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I appreciate your point of view and disagree with you. Marketing's role is to create awareness - their job is to peak interest prior to the buyer making a decision on a transaction. A product typically has a market demographic and marketing's goal is to connect with each of the demographics...

Elwood I agree its a unique situation and negotiation power is perceived. You can always choose not to order the vehicle based on your reservation. Yes it will delay your acquisition. But it will also negatively impact the dealer from a revenue stand point and their conversion of reservations.

Or pricing was tailored by model and door selection based on customer demographic and pricing strategy? I own Ford stock - I want them to make a profit off this vehicle and every model and option.

I need to vent... I don't really care about the sound of the engine as much as I care about the performance and reliability. After all the sound is for the folks following me because I like to hear the music!

The vehicles I have owned in order of purchase: 1975 Doge Dart sedan* 1975 Chevrolet Malibu Classic Station wagon* 1989 Nissan 240 SX coupe 1968 Chevrolet Corvette* 1991 Chevrolet Camaro RS 1992 Ford Thunderbird 1994 Ford Mustang GT 1989 Nissan 240 SX coupe (different car)* 1997 Honda Civic 1985...

Ford screwed up their Explorer launch. The Bronco and F-150 launches are critical for the business. And remember assembly plants are dependent on parts - this is the real challenge that Ford is working through in order to estimate and execute against. The levers they can push and pull are: -...

You do you, I'll do me. Trust me, I'm not good but it's not easy being this bad

A few cars I have bought 'sight unseen' meaning I've seen pictures, marketing material but not the actual car I wanted to buy because it wasn't available. 1989 Nissan 240 SX - I bought it over the phone through my brother's wife's cousin. 2015 Porsche 911 GTS convertible - thought I was able...

I owned a 2012 Range Rover Evoque Coupe. People questioned my decision until they drove it. I had some 'issues' - it used the Ford Ecoboost 2.0 and they was a software glitch that resulted in 'safe mode' activation because condensation in the air intake. I had 3 issues where car went into...

I reserved a 2 door Outer Banks and planned on getting the V-6 and auto as well as Sasquatch package Likely to move to the Badlands because of the vinyl seats, rubber floor and detachable sway bar. If I go to Badlands I don't think the Sasquatch is a good ROI. I'm not an avid off-roader I'm...

I can appreciate the idea of not having tech because of poor ROI; however, reliability is something I personally haven't experienced with things such as backup cameras, homelink garage door openers nor touch screens. My concern regarding reliability has been more about the stress of the...

Ford has a potential home-run product launch with the Bronco. Ford has the opportunity to 're-make' product offering decisions and will continue to be able to do so prior throughout the product life-cycle. If a white door handles and hood tie-downs are not an option; I suspect an enterprising...

My $.02 if you aren't going to be using the back seats often, a 2 door will be easier to maneuver in tight places and easier on the finances. I live in the city so I'm only considering the 2 door as rear passengers are my dog and extremely rarely people.

Interesting observation and given the circumstances it may be true. I believe Ford is doing an excellent job in this product launch given COVID-19 pandemic, the desire to launch a sub-brand and the passion of the enthusiast community. Success is measured by revenue and initial revenue as...

BillyGoat...sometimes I'm told I'm illiterate. I understood both have Baja...the difference in GOAT modes is Badlands has Rock Crawl and Wildtrak has Sport.

Asking for perspectives. I reserved the Badlands. I like the 2 door and in the past I've considered buying a 2 door Jeep but didn't think they road manners were acceptable based on the sticker price. I believe the independent from suspension and longer wheel base of the Bronco are material...

I'm not a car dealer, salesman or what have you. I have bought and sold 30 or so cars in my life because I just like cars. CarMax and other national chains specialize in buying cars to sell or take to auction. I live in Dallas and there's several local entities like www.givemethevin.com and...

Stickshifter I can empathize with you. BMW used to offer every car as a manual - even their luxury oriented 7-series. And since the 90s manual sales volumes have dropped. Ford and other OEMs need to be financially prudent so R&D $ for powertrains are the highest. One thing to remember -...

I think there's too little facts and too many presuppositions being made. Product Quality: The belief that first year products are poorer in quality is a myth - the manufacturing and quality processes today are significantly better than 10,20 or 30 years ago. Pricing: The first year challenge...