Unless they jack up the money factor. When the ranger launched, a 3 year 10.5k mile lease had a residual that was close to 70%. The money factor was so high that nobody leased them. Hopefully this doesnt happen with Bronco.
How'd you price out a 2018 Ranger seeing as they just came back to N'America in 2019?
My understanding is the higher the residual value so if it was 70% the lower the monthly payment? Higher residual Basically means that when you return at the end of the lease the value of the vehicle is higher thus depreciating less thus lower payment?
He said the money factor was too high. Not the same thing.
In theory yes. My point is that the money factor can be manipulated to dissuade people from leasing, as was the case with the ranger. What better way to keep your resale values high than to limit the supply of used vehicles that enter the market i.e. lease returns. Just my opinion, but I would not expect a strong lease out of the gate despite the high residuals. I'd bet by 2022 you'll have a decent lease program. Hoping i'm wrong, because i'm all in on leasing.
I traded my 9 year old FJ in on a tacoma two years ago, it had 155k miles and still got $16,500 on a trade...
