Bronco price increased again!

[M4Madness]

Question: Does an increase in MSRP necessarily mean an increase in dealer cost?

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[Bt_ostate]

Question: Does an increase in MSRP necessarily mean an increase in dealer cost?

Yes. Ford covers their costs by charging dealer more, not marking up msrp. They get paid by the dealer not the consumer. A price increase increases invoice also.

 

[Drex]

Perhaps you are referring to reservations, in that case there were specific price protections but recently Ford has stated that certain changes to your reservation will lead to an increase reflected in the mid year price changes.

This would not be surprising, however it is new info to me, please provide Ford documentation to support your claim and delineate the conditions. Thank you.

We’re in agreement, but unless I’m reading this wrong, you’re only price protected under two scenarios. Any march 2021 order OR a Aug 21 order if you spec’d a MIC. I suspect there are tens of thousands of post august 2021 orders who have agreed to MSRP pricing (including granger) that will have to pay these price increases because I don’t see the dealer eating $2k. If this is the case, it’s a win for all of us price protected people because we just got $2k in additional equity

Any order or reservation on or before 3/24/22 per the most recent Ford communication of which I am aware.

It’s really two separate situations. My understanding is If you have an official order in the Ford system, that is the price you pay. If you have not converted your reservation that was under the price protection policy, it will be honored until the end of ‘23 unless you make certain changes. Ford seemed pretty clear on that in their e-mail last week. That difference is done by a third party and paid directly to the buyer, not the dealer.

No, see my comment above your post. Ford was very clear that 12/31/23 is the end of price protection though. On that we agree. To the remaining reservations at that point, I suspect Ford will just cancel them so they don't take the heat for screwing 'reservation' holders.

 

[M4Madness]

Thanks for the reply. My thought was along the lines of just because Ford increases the SUGGESTED selling price of a vehicle, it doesn't mean that Ford has increased their pricing to dealers, and that they're simply giving dealers the opportunity to earn a higher profit while still selling at MSRP. I guess my line of thinking is incorrect. LOL!

 

[phocion]

Ford is supposed to send out more detailed information on what the price changes mean for existing reservations and orders next week. I think the prudent course of action right now is to wait and see what they say.

 

[Bt_ostate]

Thanks for the reply. My thought was along the lines of just because Ford increases the SUGGESTED selling price of a vehicle, it doesn't mean that Ford has increased their pricing to dealers, and that they're simply giving dealers the opportunity to earn a higher profit while still selling at MSRP. I guess my line of thinking is incorrect. LOL!

Lol. They don't care about that. They care about their making $.

 

[BigFootie]

This would not be surprising, however it is new info to me, please provide Ford documentation to support your claim and delineate the conditions. Thank you.




Any order or reservation on or before 3/24/22 per the most recent Ford communication of which I am aware.




No, see my comment above your post. Ford was very clear that 12/31/23 is the end of price protection though. On that we agree. To the remaining reservations at that point, I suspect Ford will just cancel them so they don't take the heat for screwing 'reservation' holders.

Agreed. Price protection is only for reservations. I know they also said orders, but that really doesn’t count except for the time between the reservation and the order. Once you have an order, it’s another ballgame.

Here is Ford’s comment about changing your order after March 7th.


Can I update my order after the order bank is closed?
Yes, you can update your order up until your Bronco gets scheduled for production. Changing your series, equipment package, number of doors, or 4x4 system will cause your order to update with new mid-year price levels.

 

[BigFootie]

A little more from Ford’s e-mail from this week


The most recent Build & Price update shows increased pricing for Bronco. Is this correct?
New pricing is currently reflected in Build & Price. We will share additional information on how this impacts current reservation and unscheduled order holders ahead of order banks opening on March 8, 2022.


What is being done by Ford to manage the timing and production of the Bronco SUV?
We are doing everything possible to ensure quality as we roll out the new Ford Bronco vehicle. To thank customers for your patience, we have also provided numerous customer satisfaction actions. These efforts have included:

• Investing in Bronco parts supply chain, including the increased capacity of high-demand parts
• Offering Price Protection on Manufactured Suggested Retail Price (MSRP) through 2023 MY for all reservation and order holders as of March 19, 2021
• Providing up to $1,100 worth of FordPass Rewards points (eligibility based on customer’s order as of March 19, 2021) to use towards accessory purchases, like the fold-out tray table, door bags, roof racks, or some off-road lights. The full Bronco accessory catalog can be viewed on the Ford Accessories website.
• Including no-charge sound deadening headliner roof material on all molded-in-color hardtops from the factory through 2022 MY
• Offering free hardtop prep kits for all Bronco four-door vehicles equipped with soft top beginning with September 2021 production

 

[Jjt24]

A little more from Ford’s e-mail from this week


The most recent Build & Price update shows increased pricing for Bronco. Is this correct?
New pricing is currently reflected in Build & Price. We will share additional information on how this impacts current reservation and unscheduled order holders ahead of order banks opening on March 8, 2022.


What is being done by Ford to manage the timing and production of the Bronco SUV?
We are doing everything possible to ensure quality as we roll out the new Ford Bronco vehicle. To thank customers for your patience, we have also provided numerous customer satisfaction actions. These efforts have included:

• Investing in Bronco parts supply chain, including the increased capacity of high-demand parts
• Offering Price Protection on Manufactured Suggested Retail Price (MSRP) through 2023 MY for all reservation and order holders as of March 19, 2021
• Providing up to $1,100 worth of FordPass Rewards points (eligibility based on customer’s order as of March 19, 2021) to use towards accessory purchases, like the fold-out tray table, door bags, roof racks, or some off-road lights. The full Bronco accessory catalog can be viewed on the Ford Accessories website.
• Including no-charge sound deadening headliner roof material on all molded-in-color hardtops from the factory through 2022 MY
• Offering free hardtop prep kits for all Bronco four-door vehicles equipped with soft top beginning with September 2021 production

So the person that posted this at the beginning of the thread is incorrect?

 

[BigFootie]

So the person that posted this at the beginning of the thread is incorrect?

No, I think that is saying the same thing.

 

[Jjt24]

No, I think that is saying the same thing.

Ok, I was just asking because your post didn't include the mic commodity provision for price protection.

 

[MiddleAgeGeek]

How would you feel about getting your 2021 reserved then ordered loaded OBX at 2021 MSRP? Saw an article today that said 83% of customers are paying more than Msrp for new cars last month.

 

[Zach@Granger]

I do have mine, but one I purchased on trade and not my reservation. So yes a price increase is positive for me, but only if my reservation is price protected. Also, I looked through @Zach@Granger feb post history and didn’t see a single post about how granger will handle non ford price protected orders. Maybe something was sent in PM? But that’s a sign to me knowing how open he is

All price matching is handled by Ford. We don't have control over that on the dealer level. We can control our discount and we are going to continue with the same discount for anyone who has a reservation through us.

 

[See_Later_Alligator]

Oof. I was planning to buy in 2024. Outerbanks might be $50K by than

 

[Bill K]

Just read the back of the purchase agreement and it states that ford reserves the right to change prices on contract at any time and if it is unacceptable to buyer the can have a refund of deposit. I dont even want to call my dealer at this point. wondering if the window sticker is going to reflect price increase. arggg.

My purchase agreement doesn't have anything about that on the back (or anything on the back for that matter).

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