📊 2022 Bronco Allocations Formula Per Dealer

[hemiblas]

Saying this is different than how Ford has ever allocated completely disregards the fact that Ford CHOSE to use a reservation system, which is also different than how they've ever done things.

Well according to the reservation system, that's a lie. If they sold more Broncos they would have more reservations. They wouldn't need BSport and regular model sales to boost their allocations so they could compete with dealers who are trying to grow.

If the dealership model is really supposed to be free market, explain why all the large dealers are complaining about the "firesale" guys? They saw an opportunity to grow, and took it, and now the big boys are unhappy someone ate their lunch so they pressured Ford to completely go back on the promises they made to their customers. Everything you've said is frankly BS in my opinion. The large dealers should be working to stay large, not getting fat and lazy at the top with their influence.

Great point. The big dealers had a chance to work with their customers. Many people, including me, gave the local dealers a chance before going with a dealer that provided a discount. We even went to the extreme of trying to get a group discount for multiple orders and that failed as well. Lets not forget that Ford also decided not to allow the x-plan at a certain point.

Sponsored

 

[Bronco23]

How about this allocation. Fill all existing reservations before the end of '22

I'm not waiting until 2023 or 2024 for a Vehicle I ordered in 2021. My dealer has 300 Orders, and got an Allocation of 50 for 2021. I dont even know what that means on how long to fill all those orders.

 

[mpeugeot]

I will wait as long as necessary for a dealer who will treat me right. Thanks Granger!!!!

 

[Big Boss]

Don't feel sorry for us. I'm not up at 1:30 a.m. worried about us and how we make it. At no recent time in history have we been able to sell vehicles at MSRP and make such good margins. Dealers and salespeople are in good shape if they are competent.

My worry is the obligation to consumers and in this case, they are being done a disservice.

This type of honesty is why I went with granger, whole experience has been first class through everything so far.

This is why I am traveling over 1400 miles to buy a vehicle at Granger.....@Zach@Granger, thank you.

Agreed 1000% I'm traveling 700 miles round trip. When it's time to replace the wife's explorer, granger will be earning our business again.

 

[Tdifonzo]

This is all crazy to me. How are early MY21 reservations still not getting priority? Especially those wanting a 2 door after being forgotten all year? Make it make sense.

 

[VegasJason]

Here’s a better formula = 100% of all reservations prior to 3/19/21.

100

 

[vrtical]

Great point. The big dealers had a chance to work with their customers. Many people, including me, gave the local dealers a chance before going with a dealer that provided a discount. We even went to the extreme of trying to get a group discount for multiple orders and that failed as well. Lets not forget that Ford also decided not to allow the x-plan at a certain point.

^^^ This, I punted my current dealer who I do business with, its unbelievable the mine set a larger dealer has. I even tried to get them to xplan discount off MSRP which was only about $800 freaking dollars, flat out said no. They lost the sale and continued customer over $800 when I was moving towards already spending over 100k with them. Later on I told them I did a better deal and the GM couldn't believe a "dumb" dealer would do that kind of deal. I moved to another large volume dealer, but this allocation crap is gonna see a lot more dropped orders. Guess its no big deal when you create an inflated market and new orders just keep coming in.

 

[jonwithanelcamino]

If I’m pushed to end of ‘22 or ‘23 as a day 2 reservation.
I’ll gladly buy another brand from @Zach@Granger or @DealerInsider for a good deal and for who they’ve been to me and this group.

happy to keep my business with those that earn it

 

[CobraKaiSG]

it's not a real reservation system if it's still all about dealer allocations

 

[flip]

It may be buried in here somewhere, at the rate that posts get added, it's about impossible to read through everything.

What are these percentages of? The dealers score? Then how does it apply to actual allocations? Do they come up with a score then apply that to actual orders in hand?

Percentages are great, but what are they of? Hey next year, you're going to get 67% - but of what?

Probably not going to be a huge swing for most dealers but since we'll have a full year of production, however many that ends up being, you could maybe assume a good guess is double your '21 allocation. Practically none of this matters because it's all dependent on Ford's ability to build them. Ford will give us our numbers at some point like they did for '21. Remember, they predicted their ability to build 60K last year and will end up with ????

Looking at the new formula one could assume small dealers with large orders may lose some allocation, large dealers might gain some. I don't see the average now of 30% going up or down more than 20%. They still have to dig through all the '21 carryovers, commodities allowing, before they truly start building new orders. After the original group are done, the time stamp thing needs to go away and they build retails as commodities allow otherwise we'll be stuck in the same loop for eternity.

 

[Herbie]

300 orders 50 allocations, sounds like about 6 years.

 

[vrtical]

it's not a real reservation system if it's still all about dealer allocations

more like a ponzi scheme by the dealer network.

 

[jonwithanelcamino]

300 orders 50 allocations, sounds like about 6 years.

Yeah if that holds 2900 small dealers are screwed by the 25% large ford dealers.

no wait they aren’t screwed. Consumers are. Can you imagine all the new to ford buyers getting hosed. They’ll remember that.

 

[CobraKaiSG]

I guess those of us without vin's have to ask ourselves if this means that this could go into 2023 with ford not completing the initial orders from 2021 even in the second year- for me sadly i can't wait that long and i think a lot of us will sadly be forced to jump ship after all this invested time- oh well

 

[balucipher]

It does seem like Ford is fucking over people who put in Day 1 reservations at their local dealer. Those orders should be somehow prioritized more than dealer allocations. Mega dealers in big cities getting more allocation because they sold a lot of Ecosports and Escapes is a disservice to people who have been waiting with reservations so long.

It's tough for Ford to make a decision that's correct because they have contracts and agreements with their big volume dealers that bring them solid earnings each quarter, but there has to be some sort of recognition of the reservation holders or they're going to lose both Bronco business and future business from these customers. I think Ford is underestimating how preferable the Tesla model of order a car and get it with no four square bullshit model is, and with the advent of EVs and startups coming to market surprisingly successfully (Tesla, Rivian, Lucid to start) they're going to need to change from catering to their big dealers to taking a more consumer oriented approach.

Sponsored