Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

[ronstar]

I suspect that Ford is fine tuning their numbers to maximize profit. Maximum sales don't always yield maximum profits. Anticipated sales volume may require excessive labor and hard costs that makes it more profitable to produce a lower volume for 2021 and 2022.

So in this case, the only way to make more $ is not to produce more vehicles, but rather increase the price of the vehicles being produced.

I went through all of this stuff in business school and as a business owner. Ford probably has 100's of accountants determining the number of Broncos that need to be produced to maximize profit.

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[ELKS1]

That's great! Enjoy that rig. I grew up with one like in my avatar, 1966 1/2 cab Bronco, and my parents loved that thing. They had to get rid of it due to family hardship back in the mid 80's, but every time I look at these my mind wonders to that 66 wondering if I could get it back. Good luck figuring out your path, but enjoy that 77!

I have a aging 06 F150 that is going to need to be replaced and I have always been a fan of the Bronco. I’m on my 3rd 1st gen Bronco and really love the looks of this new one, I just wish Ford would package some of there options a little differently.

 

[Carolina Jim]

Ford probably has 100's of accountants determining the number of Broncos that need to be produced to maximize profit.

You don't need legions of bean counters to count empty bean jars.

If Ford doesn't shift some resources into IT and Communications soon, they're gonna snatch defeat from the jaws of victory.

 

[P52Ranch]

I find it interesting that we all value the MGV seats as much more expensive than the cloth seats. Yet, Ford does not.

The B&P leather upgrade over MGV on the BL is $2,195 which is exactly the same as the leather upgrade over cloth on an OBX or a Wildtrack.

Maybe the cost for the $10 plug in the floor of the leather optioned BD exactly matches the actual cost of the MGV fabric over cloth fabric?

 

[dingle87]

I have a aging 06 F150 that is going to need to be replaced and I have always been a fan of the Bronco. I’m on my 3rd 1st gen Bronco and really love the looks of this new one, I just wish Ford would package some of there options a little differently.

In the same boat actually, I have an 04 F150 that I'm trying to decide if I'll keep or not (leaning towards not keeping). I agree on the options/packaging situation as well. I'm back to thinking Base and building this out to be something similar to the Black Diamond over time. I won't know for sure until Ford is done tinkering with B&P or the order banks open with the dealer. They should have the most accurate information to give me, if I'm ordering the darn thing (I hope...). Hahaha

But, I'm also considering Black Diamond and Badlands with nothing added to them. Who knows, I'm back to square one on this thing.

 

[Efthreeoh]

correct on all accounts.

The idea that were angry that we're not getting a free transmission is stupid and completely misses the point.

I believed from the day one of B&P that something seemed off about the cost of the packages as they related to the automatic transmission. Everyones saying B&P is broken, this is buggy and that's buggy.

My stance was well has Ford acknowledged any problems? No. Well then its not broken; this is what it is like it or not. Then 2 months later and weeks after ordering was supposed to open up with no warning or statement they drop this bomb.

Yes this is probably the correct pricing and what we should have expected from the being but that doesn't make the way Ford handled it less fucked up.

No one is angry about not getting a freebie. We're frustrated that Ford didn't recognize that this was a glaring error on release of B&P and let it hang out there so long that they no longer have any choice but to take ownership of the fact they fucked up severely but instead have choice to not do so and are losing the confidence of their buyers.

Really? Some of you are so casual about this as if the rest of are wrong make a stink over this. How would you feel if Ford casual walked up to you and shoved a finger in your ass? Would you go 'meh what are you guys crying about its just one finger.'

I've been very positive through all this and extremely forgiving of Fords process but this really makes me nervous about the product I waiting on. I get that a new roll out will have issues but they should have sat on this another six month before taking reservations because they took the cake out of the oven half baked.







That was cathartic. Flame away.

Good Lord man, adjusting the price on a draft B&P is not sticking a finger up your ass. Drama Queen much?

 

[Tonka1]

Has the
rapid red color always been extra?

Yes

 

[North7]

Fuck it, if I’m gonna pay almost $60k, I might as well drop a 3 year old Range Rover in the mud instead. This price increase and the ugly seats below bl are making me rethink it all.

The Bronco is getting to be sorta like that cute girlfriend, nice to look at, but sometimes just not worth the trouble.

 

[Bronco4lyfe85]

Good Lord man, adjusting the price on a draft B&P is not sticking a finger up your ass. Drama Queen much?

That’s what you took away from his post?

 

[Bronco4lyfe85]

The Bronco is getting to be sorta like that cute girlfriend, nice to look at but sometimes just not worth the trouble.

Dem skirtz do

 

[Tonka1]

This is the tipping point for me. Dropping down from a BL to BD and keeping the price about the same. I had concerns about the long term reliability of the electronic sway bar disconnect anyway. Hopefully there will be no more costly surprises.

 

[Darion205]

The delays and lack of communication are starting to make me believe that I can spend my money on something else for now and come back when all the kinks are worked out and the hype has died down. I think that this an amazing vehicle but Ford is squandering some good will. I live in the north east and I haven’t had an opportunity to see a vehicle or an estimate time when I’ll be able to. I have no idea what the colors really look like, what the cost is going to be ( B&P keeps changing). All things considered after a sucky year like 2020, I would like to make up for it a bit in 2021. I thought that this vehicle would have been that thing. Look like it’s not. What else can I get with 55k?

 

[Rubley750]

There surely must be a bug on the build and price between WildTrak and Badlands. Building them each with exactly the same options the Wildtrak is $2465 cheaper. That makes zero sense. Even at nearly $2500 cheaper than my original Badlands build I can't do it, that Fugly interior, I can't get past it. Both are Sasquatch, 2.7, auto high package and steel bumper and bashplate on the Wildtrak to make it the same as the Badlands.

What it essentially boils down to is that I don't want that ugly interior I have to pay and additional $2500 for the exact same optioned truck. Surely there is some kind of mistake in there somewhere?

I agree it’s frustrating... the main option you can’t receive on the Wt Is the front locker and MGV with rubber floor. That’s what is making this whole process stressful and emotionally draining, that we have to play a numbers game to crack a code.... to build the truck that we have invisioned!
It really shouldn’t be this complicated for the customer!!!
I feel like every build I do I’m compromising features or color options.

At the price point that we are paying for these I think it’s not unreasonable to feel excited and confident about our choices to build exactly the Bronco each of us want!

 

[royalkcprime]

The delays and lack of communication are starting to make me believe that I can spend my money on something else for now and come back when all the kinks are worked out and the hype has died down. I think that this an amazing vehicle but Ford is squandering some good will. I live in the north east and I haven’t had an opportunity to see a vehicle or an estimate time when I’ll be able to. I have no idea what the colors really look like, what the cost is going to be ( B&P keeps changing). All things considered after a sucky year like 2020, I would like to make up for it a bit in 2021. I thought that this vehicle would have been that thing. Look like it’s not. What else can I get with 55k?

A loaded 4 runner, Tacoma, Silverado, F150, Canyon, Colorado, Ranger, Loaded Tundra! You can get lots! I would agree with you on the pricing it is being blown out of proportion. It may be best to wait for the warthog or even till the returns start flowing in to even think about picking one up.

Can I sell my spot?

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