66.75% final order conversion rate for 2021 Bronco

[JaxGtc]

I cancel my two orders and picked up a 17 F-150 Platinum FX4 (for a real good deal). If I am going to pay the big bucks, they need to fix the manual transmission package. I really want the 2.7L with a manual and Sasquatch. Dig would be even better. Right now the FX4 fits my needs. The 10 Speed is OK, but I really want to row my own. Plus, the 17 has a CD and mechanical parking brake.

Congrats on the new to you ride. Curious if you cancelled online or told the dealer.

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[martyb]

Forget that! They'll be ordering Badlands Sasqatch and Wildtrack trims. $5K+ ADM is easier for some rich guy to swallow on a $50-60K vehicle than on a $35K vehicle. Besides, those buyers want all the extras. Maybe the ADM will be even higher.

IIRC Ford is pushing Big Bend builds so they will get them faster with fewer constraints.

 

[NotApplicable]

IIRC Ford is pushing Big Bend builds

What do you mean by this

 

[martyb]

What do you mean by this

relying on my age-addled memory here- I thought the FCTP program was pushing Big Bend packages, so I assume those will get prioritized for build

 

[djp]

Because this site consists of 18K of the 190K reservations. We are the enthusiasts - and plenty of people here have cancelled. I can see the gen-pop losing patience and just grabbing a Taco/4Runner/Wrangler.

Ford is obviously expecting this too from their experience with orders / Mach-E. The 20% didn't just get pulled out of a hat. It was determined that that's a reasonable amount of shrink / ability to detect funny business.

Shrinkage is always about 20%, especially when it rolls around to the winter months and it becomes cold.

 

[Ft. Worth Rob]

Personally, I am at a loss as to why there is such an issue with building and delivery of this vehicle. Yeah I get the virus stuff, but Ford arranged a reservation list for the Bronco, and had a fairly good idea of what demand would be. Even if they went with a 50% purchase rate from the reservations, they had more then enough time to arrange outsourcEd part production. In 1964 ,Ford didn’t have a pre order list for the Mustang. They predicted sales around 100K. They wound up selling, and more importantly producing 400K that year. Two million Mustangs in two years. If they were able to ramp up parts production and acquisition in order to fulfill four times as many predicted units in 1964, I fail to see why they can’t overcome a demand issue in 2021. Especially since they had reservation data the Mustang model didn’t. Yeah it is a rant that can be shot to pieces, but it made me feel a tad better after being advised to expect my Bronco in NOVEMBER. Lol

Not shooting holes but the geek in me would be interested to know how many parts made up a 1965 Mustang versus a 2021, including, from what part of the world the part came, and how many suppliers Ford dealt with/deals with. And whether they were as “just in time” then with stocking parts as businesses are now.

 

[Used2jeep]

Yes. You can now join us in zen calm. #2022

 

[Ft. Worth Rob]

What if the dealer let you get ahead of everyone for some extra dough. Would you do it?

I don't quite get the animosity towards some people getting their Bronco first if their willing to pay for it. There are so many examples of in society of people paying for priority or privilege. Or people just buying something to flip it to the next guy for a profit.

Ford seems to have caused a lot of angst with this reservation system where people have a "place in line". Anytime you ordered cars in the past, they just showed up when they were ready. There was never seeing yourself as ahead of or behind someone.

A lot of the comments on B6G remind me of that George Carlin routine about traffic. The people driving slower than you are morons and the people driving faster than you are assholes.

And how big of an asshole was directly proportional to the distance you were from that person when you discovered it. Carlin was awesome.

 

[North7]

Not shooting holes but the geek in me would be interested to know how many parts made up a 1965 Mustang versus a 2021, including, from what part of the world the part came, and how many suppliers Ford dealt with/deals with. And whether they were as “just in time” then with stocking parts as businesses are now.

Ford did not learn about JIT until 1980 according to....

https://en.m.wikipedia.org/wiki/Jus...0 event was,to seek advances in manufacturing.

 

[KosmicKid]

@XCR440 @Granger Ford or anybody who might be able to clear something up for me:
I thought that originally when the reservation numbers were first released after the reveal it included both Bronco & Bronco Sport, with Ford saying that they weren't separating between the two (Like ford doesn't separate Raptor & F150 sales numbers).
After that it appeared the number made reasonable gains from the original number, but slowly the wording seemed to drop the All Broncos and made it appear that this number was for only the Bronco and the Bronco Sport had a completely different number.

The Bronco is a niche vehicle, so in my mind it's hard to believe that 190K would include only the Bronco, especially when you consider the Bronco Sport has already sold 18K units (as of Feb) since December and of these most were converted reservations (some were dealers vehicles that were sold for one reason or another) which one can extrapolate to about 72K per year if current sales stay steady.

So the question is are we certain that this 190K number is for ONLY the Bronco or could it also include the Bronco Sport reservations? And IF it includes both what would be a reasonable number for the Bronco Sport? 30K? 40K?
Again it's just something that has kinda intrigued me, especially now with the conversion rate being so high.

 

[Razorbak86]

@XCR440 @Granger Ford or anybody who might be able to clear something up for me:
I thought that originally when the reservation numbers were first released after the reveal it included both Bronco & Bronco Sport, with Ford saying that they weren't separating between the two (Like ford doesn't separate Raptor & F150 sales numbers).
After that it appeared the number made reasonable gains from the original number, but slowly the wording seemed to drop the All Broncos and made it appear that this number was for only the Bronco and the Bronco Sport had a completely different number.

The Bronco is a niche vehicle, so in my mind it's hard to believe that 190K would include only the Bronco, especially when you consider the Bronco Sport has already sold 18K units (as of Feb) since December and of these most were converted reservations (some were dealers vehicles that were sold for one reason or another) which one can extrapolate to about 72K per year if current sales stay steady.

So the question is are we certain that this 190K number is for ONLY the Bronco or could it also include the Bronco Sport reservations? And IF it includes both what would be a reasonable number for the Bronco Sport? 30K? 40K?
Again it's just something that has kinda intrigued me, especially now with the conversion rate being so high.

Q4 2020 Earnings Teleconference (2/4/21)...

https://s23.q4cdn.com/799033206/files/doc_financials/2020/q4/Ford-4Q2020-Earnings-Transcript.pdf

 

[Used2jeep]

@XCR440 @Granger Ford or anybody who might be able to clear something up for me:
I thought that originally when the reservation numbers were first released after the reveal it included both Bronco & Bronco Sport, with Ford saying that they weren't separating between the two (Like ford doesn't separate Raptor & F150 sales numbers).
After that it appeared the number made reasonable gains from the original number, but slowly the wording seemed to drop the All Broncos and made it appear that this number was for only the Bronco and the Bronco Sport had a completely different number.

The Bronco is a niche vehicle, so in my mind it's hard to believe that 190K would include only the Bronco, especially when you consider the Bronco Sport has already sold 18K units (as of Feb) since December and of these most were converted reservations (some were dealers vehicles that were sold for one reason or another) which one can extrapolate to about 72K per year if current sales stay steady.

So the question is are we certain that this 190K number is for ONLY the Bronco or could it also include the Bronco Sport reservations? And IF it includes both what would be a reasonable number for the Bronco Sport? 30K? 40K?
Again it's just something that has kinda intrigued me, especially now with the conversion rate being so high.

The assumption is that Bronco competes with Wrangler. Maybe the answer to your question is to ask "How many Wranglers are sold per year".

 

[Low Hammer]

The assumption is that Bronco competes with Wrangler. Maybe the answer to your question is to ask "How many Wranglers are sold per year".

Just shy of 200k last year according to wikipedia
https://en.wikipedia.org/wiki/Jeep_Wrangler#Sales

 

[Used2jeep]

Just shy of 200k last year according to wikipedia
https://en.wikipedia.org/wiki/Jeep_Wrangler#Sales

@KosmicKid
Info for you from @Low Hammer

 

[HBTFD]

Not shooting holes but the geek in me would be interested to know how many parts made up a 1965 Mustang versus a 2021, including, from what part of the world the part came, and how many suppliers Ford dealt with/deals with. And whether they were as “just in time” then with stocking parts as businesses are now.

In 1964 Ford was almost a vertical supply chain in North America. Today ford makes sheet metal, partial parts of engines, transmissions and frames. The rest comes from suppliers, who get components from all over the world. China and Mexico are large tier 2,3 or 4 suppliers. Designs are some level of joint projects depending on the part.

Most major assemblies in all cars are made be a few companies for auto manufacturers. An example - Autoliv, TRW, and whatever keysafety/GST/Takata merge ended up being make most of the airbags in the world.

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