Dealership Changing MSRP Deal

[Lord Bronco]

Also, I have a window sticker.

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[gshorn]

so i have communications where the dealer sent me the order price muliple times but their charge was never discussed, looked at the list of verified dealers on 6g and my dealer was listed as not adding ADM for bronco, although i know for a fact they have done it with Raptors. I would think the dealer needed to tell me they were going to add a charge to my order.

 

[Bullitt]

I, along with my dealer, signed a Buyer’s Order when I converted my reservation to an order.

Invoice pricing and accessories at cost.

 

[subshooter]

Be nice if you could publicly ridicule these sort of practices... but you’d likely be sued if you did.

BS. The OP should out the dealer.

 

[Heffe66413]

In a strange situation like this, you as the customer have nothing to hold over the dealership; none of us do. They have us by the short n curlys.

$1000 under invoice is something I've read, but not sure I believe. More like for $1000 OVER invoice, which is about $2500 under MSRP.

This isn't a luxury car. There is no "super" profit built into the price of manufacturing as some think. A Benz has a crazy mark up, yes, but R&D is a heavier investment as well.

This is a Ford. Yes, there is profit, but not a lot. $1000 "under" invoice would likely be losing money for the dealership, so they have absolutely no incentive to do that. Particularly wouldn't do it for the Bronco. It would be more profitable for them to do something to make you walk so they can then sell your Bronco. This will happen; a lot, so be careful and again, don't be greedy.

I got $1000 under invoice - in writing and the dealer has never suggested that it would. Us ge even I the slightest.

 

[dcg2]

$1000 under invoice is something I've read, but not sure I believe. More like for $1000 OVER invoice, which is about $2500 under MSRP.

$1000 "under" invoice would likely be losing money for the dealership...

So you're calling Granger and Stephens Auto Center (both of which have already delivered cars and kept to their deal) liars?

And you seem really bad at basic math. $1000 under invoice + incentives > dealer cost.

 

[ZackDanger]

why was I under the impression that Ford told the dealers they needed to honor the MSRP and no price gauging.

Not sure.

To the contrary Ford has come out and stated that because dealers are ultimately in charge of what the sell for, customers should be negotiating and agreeing on a price before submitting their order.

This was during the reservation period when people could change dealers…. Which was important because without a customer’s reservation the dealer didn’t get allocation… which means if a dealership wanted a bronco to sell, they had to court the buyer. If the customer went to another dealer, the bronco followed them, and the dealer lost out on any sale altogether.

 

[MadMan4BamaNATL]

So you're calling Granger and Stephens Auto Center (both of which have already delivered cars and kept to their deal) liars?

And you seem really bad at basic math. $1000 under invoice + incentives > dealer cost.

Yep, I can't count for nothing. Even calculators are so complex for me.

Thank goodness for your big brain here to help educate us all. So thankful you're such a blessing!

 

[Mjtermini]

Recently I was informed by my dealer that they were changing a policy to charge “market value” rather than MSRP. I specifically went with this dealer because they originally promised they wouldn’t up charge the bronco and would only charge MSRP. Of course they made this change and informed order holders after the deadline to change dealers. Anyone else being faced with this issue? Several legal issues come to mind with this tactic not to mention consumer protection issues.

Thought Ford indicated in their communications that all order holders are price protected

 

[dcg2]

Yep, I can't count for nothing. Even calculators are so complex for me.

Thank goodness for your big brain here to help educate us all. So thankful you're such a blessing!

It's good to know your limitations. Kudos.

 

[swooshdave]

Thought Ford indicated in their communications that all order holders are price protected

Only what Ford will charge. You’re not buying from Ford.

 

[gshorn]

so im seeing where ford dealers have been told they cant add ADM to reservation holders in articles and threads on this forum. I think the dealer should tell you at the time the reservation is converted if they planned to add an ADM.

 

[Mjtermini]

Only what Ford will charge. You’re not buying from Ford.

Guess we will see. All I can say is bait and switch always ends up bad for a dealer, and for Ford. Good luck everyone!

 

[AshleyG]

YOU brought business to the dealership in a time when cars are hard to get! I was all over my dealer to agree in writing, i'm in SoCal where the ADM's are insane

 

[RealStepcs]

No one is going to win a lawsuit against a dealership that decides not to honor a previous agreement — written or otherwise — regarding price. You’re not going to get an injunction stopping them from selling the car to someone else, a court is not going to force a sale, and you’re not going to be able to prove any damages resulting from the fact that you couldn’t get the exact Bronco you wanted at the moment you wanted it. If you’re not a lawyer, you don’t know how to even start trying to fight this battle in court on you own, and if you are a lawyer, you know it would be a waste of time and money to bother trying.

I did not say you would win. But I think you might. Anyhow, the American court system is inundated with "Pests" you start suing people, who cannot afford to lawyer up like sales guys and sales managers, you get their attention and they decide "Lets just honor this build sheet with a price" Its my opinion, the build sheet is an agreement and one lawyer may agree, another may disagree. That my friend is the legal industry. The two lawyers make a few thousand each and the judge decides. Buyer either gets the Bronco, damages or nothing. Is all that crap worth it to dealer? Buyer?

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