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Covert Ford honoring MSRP

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Howdy guys,

I figured I'd give you all some good news in a sea of bad news and disappointment lately. I'm happy to let y'all know that as of 6:30 p.m. on 10-13-21 I have converted my 2021 order into a 2022 order. Which is a base Bronco two-door in cyber orange with the Sasquatch package, auxiliary switches, rubber floor liners and that's it. So what's the good news? After talking with Bob Russell at Covert Ford in Austin Texas it seems they will be honoring MSRP. I know to some of you older folks(lol) that may not seem like much. But to me it's something very welcoming to hear. It's honestly very hard to get vehicles at or below MSRP these days if they are in high demand on top of there being just a massive shortage. I would also like to add that the people at these dealerships are regular folks, they are not your enemy. If you are having problems it's more than likely just the owner of the dealership themselves. So please be patient and respectful to the people who are representatives for these dealerships. They work a 9:00 to 5:00 like the rest of us and it doesn't take much to treat them like human beings.

God willing I hope all of you get your broncos and love them and have a wonderful time on the trails! I hope to see y'all out there one day and we can exchange a few beers. Have a blessed evening y'all!
Ford Bronco Covert Ford honoring MSRP 1634168966351~2
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Herbie

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Congratulations. I too am getting MSRP, don't know if it is unique, but I'm good with it. Trevor, can you explain why your DORA says that you have a Manual Transmission and an Automatic Transmission on order for the same vehicle? That is perplexing to me.
 
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Congratulations. I too am getting MSRP, don't know if it is unique, but I'm good with it. Trevor, can you explain why your DORA says that you have a Manual Transmission and an Automatic Transmission on order for the same vehicle? That is perplexing to me.
Per Bob he doesn't know. Seems to be a glitch.
 

fitterhappier

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Great news - going to order from Covert of Hutto once the website is up in a few days. Not surprised though - legit operation.
 

Limecreek

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Good folks at Covert. They had several customer Broncos on the lot last weekend.
I went with Mac Haik in Georgetown - so far so good with them too.

Ford Bronco Covert Ford honoring MSRP 74F1742A-B60E-4AFF-B9D6-F0A7C59DA6D6


Ford Bronco Covert Ford honoring MSRP 65F9E656-3489-4A35-9685-92B45B4298D5


Ford Bronco Covert Ford honoring MSRP B908509D-688A-439E-810E-F60CA0566EE9


Ford Bronco Covert Ford honoring MSRP 12F7000F-95BE-4BA2-B9C6-08FE95F1175B
 

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Good folks at Covert. They had several customer Broncos on the lot last weekend.
I went with Mac Haik in Georgetown - so far so good with them too.

74F1742A-B60E-4AFF-B9D6-F0A7C59DA6D6.jpeg


65F9E656-3489-4A35-9685-92B45B4298D5.jpeg


B908509D-688A-439E-810E-F60CA0566EE9.jpeg


12F7000F-95BE-4BA2-B9C6-08FE95F1175B.jpeg
I'm really happy they're doing that.! The dealers up charging need to learn to think long term and get repeat business. Instead of trying to milk a few people.
 

TxBadlands

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That’s good to know! I’m with Covert in Hutto. Hopefully Hutto does the same. They have always been good to us.
 

atx_chance

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Did they mention how many units they were allocated for MY2021 or for the first month of MY2022 (December)?
 
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Did they mention how many units they were allocated for MY2021 or for the first month of MY2022 (December)?
I didn't ask but based on what I did ask him. He wasn't really in the loop. As in Ford themselves was keeping them in the dark. Probably because Ford doesn't want to piss anymore people off with broken promises.
 

atx_chance

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Thanks for posting this, wish I had swung by when that first edition was there. Looks awesome!
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