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What are people actually paying for their Bronco right now?

23OBX2.7

Outer Banks
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The only way you can truly "lock it in" is if you get a signed Purchase Agreement (PA) with the VIN clearly printed on the PA.
A signed Sales Order and deposit, sadly, does not guarantee you a vehicle.
All depends on the fine print even with a vin on PA they can still and will screw you LOL.
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Flyer1015

Big Bend
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Just purchased this brand new Bronco:


2026 new color Avalanche Gray, 4 Door, Big Bend, Mid Package, Hardtop, Sound Deafening Headliner. Manual transmission :)

MSRP $47,215
Dealer Discount $4,025
Ford Rebate $750
Vehicle Net $42,440
Dealer Doc Fee $699.50

Plus Tax and DMV
 

Texas_Raptor

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Killer deal for how limited it is and compared to a loaded features regular OBX sitting at 62k OTD
Just need to locate the right dealer. I got a local Houston dealer down to $67,100 OTD a few weeks ago on a new Wimbledon White 60th. What’s funny, I went 5 miles down the road and the next dealership wouldn’t budge from MSRP + tax on theirs.
 

agentdarnell

Badlands
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Clubs
 
Just bought a 2025 badlands sasquatch with lux package, leather, and painted top on Friday. paid 60k.

The same packages in a 2026 was 68k
Ford Bronco What are people actually paying for their Bronco right now? 20260418_103158
Ford Bronco What are people actually paying for their Bronco right now? fe625e8b-b03b-4569-a2ba-0b035513a729
 

adefend

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Just need to locate the right dealer. I got a local Houston dealer down to $67,100 OTD a few weeks ago on a new Wimbledon White 60th. What’s funny, I went 5 miles down the road and the next dealership wouldn’t budge from MSRP + tax on theirs.
Wimbleton White 60th, 2.7 engine, $66K OTD
 

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NCCarguy

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new 24 Wildtrack late in 25 56K MSRP was 69K+/-. It kinda depends on what you're getting. You want the best deal, go with a 25 that's been on the lot for a while, they're out there....and the longer you wait, the better deal you can get.
 

Texas_Raptor

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Wimbleton White 60th, 2.7 engine, $66K OTD
Nice! I asked them to match my Granger Ford build offer which was in the $66k OTD price range. They said $67k because you still need to travel out there to get it. Hence the reason I walked.
 

the poacher

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All depends on the fine print even with a vin on PA they can still and will screw you LOL.
A PA is a binding legal document, unlike a Sales Order, a money deposit or a handshake.

Could they still try to screw you, yes, but legally, they are on the hook to you.
 

23OBX2.7

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A PA is a binding legal document, unlike a Sales Order, a money deposit or a handshake.

Could they still try to screw you, yes, but legally, they are on the hook to you.
In practice what is one to do ....just take the hit get CC charges reversed and move on....
 

23OBX2.7

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IMG_1228.webp
$54k and change. 2025 badlands Sasquatch mid package with blackout appearance package. Sticker was almost $66k. Bought 2 weeks ago.
Great deal and great looking!
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