https://www.autonews.com/car-concepts/future-product/an-ford-future-product-0819/
Ford to add Bronco pickup as it turns popular vehicles into subbrands
August 19, 2026
Ford plans to expand its lineup with a pickup version of the Bronco SUV, a four-door Mustang and a smaller version of the...
Do not underestimate the benefits of a deep aluminum oil pan (heat dissipation) and an extra 2 quarts of (Amsoil) oil.
I hope you filled with Amsoil. It handles heat vastly better than anyone else's fluid.
A 1972 book called "The Jeep" (By Keith Robertson) about a boy who discovered a Jeep in a barn, tinkered with and got it running, and later bid on and purchased it...
There's simply nothing "Desert Rising" about it. It actually looks like the Barbie and Ken edition. Talk about missing the mark.
A properly executed "Desert Rising" edition would be Desert Sand color and look, well, pretty darn good. The Jeep name Comanche would come to mind (I assume Jeep...
And yet......another waste of Ford's time, money and effort......creating a new trim that nobody asked for, a trim that both customers and dealers don't want.
This is as silly as the Free Wheeling appearance package, Bill Stroppe, RTR and Filson that most dealers refuse to order because nobody...
As I stated earlier, one potential customer group that Ford is blatantly missing is the Wrangler Rubicon crowd. If I was Bronco brand manager, I would reintroduce the snorkel and winch-equipped Everglades as a 2-door (and 4-door) available with the 2.7L V6 (and 2.3L), and offer a Tremec manual...
No, I wouldn't be looking for a new home.
The stats are based on the current status quo, based on the current portfolio of trims, which includes trims that no customer or dealer want. You're looking in the rearview mirror, while I'm looking ahead. That's how I've sold thousands of trucks......I...
Like most Americans, I knew of the Eddie Bauer name/brand. But it never attracted me to by a Ford vehicle.
And again with Filson......I don't know the name and it's odd sounding to me.
In my view, the Bronco brand is not about being a "luxury" trimmed vehicle, no more than a Wrangler is...
Your comment is 100,000 percent correct.
The good colors have been discontinued, and this fact is particularly noticeable with the Heritage Edition (HE) trim.
I bought a Race Red HE in 2024, not knowing the Bronco's best red would be discontinued for MY2025.
I also bought a Robins Egg Blue HE in...
No. But I do recall as a young man riding in, what was it called, the Ford LTD Country Squire(?), to and from Boy Scout weekend camping events driven by a generous volunteer parent. I'm an Eagle Scout. The finest truckmaking CEOs of Mack Trucks Inc. were all Eagle Scouts (Zenon Hansen, Henry...
No one spoke of station wagons. We spoke of 2- and 4-door Broncos.
WTF is a vulgar term. Let's refrain from that.
Bronco ambassador is Ford's term for Bronco sales manager, particularly large volume Bronco dealers alike Kendall Ford with a separate Bronco showroom (dedicated building).
Don’t twist my words.
But certainly, the nation’s best Bronco dealer Kendall Ford with their nation’s best Bronco ambassador can help him sort out whatever spec is best for him.