Build & Price Updated: Auto No Longer Free For Mid-Level Trim + Other Changes

[cbarg14]

What have we learned after 49 pages?

That people are impatient, spoiled, and needy. We've all become slaves to Amazon, 5g and want what we want yesterday. My advice? Chill, stop following these forums, and wait until your dealer contacts you to place an order. Then do it or don't.

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[timhood]

Please explain the delay in initial build and price and then almost 2 months later to correct this error. I would think that should have been fixed before the initial release.

I'm not saying it wasn't stupid. I'm just saying it was pretty obvious it wasn't correct. As someone who has shopped and owned other Ford vehicles, I tried to explain this. I also recommended that people getting the 2.7 in BL plan to add $1,595 to their build cost. If I was wrong, they'd be happy the actual cost was lower. But I've never seen a "buy an engine upgrade, get a transmission for free" in any vehicle. Neither have I seen an engine upgrade and transmission combo go for that low. But the real obvious point was that Ford sells that 10-speed auto upgrade for $1,595 on other models, so why would the same transmission upgrade be free on a Bronco?

You see a row of TV's, all priced in the hundreds and thousands, and there's one for $9, you know it ain't right. Even if the price says $9 for two months.

 

[Hoofnmouth]

That people are impatient, spoiled, and needy. We've all become slaves to Amazon, 5g and want what we want yesterday. My advice? Chill, stop following these forums, and wait until your dealer contacts you to place an order. Then do it or don't.

Sound advice, but i like to plan ahead unfortunatly we all are with tied hands till order day.

 

[BigBend1]

Bottom left.

¯\_(ツ)_/¯

My build Big Bend does not show that note "Available late 2021"

 

[Overland_A51]

What have we learned after 49 pages?

I think I moved up the line a bit that and dropping mid keeps my build price the same .

 

[jaspercasidino]

I do, because managing the production of an automobile under the environment of a global pandemic has more priority than fixing a draft B&P function for the vehicle that's not yet available for retail sale. Ford said it was a draft B&P for the Bronco and said an official update will be issued in January to coincide with ordering.

I wasn't using a diversion tactic, I'm trying to get you to manage your expectations. You can't yet place an order for your Bronco, so why are you so upset that the B&P isn't correct, or has changed from an earlier draft? Just fucking relax and let it play out. Ford can adjust its pricing at anytime it wants. The only time the sales price is locked is when you have an artifact with your signature and the dealer's representative signature. So until that time comes, getting one's panties in a wad over the pricing in the B&P tool is wasted energy.

I guess I’m getting my “panties in a wad” because it took Ford 2 months to issue a fix for supposedly preliminary pricing. I noticed this now “preliminary pricing error” first day along with many others. Until today, I hadn’t seen any qualifiers about preliminary pricing, yet here we are.

In fact, I did what I could to inquire about the pricing and it seemed off.



Not a thing from Ford until the change on build and price over night. Different departments from IT, supply chain, communications/public relations and program management had ways to communicate or act on the error and yet they didn’t. But remember, they are listening.

 

[Pancho Kornwallace]

What have we learned after 49 pages?

This is like popping balloons or bubble wrap. The point is not to learn, it is to vent. For that, this thread was very helpful.

 

[Bronco4lyfe85]

I'm not saying it wasn't stupid. I'm just saying it was pretty obvious it wasn't correct. As someone who has shopped and owned other Ford vehicles, I tried to explain this. I also recommended that people getting the 2.7 in BL plan to add $1,595 to their build cost. If I was wrong, they'd be happy the actual cost was lower. But I've never seen a "buy an engine upgrade, get a transmission for free" in any vehicle. Neither have I seen an engine upgrade and transmission combo go for that low. But the real obvious point was that Ford sells that 10-speed auto upgrade for $1,595 on other models, so why would the same transmission upgrade be free on a Bronco?

You see a row of TV's, all priced in the hundreds and thousands, and there's one for $9, you know it ain't right. Even if the price says $9 for two months.

You mean like this 2020 F150 that includes a 10 speed auto for $995?

 

[timhood]

I don't know why they continue to make changes online.
They could do all these changes offline. When everything is good and ready, then publish the final version online.

The A/T is still stated as "standard" with the 2.7L V6, and as "available" with the 2.3L.
The V6 is listed as $1895. Yet when you select the V6 option, instead of charging $1895 it is now charging $3490. If Ford intend to now charge the Auto as a separate item, why list the Auto as "standard" with the V6? I'm a patient person, this is testing me.

AT is "standard" with the 2.7 because they aren't offering the manual with the 2.7. "Standard" in this context does not mean included with the price they are charging for the 2.7, but more at "required". $1,895 is the price to get the V6, regardless of model. $1,595 is the price to get the 10-speed auto. If you get the 2.7, you also have to get the 10-speed. Usually, Ford pops up a notice when you select an option that requires other options, showing the total price and allowing you to choose to keep or decline that option.

 

[Lone Wolf]

So the Shadow Black painted modular roof option is $1895.
The vehicle colored painted modular roof option with soft top, (two roof option), is $1795?
What if you order a Shadow Black vehicle. Which I plan to do. Outer Banks four-door.
So to get the matching roof I pay an extra $100 and get only one roof.
That sounds fair... hmm
Am I reading this correctly?

 

[jaspercasidino]

I'm not saying it wasn't stupid. I'm just saying it was pretty obvious it wasn't correct. As someone who has shopped and owned other Ford vehicles, I tried to explain this. I also recommended that people getting the 2.7 in BL plan to add $1,595 to their build cost. If I was wrong, they'd be happy the actual cost was lower. But I've never seen a "buy an engine upgrade, get a transmission for free" in any vehicle. Neither have I seen an engine upgrade and transmission combo go for that low. But the real obvious point was that Ford sells that 10-speed auto upgrade for $1,595 on other models, so why would the same transmission upgrade be free on a Bronco?

You see a row of TV's, all priced in the hundreds and thousands, and there's one for $9, you know it ain't right. Even if the price says $9 for two months.

Any hot takes on the 4DR Base price going from $33200 to $34795? Guess that one had a $9.00 tag too...

 

[timhood]

You mean like this 2020 F150 that includes a 10 speed auto for $995?

Nope.

That is a 2.7 V6 upgrade from the base engine on a model that already includes the 10-speed transmission.

Go to the Mustang. Select the auto transmission. It's free, right? Or $1,595?

 

[Buckin'Bronco]

It has become abundantly clear that Ford doesn't give a rats ass about building loyalty or trust with their customers. They've had SO many opportunities to try to redeem themselves from the shit show called the Bronco launch, and they continue to disappoint, and further piss people off.

Yep. Unfortunately, I've reached my limit with all of this. It's an awesome ride, but they weren't anywhere near ready to launch this bad boy. It's really a shame and inexcusable that they were surprised by the demand and caught flat footed while bringing back a legendary product. I know there will be many who continue springing to defend Ford with the usual lines (e.g. "They're listening," "Kudos to Ford for getting it right," "COVID COVID COVID, etc." The reality is that it's a joke of a "launch" and they've demonstrated that repeatedly (Stay tuned more to come. LOL).

For me, it has nothing to do with price (Fortunately I've saved enough to pay cash for the BL I reserved) or this issue ( I was always going Manual/Non-Squatch), but would've loved the V6. It's principle at this point and I want to feel good about my purchase. I've wanted one of these since my Dad had one when I was a kid, but not bad enough to buy one from these guys at this particular time. Maybe in the future.

It almost seems that they are so impressed with the enthusiasm, passion and commitment of die hards coupled with the high reservation rate, that they've lost the desire to get it right.

Good luck to all of you. I can't wait to see you on the trails and sincerely hope to see these Broncos shine. Early August reservation for those who are wondering how my cancellation affects you. LOL

 

[rlwoody]

There are 50 pages here so I apologize if it's been asked and answered. But where does the picture that heads this thread come from? Exactly what model offers that interior? Appears to be leather or vinyl. OBX would have blue in that seat without those lines. Any idea?

 

[Rick Astley]

You mean like this 2020 F150 that includes a 10 speed auto for $995?

That's also the base motor for F150, so only the transmission is an upgrade. A bit apples to oranges there.

Bronco base build is 2.3, MT. Upgrading either (or both as they are linked for early '21 MY) incurs charges.

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