking pricing for long, I'm very curious from those of you more experienced - is it wise to wait for May incentives to roll out, or is this about as good a deal as you'd expect to see on a Wildtrak?

Also, on Stellantis purchases, I'm able to get some additional affilliate incentives (~$1750) + website pop-up offers ($1k). I can't seem to find much info on this for Ford. X-Plan pricing seems irrelevant as it doesn't stack when dealer discounts exceed it, and Ford website or marketing emails seem inconsistent from what I've read. Any guidance on this end?

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[CitrusBronco]

Don’t plan on waiting for incentives, as you see they might become less the longer you wait.
Negotiate your best deal that you feel is fair to you and buy. If you’re not happy about that price walk.
Why sit on the sidelines waiting to save an extra $2k over the $12-13k you already reached. You can be enjoying it.
Just remember someone else will always have gotten a better deal. I think $12-13k off is pretty darn good.

 

[OtisFE]

Avoid paralysis by analysis...

 

[G6Bronco]

i paid sticker after wanting/waiting 3 yrs. drove a jeep i didn't like. although i could flat tow it reliably. Ended up getting bronco badlands SAS and on the 2 time traveling the transmission totally trashed. Dealer / ford blamed me. $6,300.00 repairs a ruined a trip of a lifetime. unless you plan to not tow or buy a trailer like i had to, i would buy a jeep instead. economic pressures appear to driving prices down but in the meantime you are NOT driving the bronco while you wait. get the car and and enjoy now. What if life turns with a bad diagnosis and you never took the opportunity waiting for that super deal?

 

[DBX2]

Life is short and hence Bronco fun is short. Go for the deal that you can live with and live!

 

[Bikeric]

The problem you have is that there are no 2025 Bronco Wildtrak's and you cannot order one. You are forced to find a 2024 build similar to what you want on the Dealer lot.

 

[eltaco]

A 2025 Badlands with HOSS 3.0 seems to be a 2024 Wildtrak equivalent, plus some additional improvements. Actually, the rear in-console AC is a pretty nice perk for my 3 kids in back.

I’m seeing around $5k off 2025, so the price gap is essentially $7k for the outgoing model year.

I’m surprised how many comments for “why wait, just spend that money now!” It’s a pretty major purchase. Might as well keep as much in your pocket as possible.

 

[centja1]

I think you're seeing the fact that incentives don't really matter as much as the length of time the truck has been sitting on the lot.

I would be willing to bet that those deals you've negotiated at $12k-$13k off have been on the lot for over two months, if not longer. The dealer is feeling the pressure of having to finance the truck to sit there and not sell, the soft new car market and that Ford will take into consideration how many MY24 trucks the dealer has when allotting MY25 orders.

I purchased my Wildtrak in February. It had been on the lot since 12/1 and I was able to negotiate a $12k discount from sticker price.

If you wait longer and are able to still find a Wildtrak you like, you might be able to negotiate an even better discount, similar to how Raptors are/were $20k off sticker.....because the number of people looking for last year's Bronco is going to continue to decrease.

However, there is a point of diminishing returns where you'll have to decide if waiting another month is worth $1k-$2k (that's not guaranteed) because it's not like you're going to get them to sell a wildtrak for $45k unless it sits there for another year.

Best of luck to you!

 

[Bigred86]

You've already worked out accouple of deals worth$ 12 - 13k off sticker price, why would you wait around to save another 1 or 2000 that you're not even sure to get? The car market could be a different world by May. If you're having trouble justifying spending Wildtrak money, and need as much off the price as you can possibly get then maybe you should look more at other models such as a Badlands, or Black Diamond or a lesser equipped SAS model. You're gonna get most of the features you could want or need in one of those for a cheaper price. You're not gonna get much better of a deal then the couple you said you have now. I would count your blessings you're getting that great deal, when not too long ago people were paying mark-ups for these things. Good luck with your shopping!

 

[Bikeric]

I’m surprised how many comments for “why wait, just spend that money now!” It’s a pretty major purchase. Might as well keep as much in your pocket as possible.

The Bronco is really just a fun toy. Nobody buys a Bronco because they "need" it. If you're looking for utility, there are better options. If you're looking for a daily commuter, there are better options. If you're looking for Cool, then get the Bronco you want ASAP

 

[KillerPenz]

A 2025 Badlands with HOSS 3.0 seems to be a 2024 Wildtrak equivalent, plus some additional improvements. Actually, the rear in-console AC is a pretty nice perk for my 3 kids in back.

I’m seeing around $5k off 2025, so the price gap is essentially $7k for the outgoing model year.

I’m surprised how many comments for “why wait, just spend that money now!” It’s a pretty major purchase. Might as well keep as much in your pocket as possible.

Well if you want to keep as much in your pocket as possible, why not look at a '24 Badlands or Black Diamond? I feel ya on the keep as much of your own money as you can, I drive a '21 BaseSquatch, but sadly you can't get a Base with a 2.7l anymore.

Like some have already said, $12-$13k off seems like a pretty good deal to me as well. And no, don't expect any great rebates next month. I posted in another thread that prices on one dealer's lot were cheaper before the employee pricing hit. Since it hit, everything went up $2k or more. Up to employee pricing.

 

[TX-Dennis]

$12-13 off is a great deal, and remember - the longer you wait the fewer 24s will be left unsold. Somebody will scoop them up for those prices.

 

[G1D1UP]

The Bronco is really just a fun toy. Nobody buys a Bronco because they "need" it. If you're looking for utility, there are better options. If you're looking for a daily commuter, there are better options. If you're looking for Cool, then get the Bronco you want ASAP

 

[G1D1UP]

My two cents.... After what you just went through this tax year... you owe yourself a huge tax deduction! Adopt a brand new (or used) Bronco WT dependant. Give it a new family! Welcome it into your home and it will add joy to your empty life. The adoption agency (dealership), will provide you with all the care instructions and parenting tips you need for Bronco ownership success... in fact, ADOPT TWO!

 

[CitrusBronco]

I’m surprised how many comments for “why wait, just spend that money now!” It’s a pretty major purchase. Might as well keep as much in your pocket as possible.

The price is likely not getting any lower. Wildtracks are gone for 2025. All 24 model inventory is drying up with these kind of deals, your choices for 24 are less by the day as others snap up the deals. Incentives are less because they sold a ton of 24 inventory with the incentives they just ended. The employee pricing is just the next “deal” to draw in new buyers. It’s actually less than the incentive they just removed.
The only reason not to buy is you’re not satisfied with that model.
You buy a Bronco for fun, it’s not anything else.
If that price feels to high for what your getting, by all means keep looking until it feels right.

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