Look at the March figures for this and last year. Many economists are saying the recovery may take several years based on the unemployment figures (although I hope not)
https://www.goodcarbadcar.net/jeep-wrangler-sales-figures/
This may get me banned :p ... but since the advent of this new virus age, maybe Ford is deciding if a limited appeal vehicle is even in the cards at this time.
Ford marketing is dumb. They have an international captive virtual audience looking at a monitor screen during this pandemic and they don't know how to take advantage of it.
https://www.detroitnews.com/story/business/autos/ford/2020/04/28/amid-covid-19-outbreak-ford-signals-5-billion-loss-second-quarter/3039658001/
Additionally, Farley said the company is moving forward with several long-planned product launches, including the revival of the eagerly anticipated...