#ReservationsoverAllocations

[Aman]

If your goal is too raise awareness ……… Post articulate facts on a platform that can connect to millions not thousands. Bronco 6G isn’t big enough to effect change.

This needs to be covered by mainstream media (road & track is not it either) .

Reach out to Phil LeBeau at CNBC. He is the reporter that covers the auto industry. He can assess if their is a story here or not. He reaches institutional investors. Send a note to JimCramer, Becky Quick Or David Faber at CNBC. Stick to facts, don’t use profanity.

If you want real action, go to those that can impact brand perceptions and investment choices. Follow the money.

I should see both Jim and David tomorrow. I will try to have a quick conversation with each of them. However, Cramer is always in such a rush and only seems to have time to talk E-A-G-L-E-S!!!

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[Rahkmalla]

If your goal is too raise awareness [...] Reach out to Phil LeBeau at CNBC. He is the reporter that covers the auto industry.

Just tweeted @Lebeaucarnews saying Ford promised to build reservations first and now some Granger reservations wont get filled until 2025+ because they are busy building dealer stock for their largest dealers #reservationsoverallocations

 

[Farmerjim47933]

It is really simple if a dealer would get a certain profit for allocation numbers based on his past company performance history then if he is improving on that allocation number with all these new reservation customers just give him a little less profit while building his new allocation number,oh and the customer that said he wanted the product first is a priority over stock inventory sales.

 

[snownow]

Does anyone have any experience pulling an order from a smaller dealership and moved it to a large seller? Worth the effort? Lose your placement by moving an order? I admit hating the allocation system

 

[Lab00Rat]

Does anyone have any experience pulling an order from a smaller dealership and moved it to a large seller? Worth the effort? Lose your placement by moving an order? I admit hating the allocation system

I have not heard of this as an example that went well, only stories of those dealerships stealing the reservation and selling it to someone else for stupid ADMs. I would be interested to hear of good experience with large mega dealerships.

Personally, I have little hope of that being the case. I visited one of these said dealerships and when I started talking price, specifically MSRP, they got up and walked away. Just like that, walked away and left me standing there. Independent dealerships indeed, just no independent customers.

So, no hope indeed.

 

[Jason]

I don't use Twitter, but has anyone tagged people like Jim Morrison, head of N.A. Jeep? He recently poked Ford in the ribs over the hard top debacle. Jeep could troll Ford big time over this.

"Jeep names Ford, 'Wrangler salesperson of the month'"​

"Ford copied our Wrangler in every way, except the 90-day delivery window"​

"Cancel a Bronco Reservation for $500 off your next Wrangler"​

I don't particularly like Jeep, but right now I'd take anything that works ... enemy of my enemy, and all of that.

 

[Swampelina]

Has any dealer actually received dealer stock??

So far the only new Broncos I’ve seen for sale are the mannequin units or abandoned orders.

My dealer has 5 in stock. Haven't received any phone calls from them, just going by what I see on the lot and what they have for sale on their website.

 

[MtnRanger]

unrelated reservations issue oops

 

[wbrainbow]

"Thank you for calling Ford Bronco Marketing, but we are experiencing higher than expected call volume ..."

HAHAHA. I bet.

"... your call will be answered in the order it was received"

I finally got through. FYI, the direct line is 800-334-4375.

The lady was pleasant, and we talked for about 30 minutes. She was well informed and gave me a few company lines that I cordially eviscerated. By the end, she said that she thinks Ford really messed this up and will be giving my feedback to her supervisor. I don't think my call changed anything, but it's one more drip in the B6G water torture that Ford will feel for the next year+.

One point I made that seemed to hit home more than most: The early reservations are your enthusiasts. Ford must put a line in the sand and promise those customers a 2022 (whether it be day 2, 3, 5, 21 ...). Ford is working hard to drum support for not just a new vehicle, but a whole new brand. The worst thing they can do is push an enthusiast to 2023+. Ford will lose that money forever, and have several thousand 4Runner or Wrangler owners on the trails talking about how horrible their Bronco experience was.

I didn't even mention Granger, as this not about Granger. It's about every dealer that was willing to discuss price prior to the October dealer switch deadline. It just so happens that list is very small, but I focused my discussion around the two groups of dealers: those that would put a fair deal in writing, and those that would not.

your call will be answered in the order it was received but your order will be built when we feel like it.

 

[chtucker]

unrelated reservations issue oops

Are you using Twitter on your .gov phone?

 

[Grooticus]

I called 15 or so dealerships in MA, many were honest and told me upfront they were planning on charging ADM. Others were not willing to say but said it would likely be “market rate”.
somebody on this forum mentioned a very small dealer in CT about 45 minutes away who would do invoice pricing. I spoke to Jon Bowen and realized he was as excited about Broncos as I was, he is the admin of the largest Facebook Bronco page, has many group orders for larger discounts on catch cans, leveling kits, custom grills etc all to help keep costs down.
This dealership has been selling Fords since 1930 and is in the original location which is a former single gas pump service station. Real small town New England type stuff. Americana, what Ford used to represent.
I’ve owned 3 fords, my wife a former Mustang owner put in an order as well after I watched hours of YouTube videos. Now she’s already checked out, and all the enthusiasm I had built up over that past 3-4 years since the new Bronco was announced has wained.
#reservationsbeforeallocations

 

[dweskamp]

The thing is, other than assuming the larger dealer will have more future allocations, you are still kind of flying blind. Unless the dealer is willing to divulge key info that goes into the calculation, which some dealers will not provide.

So you still could sign up with a new dealer, who unfortunately might already have a lot of reservations/orders, or not as many allocations as expected. That's one reason this process is such a kluge. I'd have to start researching dealer historical sales data to for sure identify the higher volume dealers, then try to find out how many reservations/orders the particular dealer already has, and then having to haggle for a decent price.

And then if the dealer seems not reliable/scammer or won't agree to a decent price, start the process over again with some other dealer. What a time waster, who want's to go through all that malarkey.

I talked to 3 local dealers in my SW Missouri area. None had any idea of the new allocation formula. All were at MSRP plus 499$ adm. I was #64 at Granger last April, no vin because of my build. I should make Grangers allocation but will I make the build cut.

 

[rtaylor]

I don't use Twitter, but has anyone tagged people like Jim Morrison, head of N.A. Jeep? He recently poked Ford in the ribs over the hard top debacle. Jeep could troll Ford big time over this.

"Jeep names Ford, 'Wrangler salesperson of the month'"​

The sad thing is that Ford admonished Jeep to "stay classy" in their marketing against Ford.

Ford, do you realize that stabbing your reservation holders in the back is not classy?

 

[ILoveTacos]

I think Ford realized that there are lots of people out there willing to pay way over MSRP to get there hands on a Bronco and decided "Hey, why should we sell these things at a discount to reservation holders when we could be making big bucks on all these people willing to hand over top dollar?" Really shitty of them.

 

[Lashedup]

First potential Ford for me and my family.

Granger was the dealer I chose when I made my reservation.

It is really simple. Ford took reservations online allowing customers to choose the dealer they wanted to purchase their Bronco from. Ford created the system. Ford utilized the system. Ford received 100,000+ handraisers with the system. Ford collected money in exchange for a place in line. And now Ford should follow through with existing reservation holders and complete those orders. Period. Full stop.

Ford can draw a line in the sand and have a PR coup right now letting everyone know they will back all their “loyal” reservation holders (customers) and follow through with prior commitments and arrangements. Once those are done, they can go back to the old allocation method.

I’ve worked in the corporate automotive world my whole life. Ford has genuinely messed this up. Reservation holders have been through the ringer. While supply issues during a pandemic can be forgiven, these types of short sighted decisions when so much is at stake are simply terrible.

A manufacturer rarely gets the opportunity for conquest sales like this. Let alone with little to no marketing with the relaunch of a heritage model unique to their brand. These types of things drive new conquest customers to your brand. This latest decision and it’s impact on early reservation holders is moronically bad. Ford created and managed the reservation system asking customers to choose their dealer and pay a fee to do so. Ford needs to save face, reassure existing reservation holders that they are following through and make it right.

Is a lawsuit from a handful of unhappy shortsighted dealers a problem for Ford? Or is the PR fallout from a class action lawsuit brought on by 100,000+ customers who entered into a transaction with Ford to reserve a product they can’t possibly receive in a reasonable time a bigger problem for Ford?

Ford can still fix this…

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