📊 2022 Bronco Allocations Formula Per Dealer

[Tonka1]

For someone who has been here since last July I’m shocked you’re this clueless. Of course it’s true, when has anything this site posted not been released by Ford later? Come on now.

But my dealer said.....

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[BroncoT]

Reminder to the thread, if Farley hadn’t eliminated the X-Plan this wouldn’t be an issue. This one change panicked customers about price (that was previously set via X-Plan).

Dealers didn’t respond, maybe didn’t know how to respond. Orders were shifted like crazy, as was mine. Now Ford is bending over backward to make that right for all these dealers who did a shit job of managing their customers and thus saw orders flee to smaller, more responsive dealers.

 

[Tonka1]

All I can say is that If my MY 2021 order gets pushed to 2023 due to dealership allocation, then I'm out.

Same. I will likely get forced into purchasing a different vehicle as my current one is getting up there in mileage.

 

[Bronc-O]

It is interesting to note how the Toyota dealers in my area have taken note of what is happening with the Ford dealers. They have a new banner on their home page which states.
REFUSE TO PAY OVER MSRP! | YOU WILL NEVER PAY MORE THAN MSRP AT JAFFARIAN TOYOTA.

New 2021 Toyota & Used Toyota Dealership in Haverhill MA | Near Andover MA, Methuen MA, Lawrence MA & Salem NH (jaffarian-toyota.com)

I will remember this.

With a little research, you can find Ford dealers offering the same. Mine for example sells at MSRP on all vehicles.

 

[Wanted33]

I've tried to explain this before, but it seems to fall on deaf ears around here.

Allocation does not equal build sequence.

Production has to be divvied out. Shouldn't the dealers who sell more cars (and by extension, usually have more reservations) get more of the overall production? There will be some outliers (like Granger) who sell less cars, but have large reservation numbers. I believe this to be a small number of dealers. Product distribution is not easy when you have 3300+ dealers across the country. I'm sure that this allocation formula is a balancing act to make sure that there aren't shipping bottlenecks or large swaths of customers waiting, and so the flow out of the factory is as fast as possible.

Nothing has changed. Ford is still going to build roughly in order of reservation. As I've said from the very beginning, commodity constraints will have the biggest effect on production sequence!

*EDIT:
I've said it before and I will say it again. I applaud Ford for using a reservation system. While it was ambitious, it largely curbed dealer markups to this point. Many people on here are getting caught up in the distribution, but this system is far better than the alternative.

From your mouth to the Ford Gods ears Sean. I've bought nothing but Fords for my daily drivers since 1986 (10 to be exact. The Bronco would be 11). I know that means nothing to Ford, but it does to me. And I'm tellin' ya, I'm not the happiest camper right now. So, I hope you are right my friend.

 

[Gloff]

Says the guy working at a California dealership who likely sells WAY more cars than all the dealerships in my low population state. This is not an even distribution to the 3300 dealerships, but based on sales over the past three years + allocations and +Bronco Sport sales. ALL three of those allocation metrics have to do with volume of the dealership. Small dealerships that had WAY more reservations than allocations AND did NOT receive their 2021 deliveries will not have a chance to compete for the allocations with a high volume dealership that did receive MORE cars based on sales volume separate from the Bronco brand line. We cannot change dealerships now that we have placed our 2021 orders and keep our reservation time stamp/price protection.

To put it more blunt - you know the numbers, but do not share them - OR - you do not know the numbers, and are making it up as you go. Which is it?

I have a July 15 reservation, but see many posts of people who received their vehicle from reservations WAY after mine. I'm just one of thousands like this and keep getting REALLY frustrated at Ford for doing ANYTHING but building to the reservation sequence. Dealers have twisted Ford into this situation where reservation matter less and less. This point I doubt Ford will ever go to the build-to-order system because the dealers will find a way to ruin the experience for everyone.

Allocations never related to build sequence. You are conflating the reservations with allocations. We are frustrated at the allocation model Ford is using to squeeze out smaller dealerships from getting Broncos. Somethin I don't think you have as much of a problem with in your area.

We're not that big of a dealer by volume, actually. The 3 year will hurt us, but we feel we'll make it up with our big reservation push (thanks to B6G in large part).

I didn't say it was even distribution, and it's not intended to be. Smaller dealers don't usually have the volume, and as I alluded to, would likely have less reservations. As I stated, there are certainly going to be outliers in small towns that have large reservation numbers, but that is the exception, not the rule. FWIW, we had 152 allocated and 700+ reservations. The reservation number is higher than allocations at every dealership, that's a function of the demand on the vehicle, not Ford's distribution system.

Your reservation is a piece of the puzzle, an edge piece, surely, but not the whole picture. Without knowing everything about your dealer's allocation, your build, builds like yours, location, and all the other factors. I have soft tops that were ordered in April 2021 get built, because Ford nearly ran out of soft top orders (and they were basic builds, as Ford told us the commodities that would make it buildable).

"I'm just one of thousands like this and keep getting REALLY frustrated at Ford for doing ANYTHING but building to the reservation sequence. Dealers have twisted Ford into this situation where reservation matter less and less."

I explained this already, and was the point of the first post I made. Building strictly in order of reservation timestamp is extremely inefficient. It has nothing to do with the dealers themselves, it has everything to do with commodities and location. You might have back to back builds on different sides of the country, one of those builds would have to wait until it can go on a train to a distribution port near the final destination. There is way more nuance to vehicle production and delivery than you're making it out to be, which is why the allocation is formulated the way it is.

 

[Tonka1]

Someone please lay out an allocation system that best balances all reservations (at big and small dealerships), supply constraints, and makes logistical sense.

There aren't enough vehicles for everyone that wants them, there are going to be people that don't get them when they want them end of story. So many are complaining about how they need to allocate in a better way, but there is literally no solutions thrown out.

I'm an early reservation at a small dealership and would love to get my BD, Sasquatch, Hardtop, 2.7 as soon as possible, but I am also aware that there are a ton of other customers also waiting for the same thing and some will get it before me.

All customers are customers whether they buy from a big or small dealership.

How many people stated that they build them in the order of the reservation?

 

[Rahkmalla]

I get being unhappy, but I also haven't seen a single post of someone laying out a better formula that actually makes business sense. Reservations are still going to be held up by constraints so as they crank out soft tops and easy to make vehicles they have to go somewhere and sending them to dealers that reach a lot of customers makes sense.

You haven't seen a better formula?

Fill 100% of reservations before you start cranking out other orders. What could be simpler than that?

 

[Pl8to]

How many people stated that they build them in the order of the reservation?

I think that is where the "makes logistical sense" comes in. If they built broncos by reservations their output would be extremely small. Saying "build in order of reservation" is not in anyway an actual plan. That's like me saying "Why doesn't Ford just build them all faster and give us our Bronco's right now".

The excess broncos that are going to be built while waiting for resources have to get allocated somewhere so there has to be a plan for those as well.

 

[Pl8to]

You haven't seen a better formula?

Fill 100% of reservations before you start cranking out other orders. What could be simpler than that?

My response to Tonka answers this.

 

[Bronc-O]

But my dealer said.....

This thread has replaced that with "but Ford said". Many people don't seem to understand how much has changed and that Ford needs to do what works today and not what applied 6 months ago.

 

[BlueBronco]

Someone please lay out an allocation system that best balances all reservations (at big and small dealerships), supply constraints, and makes logistical sense.

A fair model doesn't exist as someone will always benefit at the expense of someone else as demand is greater than production capacity. However, the system I would advocate for would be one that guarantees all remaining 2020 reservations are built in MY22. This could be accomplished by holding back a number from the estimated production total. For example, if Ford thinks it can build 100,000 units in 2022, then hold back 10k. Use the newly posted allocation formula to distribute 90k Broncos and the 10k is allocated as needed to dealerships to clear their 2020 reservation backlog. The dealerships that offered deals (Granger, Stephens, BU, Chapman, Mullinax et al) and have an above average 2020 reservation backlog probably only account for 2000 "extra" reservations once you back out scheduled MY21 units. And if Mega-dealership needs to be appeased then redo the MY23 allocation formula to be based of historical sales and leave Bronco reservations out of the calculation. @Ford Motor Company DM me and I will let you know where to mail the consulting check.

 

[Gloff]

I think you would agree that Ford has repeatedly changed the rules of the game in the last 14 months. None of those changes has hurt large dealers, but many of the those changes have hurt small dealers and early reservation holders.

You'd have to give me some specific examples.

 

[Rahkmalla]

My response to Tonka answers this.

No it does not. I said build reservations before non reservations. I understand you can't build them in 100% order. But please explain to me why I made a reservation at all if some big market ADM dealer is going to get my exact car as a stock order before mine ever shows up to the discount dealer I chose?

 

[Gloff]

From your mouth to the Ford Gods ears Sean. I've bought nothing but Fords for my daily drivers since 1986 (10 to be exact. The Bronco would be 11). I know that means nothing to Ford, but it does to me. And I'm tellin' ya, I'm not the happiest camper right now. So, I hope you are right my friend.

I right there with you, mine is a dirt mountain build that is now part of the airbag recall. My fiancee is rolling around in a 16 year old BMW X3 I bought as a placeholder until the Bronco after I sold my Ranger. I bought that car in June, it was only supposed to be a couple of months.

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