2023 Bronco Allocation is Based on These 2 Factors

[Zach@Granger]

Allocations should be limited for dealer stock but not for customer orders. This means that anyone ordering from Granger will have to be 6-7 years to get their Bronco based on 800+ reservations and 100-140 deliveries per year?

Roughly, Yes.

Sponsored

 

[Zach@Granger]

Thank you Zach for the info!!

This may not be the place to post this question. I am looking at special ordering a Bronco. I am not a current reservation holder. I realize the order banks have not been opened for 23 new orders.

My question. Will dealer allocation have any bearing on whether I can/will receive a Bronco any time this century? The dealer I've been talking to says that if I special order a Bronco and pick them as the dealer it has nothing to do with their dealer allocation. They say that they have no bearing on when I might receive said Bronco.

If that is true, then does it matter what dealer I use? If dealer allocation is a determining factor does the Bronco have to be ordered by them as part of their allocation? I'm still confused regarding allocation and orders and any help would be appreciated.

Thanks in advance.

Yes, if you are at a higher volume dealership with less customer demand, you'll more likely to receive your order in a more timely manner.

 

[Taltyman]

In my case I'm a Braptor GT holder at a smaller dealership. Originally ordered a wild track. From what I understand they only received 2 allocations for Braptors. If in fact larger dealerships are favored then how in the world would they ever actually get one? Seems like Ford would at least give smaller dealerships some crumbs.

 

[Zach@Granger]

For clarity Zach, how many of the 164 deliveries for MY21 Broncos and the expected 155 deliveries for MY22 Broncos were pure dealer allocation units that were sold from your lot versus customer orders, whether reservation-converted-to-order or walk-ins?

all are custom orders.

 

[KirchTX]

Well. Down to #325 now. Probably won't get a 2023 at all now. Ford really screwed this up. Time to just buy something else and maybe one day I'll have a Bronco. First and last Ford if I do ever see it.

Glad I at least got a Moab off road trip out of the deal.

 

[KirchTX]

Zach your thoughts on Heritage models? Do you think Ford would even attempt to rush those out or I'm thinking those will be constrained just like others. If I'm losing price protection anyway maybe I'll get in line for a Heritage.

 

[BigHoof]

Zach your thoughts on Heritage models? Do you think Ford would even attempt to rush those out or I'm thinking those will be constrained just like others. If I'm losing price protection anyway maybe I'll get in line for a Heritage.

You do not lose PP switching to a Heritage Edition.

By switching to a Heritage Edition (excluding Heritage Limited Edition), you still qualify for price protection. New in 2023 MY, you will also qualify for price protection by switching to an Everglades

 

[KirchTX]

You do not lose PP switching to a Heritage Edition.

By switching to a Heritage Edition (excluding Heritage Limited Edition), you still qualify for price protection. New in 2023 MY, you will also qualify for price protection by switching to an Everglades

Interesting thanks. I would assume since Heritage pricing begins for 2023 model year there's nothing to "protect"? Like they'll honor whatver discount we had on a Black Diamond? Not sure how that will work.

The least Ford could do for us poor souls with 2020 reservations who now are looking down the barrel of a 2024 model year is throw us price protection for another year.

 

[BigHoof]

Interesting thanks. I would assume since Heritage pricing begins for 2023 model year there's nothing to "protect"? Like they'll honor whatver discount we had on a Black Diamond? Not sure how that will work.

The least Ford could do for us poor souls with 2020 reservations who now are looking down the barrel of a 2024 model year is throw us price protection for another year.

I would assume you would get the difference between when you ordered the BD and then to MY '23 BD being the Hetitage did not previously exist.

 

[BigDaddySquatch]

So, up front I want to say that my order is with a different dealer. While I think the level of communication from Granger is great and commendable, I wonder whether they are continuing to take orders now that the reality is that those orders have no chance of being delivered within the next 2-3 years? And if so, are they communicating that before the order is made?

 

[BlakeD69]

Write or email Ford. Get on Twitter and make some noise. In February we had some good publicity but Ford never officially responded and continues to ignore the most successful Bronco dealers.

On Twitter we are using #FordBronco #ReservationsOverAllocations and #DudeWheresMyBronco. You can use the tiny URL https://t.co/KlI8r0JpE8 to link to the Bloomberg article. Tweet to @Ford @mrlevine @SarahHolm @jimfarley98

Here is contact info for several relevant Ford execs.

Jim Azzouz
Director, Customer Experience
1 American Road
Dearborn, MI 48126
[email protected]

Elena Ford
Chief Customer Experience Officer
1 American Road
Dearborn, MI 48126
[email protected]

Frederiek Toney
Vice President Global Ford Customer Service Division
1 American Road
Dearborn, MI 48126
[email protected]

Chief Executive
Jim Farley
President and CEO
1 American Road
Dearborn, MI 48126
(313) 322-3000
[email protected]

Sarah Holm
Manager, Digital & Social Media Communications
1 American Rd
Dearborn, Michigan, 48126
Twitter @SarahHolm

Thanks for this info

 

[CPL_Rabbit]

At what point do you cancel current order and find a new dealer? Or find a slightly used one? Or pay ADM?

Not a joke or rhetorical question, I'm asking legitimately.

For me, that's a never. If Ford won't deliver on this reservation, I look at options from other brands.

 

[mmorgan]

Interesting thanks. I would assume since Heritage pricing begins for 2023 model year there's nothing to "protect"? Like they'll honor whatver discount we had on a Black Diamond? Not sure how that will work.

The least Ford could do for us poor souls with 2020 reservations who now are looking down the barrel of a 2024 model year is throw us price protection for another year.

The whole point of @Ford Motor Company motor company's announced plans so far is to ignore as many price protected orders as possible and deliver Bronco's to dealers at full price.
That is why there has been no mention of price protection past 2023 MY. Undelivered price protected Broncos is money in Fords pocket.
I hope (hope is not a plan) that I am wrong.

 

[shieldsy]

So, up front I want to say that my order is with a different dealer. While I think the level of communication from Granger is great and commendable, I wonder whether they are continuing to take orders now that the reality is that those orders have no chance of being delivered within the next 2-3 years? And if so, are they communicating that before the order is made?

Nobody is taking new orders right now.

Are you worried that a dealer (that you are not working with) may not communicate effectively (even though they have a proven track record of doing just this) to a prospective buyer (that you don't know) when they go to order (which you can't do right now)?

 

[mmorgan]

So, up front I want to say that my order is with a different dealer. While I think the level of communication from Granger is great and commendable, I wonder whether they are continuing to take orders now that the reality is that those orders have no chance of being delivered within the next 2-3 years? And if so, are they communicating that before the order is made?

Can't speak for Granger but comparing the spreadsheets, there have been no new additions to the order list other than plugging back in the "99" orders.

Sponsored