Friends brought their Rubicon Gladiator over. Perfect for what it is. There isn't really anything I can see that needs to be done differently. That being said, it's exactly what it's supposed to be, but it isn't a Bronco. It's like not being a Forester or a Mustang. It doesn't best the...
I didn't use those numbers as the only two options, but to illustrate a point.
What's the exact amount? Annually, as the profit will change after production begins, and as each vehicle rolls down the line. So, $750M - $850M?
190k reservations and 60% conversion; 114,000 orders.
$1,000 profit per vehicle = $114 million in profits the first year.
If there is $10k in profit per vehicle, it's over a billion in profit the first year.
A friend just came by with a new Gladiator Rubicon EcoDiesel. I didn't ask about the price, but everything on that rig is built exactly the way it's supposed to be. I sure hope the Bronco Badlands is in the same league.
If they were having a sale, everything a penny, and announced 50% off I wouldn't buy the fastback top. I wouldn't put the fastback top on if they paid me. If they announce a "square" (shape of the hardtop), I would consider paying for it.
@Its Brawnco I like that configuration too, in fact, better than any other soft top configuration. I ran something similar in my Jeep, with the back seats removed and a "Duster" from Bestop ( https://www.bestop.com/duster/ ) I'm hoping to do the same with the Bronco.
I think the intent was it would be special, but delays with tops and other issues have created a situation whereby you can get essentially the same vehicle in the same time frame. If FE vehicles were delivered first and had a unique-something other than the name of the trim, it'd be worth it to...