📊 2022 Bronco Allocations Formula Per Dealer

[Sighlense]

Not reading through 12 pages of complaints, but I haven't gotten official word of this from Ford yet, at this weeks meeting they said details would come next week, but I believe this formula to be correct.

This is also what we were told last fall, when Bronco Sport wasn't thought to be the seller it turned out to be they told us that selling Bronco Sports would get you Broncos in 22, so now that looks to be true. Using 21 allocation will also get those that got more than their share for 21 extra units. Those complaining that only the mega dealers are gaining by this have never seen a regular new launch where the sales volume is the only thing used. Small/midsize dealers are coming out better than normal on Bronco, and those extra allocations are coming at the expense of the bigger dealers.

Yes bigger dealers are getting more, but they sell more so thats the way it should be, yes I understand that many think its not fair since they might not get theirs quickly due to allocation, yet if they spread it even more to small/mid dealer, then orders at big dealer would be in slowed down. There has to be some sort of formula to make it fair. This isn't perfect, but its 100x better than what I've been through in the past (we got majorly screwed on Ranger), yes those few dealers that did fire sales on Bronco might have issues, but I'd bet the rest of the dealer body will get customers with same reservation times their orders in similar times big or small dealer.

Probably the biggest negative for the consumer is that since no extra allocations for reservations/orders (right now, Ford has been allocating extra for retails on most other lines so maybe for 23 if Bronco catches up it'll go this route as well), I look for more ADM pricing even on orders instead of just on the lot.

Your words ring hollow to those with early reservations, whom still may not see their order until mid to late 2022 (if they’re lucky). Not to mention they’ll more than likely get jacked on the so called “price protection”. Epic Fail...

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[Ramble_Offroad]

I need to KNOW if my Bronco will be built in the first quarter of 22 or not. If Ford & Granger can’t tell me this I’m not sure I can do this anymore. I can’t miss another summer, my kids will be grown and gone before I blink three times. Already missed one summer not going to miss another.

 

[Gamecock]

Not reading through 12 pages of complaints, but I haven't gotten official word of this from Ford yet, at this weeks meeting they said details would come next week, but I believe this formula to be correct.

This is also what we were told last fall, when Bronco Sport wasn't thought to be the seller it turned out to be they told us that selling Bronco Sports would get you Broncos in 22, so now that looks to be true. Using 21 allocation will also get those that got more than their share for 21 extra units. Those complaining that only the mega dealers are gaining by this have never seen a regular new launch where the sales volume is the only thing used. Small/midsize dealers are coming out better than normal on Bronco, and those extra allocations are coming at the expense of the bigger dealers.

Yes bigger dealers are getting more, but they sell more so thats the way it should be, yes I understand that many think its not fair since they might not get theirs quickly due to allocation, yet if they spread it even more to small/mid dealer, then orders at big dealer would be in slowed down. There has to be some sort of formula to make it fair. This isn't perfect, but its 100x better than what I've been through in the past (we got majorly screwed on Ranger), yes those few dealers that did fire sales on Bronco might have issues, but I'd bet the rest of the dealer body will get customers with same reservation times their orders in similar times big or small dealer.

Probably the biggest negative for the consumer is that since no extra allocations for reservations/orders (right now, Ford has been allocating extra for retails on most other lines so maybe for 23 if Bronco catches up it'll go this route as well), I look for more ADM pricing even on orders instead of just on the lot.

Your perspective is always solid, but the problem here is that Ford set up this reservation scheme, with the optics that it was consumer driven, and that you were getting a place in line. Then they felt a little push back, and cowered like little children and abandoned their plans. Spineless. Now....the number of people that a dealer has in "the line" that Ford established, has absolutely 0% bearing on how Broncos are allocated. None. So....like I said above...big dealers will fill all of their reservation holder's orders and get hundreds of stock units, while smaller dealers will have their people who reserved in 2020 sitting there empty handed for all of 2022. Ford set up the reservation system and marketed it as a way to get a spot in the line for the consumer, and to back off of that completely is reprehensible to that consumer.

Just fill the reservations in timestamp order as they can controlling for commodities, and then allocate for stock units like they had planned originally, and they would have been fine.

 

[Brianstrange]

In a free market, Ford would have already terminated many of these smaller dealerships. It’s not secret they have way too many.

In a free market, a dealer gets to grow without hinderance. Just because a dealer is small doesn't mean they're not able to, or can not grow.

 

[jernst8854]

I would check to see if they have not made an error at the dealership level. It does not jive for any dealer to not have received at least one allocation build by this time. There is more to this story, IMO.

Something is not right there. You need to check that out. I was first at a small dealership who had no clue left all orders a 99 priority. And would not listen to a mere human. So I changed dealership. He still hasn't received any broncos other than mannequins.

 

[bdub2you]

They are a fleet dealership that only sells work trucks.

They have 0 vehicles to sell to buyers just off the street.

All non-work vehicles are all custom orders. Maybe someone made a special order for a Sport -but it seems unlikely.

Re: Algorithm
So you are saying, if the dealership sold 200 ford's (work trucks) their allotment would be:
201 (Ford trucks and that 1 Bronco)
6 Bronco 2021 Allotment
0 Sports

2022 Allotment 207 Broncos?

No, once again that is what you were trying to say, and I was telling you that's wrong. The percentages given are weighting factors that are used to create a score for a dealership which is then used to determine the percentage of Ford's predicted production that will be allocated to that dealership. All this information tells us is that the dealership's last three total sales will be the largest factor, and then 2021 allocation and bronco sport sales will be equally weighted.

You cannot use this information to know what your dealership's actual allocation will be because it's dependent on Ford's predicted production and the scores of all the other dealerships in the country.

 

[Mango&Moose]

What a bunch of clowns.

Hopefully this truck is better than the people running the company.

How difficult is it to go down the line? And this is from a guy with an October rez.

 

[hemiblas]

Ford needs to build the orders in the order they were received. That is the only fair thing to do. If I see a retail order at a dealer before I get my Bronco that wasnt a reservation I will be looking at a Jeep!!!!!

 

[okbob]

So does this mean my dealers first reservation, which is mine, will be pushed back to the end of the line because he is a small town, low volume dealer. Which would mean I might not see my 21 Bronco until 23 ????

Last time I checked he has not received even one of his allocations for 21 orders.

Yeah, same here, mine received none of their 18 as of yet, and some are FE lol.

 

[balucipher]

Ford needs to build the orders in the order they were received. That is the only fair thing to do. If I see a retail order at a dealer before I get my Bronco that wasnt a reservation I will be looking at a Jeep!!!!!

lots of people who reserved this year got VINs last week

 

[Hopeless Diamond]

It may be buried in here somewhere, at the rate that posts get added, it's about impossible to read through everything.

What are these percentages of? The dealers score? Then how does it apply to actual allocations? Do they come up with a score then apply that to actual orders in hand?

Percentages are great, but what are they of? Hey next year, you're going to get 67% - but of what?

• 50% Overall Ford sales history for past 3 years
• 25% 2021 Bronco allocations
• 25% Bronco Sport % sales last year

 

[FLSTFI Dave]

Not reading through 12 pages of complaints, but I haven't gotten official word of this from Ford yet, at this weeks meeting they said details would come next week, but I believe this formula to be correct.

This is also what we were told last fall, when Bronco Sport wasn't thought to be the seller it turned out to be they told us that selling Bronco Sports would get you Broncos in 22, so now that looks to be true. Using 21 allocation will also get those that got more than their share for 21 extra units. Those complaining that only the mega dealers are gaining by this have never seen a regular new launch where the sales volume is the only thing used. Small/midsize dealers are coming out better than normal on Bronco, and those extra allocations are coming at the expense of the bigger dealers.

Yes bigger dealers are getting more, but they sell more so thats the way it should be, yes I understand that many think its not fair since they might not get theirs quickly due to allocation, yet if they spread it even more to small/mid dealer, then orders at big dealer would be in slowed down. There has to be some sort of formula to make it fair. This isn't perfect, but its 100x better than what I've been through in the past (we got majorly screwed on Ranger), yes those few dealers that did fire sales on Bronco might have issues, but I'd bet the rest of the dealer body will get customers with same reservation times their orders in similar times big or small dealer.

Probably the biggest negative for the consumer is that since no extra allocations for reservations/orders (right now, Ford has been allocating extra for retails on most other lines so maybe for 23 if Bronco catches up it'll go this route as well), I look for more ADM pricing even on orders instead of just on the lot.

Ford has screwed this up beyond belief. I fully understand how allocations work, woks the same with Corvettes and Harleys and so on. Volume dealers get more.

Ford screwed up as they told us reservation holders would get their 2021 Bronco before there were Broncos for sale on the Lot. Ford did not tell us we must select one of their extremely high volume dealers for us to get it.

Understand they had issues with the Hard top passing my 2 door to 2022. Not happy but can live with that. But the new allocation formula means even longer to get my Bronco. Will I even get it in 2022?

As I understand it have to stay with current dealer for the guarantied price protection, will that carry to 2023? At this point, if mine becomes a 2023, I'll be driving something other than a FORD. Truck I just sold was my first ford, and it had the rear end fail at 60,100 miles. Bronco was Fords chance at keeping me as a repeat customer.

I'm not sure Ford could have screwed this up more if they tried. They never should have said reservation holders would get theirs first. Biggest lie ever

 

[Mustard]

Here's a formula for Ford.....

My Bronco Enthusiasm = 100%*((my dealer allocation + 1) - (my number in line at my dealer))/(my dealer allocation)

 

[hemiblas]

lots of people who reserved this year got VINs last week

If it is due to materials constraints, I am fine with that, but if large dealers start getting 2 door Broncos before a person with a reservation gets an order, then that is just wrong.

 

[Rahkmalla]

Those complaining that only the mega dealers are gaining by this have never seen a regular new launch where the sales volume is the only thing used.

Saying this is different than how Ford has ever allocated completely disregards the fact that Ford CHOSE to use a reservation system, which is also different than how they've ever done things.

Yes bigger dealers are getting more, but they sell more so thats the way it should be

Well according to the reservation system, that's a lie. If they sold more Broncos they would have more reservations. They wouldn't need BSport and regular model sales to boost their allocations so they could compete with dealers who are trying to grow.

If the dealership model is really supposed to be free market, explain why all the large dealers are complaining about the "firesale" guys? They saw an opportunity to grow, and took it, and now the big boys are unhappy someone ate their lunch so they pressured Ford to completely go back on the promises they made to their customers. Everything you've said is frankly BS in my opinion. The large dealers should be working to stay large, not getting fat and lazy at the top because of their influence.

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