will the bronco be cancelled altogether?

[Timsvtgen1]

This is sort of interesting. Ill take any glimmer of hope at this point in time.

https://www.motortrend.com/news/what-do-hospital-gowns-2021-ford-bronco-have-common/

Sponsored

 

[Nickp]

Like I said before, Ford would cancel the Mustang before they cancel the Bronco and it’s not even a question. Things are not going to get that dire though, we got our boii J Pow printing money like a mofo and he will give as much to Ford as they need.

 

[Bronc-O]

My hype is gone as well.... and with everyone at home we should have way more people on this site.....let's get some approved teasers guys. I know marketing department must have some photos on their home laptops or Adobe cloud storage somewhere....

Most have probably accepted the fact the introduction will be delayed for several months and have quit punishing themselves.

 

[Bronc-O]

Like I said before, Ford would cancel the Mustang before they cancel the Bronco and it’s not even a question. Things are not going to get that dire though, we got our boii J Pow printing money like a mofo and he will give as much to Ford as they need.

One article said that Bronco, F-150 and Mach E are all past the point of no return and none would be canceled.

 

[North7]

Well this is certainly concerning:

“We continue to opportunistically assess all funding options to further strengthen our balance sheet and increase liquidity to optimize our financial flexibility,” said Tim Stone, Ford’s CFO. “We also are identifying additional operating actions to enhance our cash position.”

Is Ford For Sale?

How do you feel about buying a VW Bronco, if it survives?

 

[Carolina Jim]

Well this is certainly concerning

No way Ford can continue as before. It was hanging on by a thread before the virus hit, so restructuring of some kind seems inevitable. I suspect Trump will bend over backwards to keep it a US company. But whether its a bankruptcy judge, new owner or whatever....big changes a'coming.

That's why I've never been hung up on their Bronco sunk cost. Spent money is just spent money; only thing that matters is going forward profitability.

 

[Stampede.Offroad]

Well this is certainly concerning:

Is Ford For Sale?

How do you feel about buying a VW Bronco, if it survives?

Probably an improvement.

I had wondered if that were the case before the pandemic plummet in stock value. Numerous automotive partnerships have turned out that way before.

 

[Carolina Jim]

Probably an improvement.

LOL would mustang buyers line up for a look-alike from a different brand? Prolly not Bronco buyers either. I think the lineage & history is half the allure.

I'll use the analogy of shotguns, and the types of configurations they're made in. Side-by-sides are few in number today...they're mainly favored by an older crowd, and the 2-3-4 hundred year maker's history is important to most buyers, who favor the English, Italian, and Spanish origins. On the opposite end of the spectrum are target shotguns. These buyers often fire 10-20 thousand shells a year. These buyers are 100% into reliability & target scores. They'd happily buy a gun made in Turkmenistan if statistics convinced them they'd score one target more per hundred.

In Ford's case, any new buyer or financier is sure to focus on the F150, and might possibly treat it as a cash cow to the detriment of other offerings

 

[Jalisurr]

LOL would mustang buyers line up for a look-alike from a different brand? Prolly not Bronco buyers either. I think the lineage & history is half the allure.

I'll use the analogy of shotguns, and the types of configurations they're made in. Side-by-sides are few in number today...they're mainly favored by an older crowd, and the 2-3-4 hundred year maker's history is important to most buyers, who favor the English, Italian, and Spanish origins. On the opposite end of the spectrum are target shotguns. These buyers often fire 10-20 thousand shells a year. These buyers are 100% into reliability & target scores. They'd happily buy a gun made in Turkmenistan if statistics convinced them they'd score one target more per hundred.

In Ford's case, any new buyer or financier is sure to focus on the F150, and might possibly treat it as a cash cow to the detriment of other offerings

No company in their right mind would change Ford's brand upon buying it. Jeep didn't start being associated as German when Daimler owned them, nor Italian when Fiat took over (at least not to the general public). Jaguar and Land Rover aren't associated with being Indian, even though they are owned by Tata. Same with Lotus and Volvo being owned by Geely.

Lineage and history are a non-issue, whether Ford gets bought out or not. What would be the concern is design philosophy and budget priorities. Would the new owners focus on only mainstream products? Even if so, you just have to look at the cash cow that is Jeep to see a strong case for any new owner to enter that space, especially considering all the R&D is already done.

 

[SpursFan]

ford isn't going anywhere and there certainly won't be a "buyer" The whole auto industry is taking hit here and if anything they will get some gov help.

 

[Nickp]

If anything the most likely outcome would be Ford and Gm merging.

 

[Chadillac]

If anything the most likely outcome would be Ford and Gm merging.

I feel like during the last recession there was talk about that as well. It’s really not as crazy as it sounds. Nor is VW-Ford

 

[Jalisurr]

If anything the most likely outcome would be Ford and Gm merging.

I would love that just to see all the fanboys/haters on both sides of the house have to suddenly do the mental gymnastics of the company they consider to do no wrong being one and the same with the company they consider to be able to do nothing right.

 

[Carolina Jim]

No company in their right mind would change Ford's brand upon buying it

If the company changes hands intact, I'm sure you're correct. I have zero inside info, but it's possible Ford would retain the 150 and spin everything else off. I've personally been through 2-3 of these myself...there are always many possible scenarios...most non-intuitive.

 

[Bronc-O]

I feel like during the last recession there was talk about that as well. It’s really not as crazy as it sounds. Nor is VW-Ford

Ford/Rivian, they already have money invested with them.

Sponsored