Interesting conversation with dealer re: pricing

[tyrobronco]

I have been working through my build with my local dealership. Throughout the process, they have been super vague on pricing. My sales rep is working on the build sheet this morning, and I finally forced him to have the pricing conversation. He told me that their dealership made an agreement with all other dealers in the area that they would price at MSRP. I told him, "That's interesting. That sounds a lot like you just admitted to collusion and price fixing, which is illegal per anti trust laws." It looks like I will have to change my order to Granger and lodge a complaint with Ford.

Anyone else have this experience?

For those of you who have switched your dealer, do you need to call them first to confirm that they would accept it, or do you just deal with Ford Customer care, and then sit back and wait for the new dealership to contact you?

PS - I am in no hurry for the truck to arrive. I'd be fine with a MY22.

Switching was beyond cake.

Log onto your Ford account - you need your personal account a place (with address likely) to switch it to. The woman I dealt with had be check and it the switch has confirmed with a simple refresh.

15 minutes, tops.

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[MISSJD]

Ah good ole bar review hypos on a Friday!

 

[Magoo]

I think the OP is correct, this is a massive conspiracy and it goes right to the top! Ford with their “manufacturers suggested retail price”! The ultimate price fixing con job!

Somebody call Ralph Nader.

 

[Gamecock]

I think the OP is correct, this is a massive conspiracy and it goes right to the top! Ford with their “manufacturers suggested retail price”! The ultimate price fixing con job!

Somebody call Ralph Nader.

Not sure what you mean here. A manufacturer having an MSRP is not illegal. Separate businesses agreeing to fix prices is.

 

[DealerInsider]

Not sure what you mean here. A manufacturer having an MSRP is not illegal. Separate businesses agreeing to fix prices is.

OG's used to tell me back in the 80's trucks didn't have to have a window label with MSRP...i was only in kindergarten...they also told me bumpers were optional...

 

[timhood]

So true. When I was a Private at FT Bragg (long time ago), dealers would see your haircut a mile away and start making "chit chat".

Salesman: "How's it going?.....You in the Army?"
Me: "Yep, I'm just looking arou-"
Salesman: "Oh yeah? Me too, did 12 years in the 82nd....What rank are you? Private First Class, Specialist, 2nd Lieutenant?"
Me: "Never mind, have a good day."

Navy Federal is your friend. I've yet to see better than their 2.19% (60 months) or even 2.29% (72 months) on new auto financing (excluding manufacturers offering special incentives). That's where my Bronco will be financed.

 

[Gamecock]

Navy Federal is your friend. I've yet to see better than their 2.19% (60 months) or even 2.29% (72 months) on new auto financing (excluding manufacturers offering special incentives). That's where my Bronco will be financed.

Yeah, I use Navy Fed...they will automatically add on a payment protection plan for $2500 or so...but you just have to call them to tell them to take it off. Somewhat of a scam as some people won’t see it, but you can get a great rate from them.

 

[Broncoak]

Navy Federal is your friend. I've yet to see better than their 2.19% (60 months) or even 2.29% (72 months) on new auto financing (excluding manufacturers offering special incentives). That's where my Bronco will be financed.

Thanks. I’ll check them out!

 

[BandofEskimoBrothers]

Normally, I just sit back and enjoy my popcorn while watching all the whining and ignorance of some on this site. However, I am having a hard time understanding all of the "where's my deal?" and complaining in regards to Bronco pricing on here as of late.

I have bought so many cars in my lifetime that I could have probably started my own rental fleet if I still had all of them. Here's the bottom line, I don't play the dealer game and neither should you. You have to ask yourself what you're willing to pay (realistically) and then have the balls to stick to your commitment - nobody owes you anything, it's your decision. When I see a vehicle I'm interested in buying, I do my research, take a look at the invoice (if possible) and then make an informed decision as to what I'm willing to spend. When I go to a dealership, which I despise to be honest, I don't waste my time with any of the lot sharks. I take a look at what I want to see, set a 'fair' price in my head, then send the commission based sales prick directly to the sales manager with my offer. As soon as they start the ping-pong game of negotiating, I get up and leave. You'd be amazed how quickly they have all of sudden found some additional room in the price to want your business.

Example, my wife needed a new vehicle a few years ago and wanted a Jeep Grand Cherokee Limited. we found one in the color and options she wanted. The dealer wanted $37K, we never sat down in the sales room, even though the sales person really wanted us to go to one of their customer cubicles. I advised them that wasn't necessary and that I'd be willing to pay $33.5, of course then came the "OK" we'll write up the offer and see what the sales manager says. I asked why that is even needed, as I offered a fair price take it or leave it. Of course, after 5 mins, the sales person came back out and said that they would take $35k for the vehicle, I advised them that not only was not an acceptable price, that they apparently have a difficult time in listening to what their customer (me) had said so we would be leaving now and thank you.

Well what do you know, as soon as we got into our car and were on our way out, there was a knock on the window, it was the sales manager and he apologized and said that after reviewing our offer, he agreed that it was a fair price and asked if he could still earn our business. So, we ended up with a brand new Grand Cherokee on that day.

Unfortunately, this is standard protocol for how most dealers conduct business and why dealers in general aren't worthy of the dried poop stuck to my dogs ass and while I realize that the Bronco will be a new and in demand vehicle, at the end of the day, it's your call as to what you're willing to pay for it - don't get caught up in the emotional purchase and be willing to walk away.

You should really help your dog with that dried poop. Its not like it knows how to use toilet paper.

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