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I watch a fair bit of off roading content on YouTube, but I'm really not sure what to suggest, as a lot of people chiming in here seem displeased with a lot of really good* channels. *Really good in my opinion, and have a moderate - large audience. I guess my suggestion would be to just leave...

Are people getting sick of crossovers already?

Good to see aftermarket companies are getting a chance to fit parts to the Bronco.

Good luck with the project! I'm sure you will learn a thing or two.

While a Bronco in any flavour is not necessarily an ideal plow vehicle, it still seems somewhat plausible. This year, I bought a small plow for clearing only my driveway (~300ft) with my Sierra 1500, V8, 4x4 (without the plow prep package, which would include upgraded springs and alternator)...

Motor Buiscuit reports that Consumer Reports reported that an off road SUV does not make a brilliant in town grocerey-getter. I regret reading that article, as it provided no valuable insight at all.

I’m happy to see more licensed Broncos.

I recently got the JLU. I really hope Axial or Traxxas get a licenced Bronco product to market. It would be a shame for only New Bright to get the Bronco.

I rented an 8x20 ft enclosed trailer recently. It weighed just a touch over 3,000 lb empty. I towed it empty, on a windy day with my 1500. It was fine, but I certainly felt it. Later on, my dad towed it loaded, and unloaded with his 2500. As expected, you felt much less (little to none)...

Very nice build, and enjoyable running video.

That's unexpected! I wonder where it was headed to.

It's interesting. It appears more capable than I would have guessed. I'm just not sure who will buy one though. Who is the target customer / demographic for this product?

They likely will, but it might take a while. I was somewhat surprised how slow some of the major truck cap manufacturers were to get going on caps for the Gladiator for example.

Sticky Treps FTW. Basically, the "mud" is wet sand. I'm assuming those are not DOT certified on-road tires, but rather an off road only tire with very sticky tread. Also, the rock in Sand Hollow is very grippy / abrasive. A similar obstacle, with a clay mud at the bottom, and less abrasive...

Non-brand loyal buyers often go where the deals are, and the deals vary based on how close to the beginning / end of a model cycle each truck is. Back in 2019, there was an awkward moment where most of the previous generation GM trucks were sold, and there were no strong discounts on the new...

I've been very happy with my 2018 Sierra, after 50,000km. I bought the GM over the competition, because the value was unbeatable. The Base trim with the Elevation package gave me all the features I needed, packaged in a decent looking appearance. It's relevant that I was eligible for GM...

Some YouTubers recently toured around Bilstein's facility to give you a bit of an idea what modern manufacturing and quality assurance looks like.

I'm not sure yet if that is true. Hitch? Oil cooler? Radiator / fan / air flow? Transmission cooler? Brakes? There may be a few more differences than the rear springs. I get it, if you start thinking logically, it seems like the Bronco should be able to tow more than 3,500 lb. At very...

Honestly, I think I'd rather have that, than a 2020 Gladiator with 48,600 miles.

Lots of good points have been brought up in this thread. My answer would be as follows: 1. Timing & Economics. The well equipped models were not cheap. Even 10 years old, the most well equipped H3 and H3T models with lockers and/or V8s were still very expensive. GM was trying to sell these...