That's cool, I guess. Doesn't matter to me, since I never plan to sell mine. Course...those looking for used ones might not like it. But it's whatever.
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Ford Bronco wins 2026 Residual (Resale) Value Award
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EB prices jumped the shark, that's a big spender no fun scene. Now 6th gen new and used Bronco prices are relatively high. I probably wouldn't buy any Bronco at this point, I'd likely buy an older Wrangler.
I'm not in the market one way or the other. That's somebody else's problem.
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I'm not either, but I could be down the road, and also had to tell my son who recently graduated from college with a decent job, that there are no more under $30k new Broncos, instead at least $10k more.I'm not in the market one way or the other. That's somebody else's problem.
I grew up a Jeep guy, and we have a whole history of vehicles now for all people of nearly all budgets. I'd like to see Bronco become that for Ford, will see ...
Fair. A guy tried to talk me out of a new one when I was looking and to buy an EB instead, but I don't think he realized how much the 6G release increased prices on basically all existing broncos.
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For once I don't actually care too much about resale, I'm planning on keeping my Bronco for the foreseeable future. It's the perfect 2nd vehicle, fun in the snow, off-roading or taking the top off on a nice day.
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Ford overshot the mark and overpriced Bronco in my view. Is it a pretty unique product in the market? Yes, BUT I still have to be motivated enough to spend the money, right? It's not so much that they are competing directly on price against anything else. They are competing against whether I'm willing to spend money on an expensive vehicle versus using that money for other purposes. Literally anything is a better investment than buying a new vehicle. Vehicles depreciate. It doesn't matter whether you buy a Toyota, Ford,, Honda, Chevrolet, etc. The overwhelming majority of vehicles depreciate and within a fairly predictable range.
I love my Bronco, now 3 years in after waiting 2 and a half years from order to get it and love it more now than day one.
Just got my recalls taken care of by my dealership, Jim Ellis Ford here in ATL including replacing my front camera which only worked when it wanted to.
With a 2 Dr, V6 Badlands, my truck is rare now I guess and not even thinking about getting rid of it, no matter the resale.
I did load it up for the purpose of not only being trail ready, but so I wouldn’t miss out on any tech. Even with my moderate level off-roading, none of the tech has failed me. That front camera was buggy from the start, so it was just glitchy.
The stock suspension for a 2023 does suck, but I’m holding out for live valve and saving for that. My point, I have enjoyed my Bronco as is and plan for more upgrades as it ages and will fall in love with it again.
Bronco is the perfect serious off roader that you can use for daily driving and it looks great, so yeah, highly desirable truck for sure.
Just got my recalls taken care of by my dealership, Jim Ellis Ford here in ATL including replacing my front camera which only worked when it wanted to.
With a 2 Dr, V6 Badlands, my truck is rare now I guess and not even thinking about getting rid of it, no matter the resale.
I did load it up for the purpose of not only being trail ready, but so I wouldn’t miss out on any tech. Even with my moderate level off-roading, none of the tech has failed me. That front camera was buggy from the start, so it was just glitchy.
The stock suspension for a 2023 does suck, but I’m holding out for live valve and saving for that. My point, I have enjoyed my Bronco as is and plan for more upgrades as it ages and will fall in love with it again.
Bronco is the perfect serious off roader that you can use for daily driving and it looks great, so yeah, highly desirable truck for sure.
They can have my Bronco when they pry it from my cold dead fingers.
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