Wait, so you're saying, Ford really does not want to be competitive with Jeep and 4Runner, so they will just leave money on the table of one model to chase another (Ranger)?
Are you forgetting, in 2020, Ford was projecting Bronco sales of 200,000 plus per year?
Well respected "The Ford Authority" has an interesting article comparing Bronco's market share to Jeep and 4Runner, is Ford in trouble?
Competitive Sales Comparison (USA)
Ford Bronco sales fell 26 percent moving just 24,066 units during Q1 2024, keeping The Blue Oval’s rugged pony in last...
Conversely, be careful about mentioning Toyota's or 4Runner's to some of the Bronco people, they get triggered as well.
It's the story old as time, let's gang up against the other guys, the other brand, the other nation, the other tribe, the other nationality, the other religion, etc, etc, etc.
Yes, it shares the common architecture of the BOF GA-F platform, like the Tacoma, and the same 2.4 engine, if we are to believe the production schedule.
The upcoming Stout mini pickup will be based on the Rav-4 platform, some early info was the new FJ would share it as well but it seems to have...