Local Dealership, Desperate to sell their Stroppe?

[Special Decor]

Yesterday, I drove through a local Dealership. To see what the Bronco inventory was looking like. When I was surprised to see this.

So I inquired about it. The salesman I spoke to said, management decided to have their Stroppe wrapped. I kind of get it. With the Stroppe paint scheme not, appealing to most of today's Bronco buyers. Most not knowing anything about early Bronco history, or due they really care. I still can't believe they did this. And they added the $6.6K cost of the "custom wrap". To an already over priced Stroppe trim. Raising the asking price to over $85K.

Sponsored

 

[Beach_Bum]

The OG Stroppe badge conveyed the notion that it was performance built over stock. Of course, it was distinguished by the recognizable paint scheme.

With the 6G Stroppe, it begs the question, does the livery make the Stroppe or does the performance built features set it apart?

We've seen many of instances where owners have corrected the paint livery. What is to stop an owner from wrapping/painting their Stroppe? Is it no longer a Stroppe?

 

[P52Ranch]

Interesting concept. But adding 6.5k to the already too high price of the 2 door Stroppe doesn't make sense. There are new discounted 2025 2 door Stroppe's available in the 65k range. Not sure that a wrapped Stroppe should be 20k more than that.

 

[Bronco Don]

I think that looks terrible they ruined the whole idea of having a stroppe in the first place

 

[HighVelocity]

Oy veh.

Only a Ferd dealer would think customizing it, making it uglier, and marking it up several grand will help it sell faster.

 

[VirginiaHeritage]

Interesting concept. But adding 6.5k to the already too high price of the 2 door Stroppe doesn't make sense. There are new discounted 2025 2 door Stroppe's available in the 65k range. Not sure that a wrapped Stroppe should be 20k more than that.

You’re missing the fact that the wrap comes with a custom bubble on the rear fender. That’s gotta be worth something…

But seriously, this is some Tier 1 dealer fuckery.

 

[Bugkillah]

Good Lord, that’s some next level stupidity.

 

[2door]

They’re not the first dealer to think of this.
In my opinion, the main issue isn’t even the color scheme – it’s the steep price.

https://www.billbrandtford.com/new/Ford/2025-Ford-Bronco-35586cf8ac183215b22316aa5df84beb.htm

 

[RoLyMa27]

Interesting concept. But adding 6.5k to the already too high price of the 2 door Stroppe doesn't make sense. There are new discounted 2025 2 door Stroppe's available in the 65k range. Not sure that a wrapped Stroppe should be 20k more than that.

Yep, just did an Autotrader search and found 72. 10 on the first page at 64-65k.

 

[BroncoChallenger]

I honestly hate when dealers do this stuff.

I was once looking around for a Super Duty (and ended up in my first Ram PowerWagon), and found one that had everything I wanted, and nothing I didn't, at least from the factory.

But the idiot dealership had put one of those Black Widow lift/appearance packages on it. Sure, it looked good, but it certainly wasn't worth the extra $20k or so that they stuck on top of the sticker price...for a truck that was already the last year's model. I obviously walked, and went by that dealer about six months later, and saw the same truck, still sitting there, discounted as far as they could, still unsold.

I get that dealers do things like this to bring people in...but they will so rarely sell them that it doesn't make it worth it.

 

[Beach_Bum]

Yep, just did an Autotrader search and found 72. 10 on the first page at 64-65k.

At this price point, dealers have to attribute the still lagging sales of the MY'25 Stroppe to the polarizing livery. Itemizing the feature set and a buyer would be in the same price range to build a similar Bronco without the paint/wrap - hypothetically, of course, seeing as there was no option to build a 2-dr 2.7L Lux Badlands with HOSS 3.0.

Buyers today just don't understand the tribute livery. Those that do and wanted one have already bought theirs.

 

[Beach_Bum]

I honestly hate when dealers do this stuff.

I was once looking around for a Super Duty (and ended up in my first Ram PowerWagon), and found one that had everything I wanted, and nothing I didn't, at least from the factory.

But the idiot dealership had put one of those Black Widow lift/appearance packages on it. Sure, it looked good, but it certainly wasn't worth the extra $20k or so that they stuck on top of the sticker price...for a truck that was already the last year's model. I obviously walked, and went by that dealer about six months later, and saw the same truck, still sitting there, discounted as far as they could, still unsold.

I get that dealers do things like this to bring people in...but they will so rarely sell them that it doesn't make it worth it.

What would you think if they wrapped the Stroppe and didn't charge for it just in an attempt to hide the livery and move the inventory?

 

[RoLyMa27]

At this price point, dealers have to attribute the still lagging sales of the MY'25 Stroppe to the polarizing livery. Itemizing the feature set and a buyer would be in the same price range to build a similar Bronco without the paint/wrap - hypothetically, of course, seeing as there was no option to build a 2-dr 2.7L Lux Badlands with HOSS 3.0.

Buyers today just don't understand the tribute livery. Those that do and wanted one have already bought theirs.

I think I might send in an offer of 55 and see what happens.

 

[Beach_Bum]

I think I might send in an offer of 55 and see what happens.

It doesn't hurt to try. They might bounce back with a $60K. Dealers make money selling cars not storing them.

Heck, I've given thought to buying one and painting it all alto blue to match the top. I'd then park it side by side with my current and strip my OBX interior into the Stroppe. Get the handles and mirror caps painted and swap my wheels, running boards, grill. Then dump the older Franken-Bronco.

 

[BroncoA512021]

Yesterday, I drove through a local Dealership. To see what the Bronco inventory was looking like. When I was surprised to see this.

So I inquired about it. The salesman I spoke to said, management decided to have their Stroppe wrapped. I kind of get it. With the Stroppe paint scheme not, appealing to most of today's Bronco buyers. Most not knowing anything about early Bronco history, or due they really care. I still can't believe they did this. And they added the $6.6K cost of the "custom wrap". To an already over priced Stroppe trim. Raising the asking price to over $85K.

They should lose their franchise for murdering this bronco.

Sponsored