Alright... so based on my daily browsing of this forum, it is clear that the price protection system Ford has created for us is confusing both for customers and for dealers. So I'm going to attempt to help the situation and give clarity to it. Keep in mind this is intended for customers in the United States. Customers in Canada have their own program(s), but I don't know those details (apologies to our northern neighbors).
If any of this is wrong please let me know ASAP. I don't want to add to the confusion.
EDIT — A NOTE TO REGARDING 2023MY
As of today (Nov 4th, 2022) we are about a 1-2 weeks away from the beginning of 2023MY production. I want to stress that the information in this post is only valid for those taking delivery on a 2022MY Bronco, and is NOT valid for 2023MY Broncos. For details regarding the 2023MY Price Protection, check out this thread.
Generally speaking there are three price protection programs in play:
IMPORTANT JULY 15th, 2022 UPDATE
- Retail Price Protection - This is Ford's standard price protection that applies to all Ford vehicles and is designed to protect order holders from mid-year price increases. It is based on your order date (specifically the DORA date) and remains valid for the remainder of the 2022 model year.
- PGM#38406 - This program was created specifically for early reservation holders to protect the from the 2022MY Price Increases. This program is only valid for the 2022MY, but there is a seperate program for those who get pushed to 2023MY (see the 2023MY Price Protection thread).
- PGM#38446 - This program is effectively an addendum to the PGM#38406 to protect order holders from the 2022.5MY Price Increases. This program is only valid for the 2022MY.
On July 15th, Ford implemented their second round of price increases for the 2022MY—details here. As far as I know, PGM#38446 is still the correct program number, and covers both the March and the July price increases. If this is incorrect, please let me know.
Exactly which of these programs you qualify for is dependent on what you had reserved, what you ordered, when you reserved/ordered, etc. etc. On the table below... Column A is the price protection money for the 2022MY price increases, and Column B is the price protection money for the March 2022 price increases, and Column C is the price protection money from the July 2022 price increases. The colors on the program numbers above correspond to the colored boxes on the flowchart blow. Using them, you should be able to figure out exactly what you qualify for.
On the dealer's side of things... these price protection programs should appear when they pull up your order/vehicle in Smart VINCENT. It will appear as a "private offer certificate". If not, they can use the program numbers above and your customer number to find details on the program.
Retail price protection is just Ford's standard for decades now and applies to all Ford vehicles with mid-year price increases—it is not specific to the Bronco. Your dealer will (or is supposed to) sell you the vehicle at the price the vehicle was listed at when the order was submitted and confirmed by Ford (in other words, the price on the DORA). Once Ford confirms the vehicle was sold to the original order holder, the dealer will be reimbursed by Ford with 30-60 days and the adjustment will appear on their Dealer Payment Statement.
Keep in mind this is simply the protections Ford is offering to you as an order holder. However, the final selling price is ultimately between you and your dealer. Ultimately Ford cannot guarantee the final selling price of the vehicle and (generally speaking) cannot protect your from dealer markups. They can only protect you from the MSRP price increases they themselves have added through the past year or so.
If you would like more information on this... here are a few resources:
- Ford's official FAQ
- @FordVideoGuy's excellent YouTube channel. He has covered this topic as well as topics for Ford's other vehicle lines.
- Bronco Nation's article. Written by Laura Zielinski from the BN team. Super helpful for when the Ford FAQ's site doesn't work (which seems to happen often).
Thank you!
Thanks! I guess we’ll call today and see about this. Was hoping to be signing paperwork today, but no bronco at the dealer yet. Been sitting in Pearland since Tuesday night. Oh well, what’s a few more days.
it’s the most frustrating that no one can provide any details or know when it will show up at the dealer. You would think with vehicles this expensive they would have better tracking or control.
Thats interesting. Because I thought it was literally the Dealerships job to send a convoy over there to pick it up. So you would think they would know where it is.
Is that how it works? I don’t know how this process works.
It's really going! I'm guessing it will reach Gainesville, TX tomorrow night, and reach Alliance Rail Yard (my railcar's final stop) in Haslet, TX on Monday morning.You’re probably right. It moves quick it only took a couple of days.
Tracking. I said besides BD/BL because both get steel. Others only get steel if they order the mod bumper. But looks like Ford may have changed even mod bumper orders to plastic without changing the website, order guides, or window stickers. No news yet just speculation.
Honestly I figured it would reach the final rail spot on either Monday morning or evening. Then Dealership will take 1 to 2 days to go pick it up.
