Ford is here responding to issues

[Bulletbill]

It is important to remember that we are not Ford’s customer. The dealerships are Ford’s customer. That is who pays them and that is ultimately who they care about making happy. When you get your head around that then all the BS starts to make sense. Trust me, I don’t like it either.

I understand what you are trying to say, but if that was completely true I wouldn’t have made my reservation through the Ford site, I would have made it through the dealer.

Also, Ford is doing the majority of the marketing to us, the consumer, not the dealer. The dealer is the middleman, but that doesn’t make it any less Ford corporates problem.

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[Sherminiator]

The negativity is real and valid too. It’s probably a good idea for them to see it, and understand why so many are frustrated with how they are operating.

But you also have people who feel overly entitled.

Just as an example for reservation holders:

Premierdrum and I ordered nearly at identical times and have almost identical builds (I got the V6 and some additional options vs his build)

We both have reservations with in the first hour or so if it going live.

His build date never changed, but mine bounced around five times due to my options, but after everything was said and done, I was only a week late vs my first estimated build date.

His was delivered, meanwhile mine is bouncing around some place with the latest update putting it back into Ford's hands again on the 13th.

IMO this just shows the sheer volume of reservations Ford received within the first few hours. Then add in further delays for commodities issues and that is pushing back peoples build dates.

Bronco production isn't even up to full speed yet and I'm willing to bet that Ford has less than 5000 units built so far. They only sold 800 of them in the last week or two of June.

Ford has something like 150k+ reservations.

 

[Ricky_gibbs]

What's wrong with the 6/30 builds? Why can't they be shipped out like new builds are?

Weren't those the ones caught in the roof leak? And if I remember reading correctly the other factory had to be closes because of supply issues. I could be wrong, or the way things have been going maybe those fell through a rip in space and time

 

[Oceannomad]

Jesus, dealing with people like us would give me anxiety. I hate doing customer service (which is why i don't). Good luck to you Ford, we're difficult, needy peeps!

 

[BuzzyBud]

@Ford Motor Company
Months ago, Esteban Plaza Jennings in a Bronco Nation produced video was asked a question concerning the carpet on the rear seat backs in the Badlands model. His response at the time was how that issue will be corrected in the 2022 model year. He felt at the time, Ford would make available a solution within the 2021 Bronco accessory catalog. Can you comment of this issue? Thank you!

 

[BuzzyBud]

@Ford Motor Company
We know the dealer allocation formula is a critical component in determining when Broncos are built. Looking ahead to MY22, do you know if the dealer allocation formula will be part of the distribution plan? If so, will the formula be altered in any way? If this information is not currently available, do you have a tentative time frame when you can share that information with us? Thank you!

 

[Contact]

Weren't those the ones caught in the roof leak? And if I remember reading correctly the other factory had to be closes because of supply issues. I could be wrong, or the way things have been going maybe those fell through a rip in space and time

How does one know the exact reason? Nobody with Ford has address the "In production" going on 3-4 weeks issue. So far it's just been speculation.

 

[Erock]

Unasked-for advice to all:

IF you want real interaction and commentary from Ford, you have to keep it factual and keep your emotions out of it, as hard as that is to do.
Keep it concise, coherent, like you were wording an important resume.
Stick to the facts.

They aren't going to answer repeated questions on a mundane level, they aren't going to answer specific questions about your build or why this or why that, and most certainly won't entertain any "It's not fair" type questions.

They are monitoring this forum for many reasons, I am sure, and this one stuck out to them as a special quality case they wanted to get in front of and get more info about.

The best way to try and get engagement and meaningful answers is to (as hard as it is for some) be respectful, factual, and go from there, hoping it is replied to, or at least read and heard.

For some I think that is the larger issue, they just want to be heard and for someone who is in command of the ship to hear it.

I guess you’ll start expecting some sort of honesty and respectfulness next? Don’t you know things like integrity are antiquated?

 

[Rebel Bronc]

@Ford Motor Company
Months ago, Esteban Plaza Jennings in a Bronco Nation produced video was asked a question concerning the carpet on the rear seat backs in the Badlands model. His response at the time was how that issue will be corrected in the 2022 model year. He felt at the time, Ford would make available a solution within the 2021 Bronco accessory catalog. Can you comment of this issue? Thank you!

"Stay Tuned."

 

[Ricky_gibbs]

How does one know the exact reason? Nobody with Ford has address the "In production" going on 3-4 weeks issue. So far it's just been speculation.

https://fordauthority.com/2021/06/2...nco-production-disrupted-by-detroit-flooding/
This was one reason for the delay and it was right around your schedule build date I believe

 

[2021badlands bronco bob]

@Ford Motor Company
Months ago, Esteban Plaza Jennings in a Bronco Nation produced video was asked a question concerning the carpet on the rear seat backs in the Badlands model. His response at the time was how that issue will be corrected in the 2022 model year. He felt at the time, Ford would make available a solution within the 2021 Bronco accessory catalog. Can you comment of this issue? Thank you!

@Ford Motor Company
We know the dealer allocation formula is a critical component in determining when Broncos are built. Looking ahead to MY22, do you know if the dealer allocation formula will be part of the distribution plan? If so, will the formula be altered in any way? If this information is not currently available, do you have a tentative time frame when you can share that information with us? Thank you!

Nicely worded well written courteous and polite. Now we will see if you really get an answer from Ford . We can only hope.

 

[ZackDanger]

Jesus, dealing with people like us would give me anxiety. I hate doing customer service (which is why i don't). Good luck to you Ford, we're difficult, needy peeps!

There was this one time that Mike Levine tweeted a little vaguely about a colleague of his dying from Covid, and a group of terrible people could only assume it had to do with the Bronco and started attacking him on twitter over it.

Then there was a group of terrible people here who started a thread where they could share screen captures of them bullying Mike Levine on twitter about the Bronco, and then when called out on their behavior explained how it's Mike Levine's job to be a punching bag for all their frustration.

Ugh.

People are the worst.

 

[67BroncoG1]

I understand what you are trying to say, but if that was completely true I wouldn’t have made my reservation through the Ford site, I would have made it through the dealer.

Also, Ford is doing the majority of the marketing to us, the consumer, not the dealer. The dealer is the middleman, but that doesn’t make it any less Ford corporates problem.

Except that you did make your reservation with the dealer. It might have been on Ford’s website but the reservation is with the dealer. As one of my favorite business school professor’s always said, “your customer is the person who pays you.” We pay the dealer and the dealer pays Ford.

True that Ford markets to us but they do that on behalf of their dealer network. They do it to keep their customer happy. This is the reason Ford caved and did “priority orders”, increased allowcation to their largest dealerships, and is now allowing dealer stock orders. These will be very profitable to the dealers and keep them happy.

 

[NotApplicable]

allowing dealer stock orders

This is because there are not enough reservation holders with configurations that are buildable with the available parts/constraints, so the option is slow/stop the line or build Broncos no reservation-holder has ordered while they await the constrained parts necessary to make more reservations buildable. Not much to do with the dealerships, IMO.

 

[Oceannomad]

There was this one time that Mike Levine tweeted a little vaguely about a colleague of his dying from Covid, and a group of terrible people could only assume it had to do with the Bronco and started attacking him on twitter over it.

Then there was a group of terrible people here who started a thread where they could share screen captures of them bullying Mike Levine on twitter about the Bronco, and then when called out on their behavior explained how it's Mike Levine's job to be a punching bag for all their frustration.

Ugh.

People are the worst.

That's a very strange reaction by folks. One individual shouldn't grab their ire as if that person holds all the strings and the responsibility. Also to personally attack someone on here has no place.

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