Detrimental reliance is Promissory Estoppel's legs...Detrimental reliance has entered the chat and begins a scuffle with promissory estoppel.
As an attorney, this is a potentially actionable case but as Lord Bronco said, for the amount of markup it may not be worth it and the bad advertisement game would work better. However, some states have both unfair and deceptive trade practices acts, which usually bring with them attorney's fees if you win, and you may get an attorney to take the case. Again, we are all so damned busy right now in most parts of the country, its hard to say.
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