It goes back to that ol sayingHalo effect. Why do companies race? Why do they always market the special edition or high end versions? Even if you go lower/smaller, you still associate your purchase and the product identity with the “lead dog”. I don’t care about owning a “Warthog” Bronco or racing a Bronco prototype at KOH, but I love that Ford is doing both![]()
Win on Sunday
Sell on Monday.
That formula works.
That just reminded me of this memeWaiting for Ford be all...'JK JK, there's no production delays....You get a Bronco, You get a Bronco, You get a Bronco, Everyone gets a Bronco!'
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