I bought a loaded WT with MIC, tow, lux, leather, etc off a lot at MSRP. BUT- I had ordered my 22 BL through this dealer, my wife was looking for one (sales guy had her order in hand for when the order banks opened) and I had a low mileage bronco to trade. My wife didn’t want it so I traded my BL for it as it was my initial reservation (changed to BL before ford allowed soft tops on WT’s). Then he called me again when an OBX showed up that the reservation holder didn’t want. Bought that one at MSRP too (MIC, Lux, tow, leather).
This happened to the 4 door crowd. Still worth it to have a Bronco and worry about the top later. I waited until they offered the hard top prep kit to make the switch.
They also deleted that video. They did say hardtops were fairly available but they did not say lux package was. They suggested to remove that. But the video I'm referring to was from just a couple days ago. If you saw one a few weeks ago there may have been different information there.
$2500 is likely less than the price markup on WTs and BLs in 2024 or PP from 2021 orders on those same models. And let’s not forget, that is paying for removing options that cost way more than $2500 to add aftermarket or even on the builder site. So they are paying out $2500 to not have to put $4000 of parts on that build. They are still ahead. This is a move that makes them money.
It’s not gossip. Moderator in the other forum broke the news. Do you think that flyer is fake or something? And maybe the call isn’t over? There’s been multiple dealers confirming that this call was happening today man.
Well until Ford actually puts out a press release or a bulletin it is nothing but hearsay.
Yeah, my local dealer had my exact build and wouldn't go less than 15k ADM. I'm still looking everywhere I can think to look, but not feeling hopeful at this point.
Breaks even. It costs them something like $2500 for the parts.
If you already have a VIN your order is being built as is and it's too late to change anything.
100% agree its BS saying they're finding Broncos at MSRP. Rare...extremely rare if true. "Maybe", if you have an order at MSRP and you have a solid relationship with the dealer. Normal dealer ADM in my area is 15k to +30k! My dealer had my exact build on the lot...exact MSRP...but 20k ADM. Wouldn't move off that price. So when I found a 2 door OBX at a different dealership for 5k over MSRP I pulled the trigger. Now I'm waiting on my order submitted 12/2021 - 4dr OBX - I'll decide what to do with it when and if it ever gets built.
Not a Ford dealer and they are used.
