66.75% final order conversion rate for 2021 Bronco

[KosmicKid]

Q4 Earnings Teleconference (2/4/21)...

https://s23.q4cdn.com/799033206/files/doc_financials/2020/q4/Ford-4Q2020-Earnings-Transcript.pdf

I have seen that, but it goes back to the original number where Ford stated that they were not separating between the two Broncos. Being a Devils advocate here, where the original number was for both and just morphed over time to read for just the Bronco.

The assumption is that Bronco competes with Wrangler. Maybe the answer to your question is to ask "How many Wranglers are sold per year".

According to godcarbadcar.net 228k

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[Low Hammer]

I have seen that, but it goes back to the original number where Ford stated that they were not separating between the two Broncos. Being a Devils advocate here, where the original number was for both and just morphed over time to read for just the Bronco.

According to godcarbadcar.net 228k

I believe that is true internationally. I don't believe Ford is planning to sell the Bronco overseas(yet).

 

[HBTFD]

Does anyone know what the total dealer allocation number for 2021my Broncos? I’m guessing that number is the same (or real close) to the production total.

 

[Fordmanbob]

Exactly. Since the reservation deposit was with the dealer, they could refund the deposit for anyone who declined to order or was a non-contact, convert with the person's name still on the reservation, and then "no match" them when it was delivered. The "no match" was designed to protect them against cancellations, but they are definitely going to game the system. Unfortunately there will be Broncos on lots for sale before reservations are filled, something Ford guaranteed would not happen. Really sad for everyone waiting patiently and trying to follow the rules.
Ford needs to revisit this issue and tighten this up. I see the potential for a lot of abuse.

Talked to my Dealer today about the 66% conversion rate and he said that #was way high. From the stats he got it was closer to 45%. Who knows for sure?????

 

[2Jeeps&PatriotX1]

They probably just wanted to boost their allocation...have then put priority 99 on it and hold it until next year. Probably not a big deal, or any deal. Of course...they could also be trying to snipe it.
If I wanted a 22 I would just have made a later reservation at a dealer offering a great deal for late reservations. Again, no big deal in your case since you are waiting.

Sounds like my situation. What the wife wants is really an option that’ll be offered in MY22, so used the earlier reservation for MY21 4dr BL priority 19 and the later Oct reservation for a MY22 4dr BL priority 99. That way she gets to drive a MY21 in the meantime and decide if she wants anything added/removed besides color & top.

 

[nminus1]

How many of these were dealerships converting orders without the customer's consent?

The only problem I have with dealers converting customer orders without permission is that some Ahole with $$$ might be able to buy a Bronco before I get my second day reservation Bronco.
I get that dealers want to want to make money of course that is their job, but that possibility irks me.

 

[DeltaBravo]

Thats prety darn impressive

 

[Smilinacura]

So I’m not an early reservation. My calculations put me at about the 64th percentile of order timing. 80,000 out of 125,000. Non Sasquatch which I thought was being pushed back along with a certain percentage opting for 2022MY. I’m okay with whatever just like numbers and betting the odds. My dealer says I’m 7 slots away from 2021 allocation and pretty sure he has that amount in people opting for 2022 before me. So I’m on the cusp. The suspense is killing me. Lol just playing the odds. May the crap shoot begin.

 

[Carolina Jim]

It [the penalty] was posted a while back.

Anyone who believes this is delusional. We live in a time when not even the country's laws are vigorously enforced. Believe me...Ford is not about to piss off a dealer over trivial shit like this. Dollars to donuts <10% of all dealers have even read about penalties.

 

[Smilinacura]

Talked to my Dealer today about the 66% conversion rate and he said that #was way high. From the stats he got it was closer to 45%. Who knows for sure?????

My dealer said national average 48-52%

 

[Bronc-O]

Anyone who believes this is delusional. We live in a time when not even the country's laws are vigorously enforced. Believe me...Ford is not about to piss off a dealer over trivial shit like this. Dollars to donuts <10% of all dealers have even read about penalties.

That's sort of cutting off your nose to spite your face. If Ford cuts off the dealer allocation, they stand to lose more than the dealer does in profits.

 

[Razorbak86]

That's sort of cutting off your nose to spite your face. If Ford cuts off the dealer allocation, they stand to lose more than the dealer does in profits.

Not true. Demand > Supply, so the allocation simply goes to another dealer.

 

[GoldenKnight]

I believe that is true internationally. I don't believe Ford is planning to sell the Bronco overseas(yet).

Ford announced last week it'll be available in the middle east this summer.

 

[Fly by Nite]

Ford announced last week it'll be available in the middle east this summer.

Not exactly..... Ford announced in will be launching the Bronco in the Middle East this summer. It didn't exactly say what was meant by 'launch'.
Wonder if Ford will use a reservation system.

https://fordauthority.com/2021/03/ford-bronco-launches-in-the-middle-east-this-summer/

 

[GoldenKnight]

Not exactly..... Ford announced in will be launching the Bronco in the Middle East this summer. It didn't exactly say what was meant by 'launch'.
Wonder if Ford will use a reservation system.

https://fordauthority.com/2021/03/ford-bronco-launches-in-the-middle-east-this-summer/

I may have read to much into the word launch. I guess I equated that to avaliable.

Either way they've definitely got international plans for it.

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