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Does "becoming immobile" sound familiar? DETROIT – Ford Motor is instructing dealers to temporarily stop selling electric Mustang Mach-E crossovers due to a potential safety defect that could cause the vehicles to become immobile. Ford, in a notice Monday to its dealers, said potentially...

Speaking of innovation, there are consulting companies today who specialize in studying customers' eyes and body language to assess how many seconds go by before a customer becomes irritated and frustrated. Service providers use this info to optimize staffing levels and CSAT. So, you're right...

Ford is frozen in time like a bug in fossilized tree sap. They are from an era when there was no need to communicate with the unwashed. Do you think things have changed much from when a dozen servants would hover over the dinner table you visited ot the Ford Estate:

One of the first things you notice travelling Europe is the train stations often have more space for bicycle parking than auto parking. AND its not at all unusual to see seniors hand-carrying their bike up 2 flights of stairs to the loading platform to carry their bike on the train. And of...

What I typically see from IHS, Consumer Reports, and other list-makers is a ranking of 15 or so makers, with very little variance in ratings...the very definition of undifferentiated. A pull market strategy works best when you have a high level of aspiration. Bronco clearly has that at the...

You're on the right track. The key for legacy manufacturers will be to downsize & kill off everything except specific models that are in high demand. If they try a hybrid approach & direct-sell the high-demand stuff while sluffing off everything else to 'dealers', who would want to be a dealer...

The crux of any business strategy is determining if you are in a "push" market, or a "pull" market. The most important attribute of a pull market is brand loyalty, which Ford always scores dismally at.

...mis-engineered the MIC top ...mis-engineered the oil pan ...used the wrong oil stick ...accepted defective valves in half the MY21s other than that, and the salient points you mentioned, I think whichever interns were running this show did a mediocre job

Farley has a long way to go: James Burke received the Presidential Medal of Freedom in 2000 and was named one of history’s 10 greatest CEOs by Fortune magazine in 2003. But it was for his handling of the Tylenol tragedy back in 1982 that Burke, CEO of Johnson & Johnson from 1976 to 1989, will...

Ford establishes a spec, a QA process, and also performance metrics. I would assume they also perform some internal performance testing themselves. If the supplier is guilty of fraud, we should be seeing court papers filed very soon.

The owners with blown engines already have the drama behind them. Unfortunately, Ford says there are 25,000 of us who still need to be worried.

Me too. But I think the more pertinent question is whether or not they met Ford's spec? And whether or not they passed Ford's internal performance tests before they were loaded into my July 1, 2021 2.7l?

Thankfully, you were not the CEO of Tylenol in 1982.

I'm all in....fewer buttons the better!

Just remember...that's the same thing we said about Webasto initially. There's always More to the story!

The word "competency" has entered the chat :)

lol....sounds like only the mall-crawlers are safe!

WOW....so, any potential remedy might involve not only replacement of defective valves - but a redesigned oil pan as well. No wonder Ford has elected to just stick their head in the sand!

One of the perks of buying a new vehicle is presumed reliability. But Ford's silence creates the feeling that you're driving on eggshells. Speaking for myself, if I knew there was a preemptive parts exchange that would prevent this Carmageddon, I'd likely just pay for it myself.

Ford knows precisely what supplier's components are in each engine...and the date those components entered Ford property...they know the name of every assembly line employee who participated in the engine's production. Further, Ford would contractually require each of their component suppliers...