66.75% final order conversion rate for 2021 Bronco

[Used2jeep]

Not exactly..... Ford announced in will be launching the Bronco in the Middle East this summer. It didn't exactly say what was meant by 'launch'.
Wonder if Ford will use a reservation system.

https://fordauthority.com/2021/03/ford-bronco-launches-in-the-middle-east-this-summer/

Ford might be getting contacts from the Ministry of Defense?

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[Used2jeep]

I wonder how many people, like me, simply held onto their Reservation and are going to convert after the 2022 B&P is up so we are able to convert our reservations to MY22 orders. I’m guessing my question will generate a lot of false innuendo, but no one who wanted a 22MY had to convert their reservation.

That "need to convert for a MY22" was never globally verified. Different dealers had different answers. This is not conjecture, I have personal proof.

 

[Bronc-O]

Then I guess I missed something.

No MY21 production will go to dealer stock units... only retail orders. (Are you looking for the citations for where Ford said this?) It’s a caution from Ford to the public that if they want to purchase one in MY21, they should not expect any dealer stock units.

That does *not* mean there won’t be units that are sitting on lots to go to the highest bidder. Units either declined by the reservation holder at delivery, reserved by dealer employees, or straight up stolen from the original holder.

But because they were acquired through these channels, supply will be way limited and prices will reflect that.

I think some are confusing dealer stock with units that were declined. Ford intended the declined units to go to specific customers, but ended up being dealer stock either by customers backing out or the dealer gaming the system. There will by plenty of both.

 

[Bronc-O]

Ford won't even make dealerships give people back their deposits after the dealership converted their reservation without their consent.

I don't think Ford can make them. A dealer is an independent operation with laws that protect them.

 

[BlueBronco]

I wonder how many people, like me, simply held onto their Reservation and are going to convert after the 2022 B&P is up so we are able to convert our reservations to MY22 orders. I’m guessing my question will generate a lot of false innuendo, but no one who wanted a 22MY had to convert their reservation.

No one wanting a MY22 had to convert but most did as doing so upped the dealerships conversion ratio and increased their chances at getting additional locations. Late in the process, Ford started encouraging dealers to have their MY22 customers convert their reservations as well. I assume Ford did so in an effort to increase the total conversion rate so they could impress the shareholders.

 

[Southern Girl]

Well most of the speculation on this thread is just that speculation. Hard top shortages, chip shortages, deadly sins, covid, whatever else someone wants to talk about. Outside of the 1st week reservations there might be a. Long wait for a lot of people who placed orders... yep not based on “factual” information but with ford we should expect long build times, why because it’s the times we are a livin’...

I mean, someone is talking about a person with an early res not getting a Bronco until around December 2022 (about 18 months) which seems incorrect.

If they choose several of the deadly sins would be one reason. Another is your dealer allocation. I have an early res, but also many of the sins and also a little outside my dealers expected allocation. I'd like August delivery, but really not expecting it to happen.

It could come in 2022, but I seriously doubt it would be 12 -18 months for a first week res to take delivery.

 

[Frankie]

I don't think Ford can make them. A dealer is an independent operation with laws that protect them.

Sure, but that's just another condemnation of both the reservation system Ford created and also the manufacturer/dealership model.

Ford created a system that told the customer they could get a refund any time before THEY converted that reservation to an order, and that system also allowed dealerships to convert reservations to orders without the customers consent, allowing the dealer to keep the deposit and sell the "reservation" to someone else, with an ADM.

None of the above is in dispute. That is how the reservation system Ford designed works. Yes, dealerships are independent and have some legal protections but dealerships did not design the reservation system, Ford did, and they deserve any and all heat they get for designing a reservation system that, quite frankly, sucks ass.

 

[BroncoJay]

I mean, someone is talking about a person with an early res not getting a Bronco until around December 2022 (about 18 months) which seems incorrect.


It could come in 2022, but I seriously doubt it would be 12 -18 months for a first week res to take delivery.

That’s the beauty of it or the nonsense of it. No one knows....

 

[Atomicdog]

None of the above is in dispute.

Audio cut to: maniacal laughter

 

[Gloff]

I just hope/wish there was a rule where a dealer had to fill their reservations to actual customers before they started receiving lot units from orders where the customer backed out. It would be pretty frustrating to hear your rig is coming in 2 months just to see your dealership pawning off extras on the lot that they received from customers who backed out.

I'm not saying the dealerships shouldn't get those extra units... Just fulfill your actual reservation list to the customers who stuck in out first please.

The back-out units will likely be a result of the customer backing out after the vehicle is built, and at that point, it's too late, the car is built.

Sure, but that's just another condemnation of both the reservation system Ford created and also the manufacturer/dealership model.

Ford created a system that told the customer they could get a refund any time before THEY converted that reservation to an order, and that system also allowed dealerships to convert reservations to orders without the customers consent, allowing the dealer to keep the deposit and sell the "reservation" to someone else, with an ADM.

None of the above is in dispute. That is how the reservation system Ford designed works. Yes, dealerships are independent and have some legal protections but dealerships did not design the reservation system, Ford did, and they deserve any and all heat they get for designing a reservation system that, quite frankly, sucks ass.

What do you suppose the alternative was? The reservation system stunted markups pretty well. A car with this much demand under the normal allocation system would be 5-10k markup in most hot markets. I know because I see it happen with less popular vehicles that don't sell out 12 months of production before the first one hits the streets.

Ford is not screwing around with dealers that converted without customer consent. If a dealer stole an allocation, it was addressed, see the thread about one dealer doing just that.

No respectable dealer is keeping deposits after a cancellation and then keeping the reservation. The customer's email is linked to the order and can't be changed, so they will get all the updates on any unit ordered under that reservation number. If a customer had their reservation stolen, all they have to do is call Ford Customer Service, and I assure you Ford will be dealing with it.

Many people are happy to dismiss the dealer system, but they forget that it creates inter-brand competition. If the manufacturer owns all the stores, the pricing is concurrent across the board. Which, if that's what you want, just go in and pay MSRP. People think by some sort of magic that the manufacturer (who sets the pricing the dealer pays) will, out of some sort of altruism, discount cars more than the traditional dealer system.

Are their scenarios where high-demand vehicles are marked-up? Most certainly, however, the vast majority of new vehicle transactions occur at less than MSRP. People want to change the entire system so they can save on a hot product, while forgetting that they'll pay more for the average product.

 

[MorgansRun]

The back-out units will likely be a result of the customer backing out after the vehicle is built, and at that point, it's too late, the car is built.




What do you suppose the alternative was? The reservation system stunted markups pretty well. A car with this much demand under the normal allocation system would be 5-10k markup in most hot markets. I know because I see it happen with less popular vehicles that don't sell out 12 months of production before the first one hits the streets.

Ford is not screwing around with dealers that converted without customer consent. If a dealer stole an allocation, it was addressed, see the thread about one dealer doing just that.

No respectable dealer is keeping deposits after a cancellation and then keeping the reservation. The customer's email is linked to the order and can't be changed, so they will get all the updates on any unit ordered under that reservation number. If a customer had their reservation stolen, all they have to do is call Ford Customer Service, and I assure you Ford will be dealing with it.

Many people are happy to dismiss the dealer system, but they forget that it creates inter-brand competition. If the manufacturer owns all the stores, the pricing is concurrent across the board. Which, if that's what you want, just go in and pay MSRP. People think by some sort of magic that the manufacturer (who sets the pricing the dealer pays) will, out of some sort of altruism, discount cars more than the traditional dealer system.

Are their scenarios where high-demand vehicles are marked-up? Most certainly, however, the vast majority of new vehicle transactions occur at less than MSRP. People want to change the entire system so they can save on a hot product, while forgetting that they'll pay more for the average product.

That’s a lot to read. What’s the TL: DR.

 

[Boxer4]

Many people are happy to dismiss the dealer system, but they forget that it creates inter-brand competition. If the manufacturer owns all the stores, the pricing is concurrent across the board. Which, if that's what you want, just go in and pay MSRP. People think by some sort of magic that the manufacturer (who sets the pricing the dealer pays) will, out of some sort of altruism, discount cars more than the traditional dealer system.

Sounds like the Tesla buyers that pay niche product sticker prices.

 

[Gloff]

That’s a lot to read. What’s the TL: DR.

TL: DR: In this case, reservation system is better for the consumer than traditional distribution.

 

[Gloff]

Sounds like the Tesla buyers that pay niche product sticker prices.

Not sure I follow.

 

[JaxGtc]

The May email to the original reservation holder should have an order cancellation link if they do not want (or did not order) the vehicle. Cancelling the order before the build should nullify the dealer getting their hands on it. Simple solution.

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