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That's the #6 dealership in the country BTW.

Here's the problem with this forum and you witch hunters. I know this dealership, it's in my region. That white Bronco was bought from Mecum for $25k over list. The gray one was bought from a customer for $20k over list. This particular dealership did this in collaboration with 4WP to give them...

Not really a unicorn...that's my store in a nutshell. I didn't allow reservation transfers unless it was done without me knowing. I knew I had enough orders from my own customer database to well exceed allocation. Allowing outsiders in would have been a disservice to my own customers. Not all...

I've said it before, once the dealer has converted your reservation into an order, whether it's made a real order or its sitting at a priority 99, you can't change it to another dealer. Furthermore, any reservation we didn't convert into a real order before today, can no longer be turned into...

You would think if overselling and undercutting the Bronco was genius, more than three dealers would have followed suit. Surely three small dealers didn't outsmart thousands of larger, more successful dealers.... interesting concept.

I am in total shock an "anonymous" Ford dealer would ever communicate with the press against Ford like that. That is unbelievably stupid.

I had several conversations with multiple dealers here way back letting them know what I was hearing from Ford and that I thought it would be a disservice to their customers when the real allocation number was going to be announced....and that was for the 2021 formula. I was told by them...

FWIW, I don't think you can change once your original dealer has moved your reservation into an actual order. I've had multiple people tell me it was possible, but when Ford finally learned the reservation was actually already processed, then the answer changed. All unscheduled orders have...

FWIW, Wrangler allocation is about as impossible to get as Bronco allocation. Good luck to anyone actually wanting to order a Wrangler. It's almost as bad.

I know no one cares at this point, but Ford changes allocation formulas for dealers all the time. Just because the 2021 formula differed from the 2022 formula doesn't mean they did anything they've never done. They just recently changed allocation to favor retail orders over stock orders...

Because Ford cares about stock price. Devaluing the brand hurts the stock price. That's why they care. I can tell you my dealer questions all his decisions based on what Ford thinks. We don't do anything that could tarnish our view with them. They control a lot more strings (additional...

I've said it multiple times before, as I've sat in on a good many dealer council calls and spoken to the Bronco brand manager multiple times, it wasn't solely the dealers who got the allocation formula changed. Ford was not a fan of what happened with the low ball pricing strategy. Sure, I think...

The main problem is just the overall unhappiness of most forum members. 😄

I really don't recall. I wasn't on the forum for 2-3 months. It could have been then. What happened?

I think I've posted this stat before, but if not, here it is again. The top 100 dealers in the country sell about 25% of all new Fords yearly. That leaves the other 2900 to sell 75%. Ford listens to the big guys. They didn't magically just get big by being a-holes, gouging customers, getting...

I'm sorry to be the bearer of bad news earlier with the formula coming out.... Remember this...Ford is very concerned with stock price. A lot of decisions are made based on that. Why did they leave Bronco reservations open so long? Why'd they take more Lightning reservations than they could...

I sent it to you.

I just saw the 2022 allocation formula from Ford. The dealers that gamed the system for 2021 aren't going to like the new formula. I'm sure someone will post it soon enough.

Ask them if the allocation formula for 22 is going to based off reservations or not. :censored:

Someone besides me has stated that? Or are you talking about my statement?