Base Model - Dead For Good?

[Ziemann]

Ford needs to have something to directly compete with the Wrangler Sport. The buyers of the Bronco Base tend to heavily customize their rides, and Ford will make money frequently on the back end with accessories for the Base. I doubt they will just walk away from a model intended to directly compete with the Wrangler Sport.

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[Dad life]

I'm guessing the basesquatch option is gone. But keep in mind, the amount we see on these forums does not represent reality. It's an "enthusiast's" build and makes up a pretty small portion of overall sales, but a decent chunk of the online presence.

Sadly, there's a reason for that. I absolutely love my build - base, squatch, bumper, switches. Nothing else. My wife? Pretty sad we didn't get at least a mid package. I'm hoping the heritage I have on order satisfies both of us, even if it's a bit more truck than I want.

 

[dgorsett]

In the category of "If it's too good to be true, it probably is" we have the Base Sasquatch. All the capability of the most capable Bronco (essentially) and under 40K. I can see them tying Sasquatch to Black Diamond, Badlands and by default Wiltrak and special editions in the future. The marketing guy that came up with allowing Sasquatch on lower trims is probably in the unemployment line with the Red Lobster guy that dreamed up all you can eat crab.

 

[BroncoDude]

Hope they keep it. Happy I got mine.

 

[whiteox]

BroncoDude; So clean, so simple, so cool. The basket great! My crits, drop the spare tire cover. Let the spare age like the other four on the floor. Retro bronco identity drop, over done. I used the simple black kick'in bronc, small vinyl logo like used on this site to identify Bronco Base owners. Step probably mandatory for the wife and kiddies. Mud flaps to anal for me, and I'm an anal guy!
As they say across the pond, Good Show, Bloody Good Show! Tommy Bronc

 

[fftfk]

Hope not. Took delivery of my 2-door, 7 MT, with added oem front steel mod bump and roof rack in June '22. Ordered in Sep. of 2020 and bought it on the cheap, around 31K. True base, right down to the old school, silver painted steelies. Like the idea of adding my own mods when a need calls for them. This car was originally designed for that purpose. Meet the specific need/want of every individual owner. I added an oem rear steel bumper in early '23 from a front totaled '22 badlands edition. Believe both front and rear oem steel bumpers give the original base a stronger, finished look. Surprisingly no hard top cracking and no gravel grinding yet in the trans. Still a very rare pony, have only seen one 2-door on the road in Northern Illinois just recently and it wasn't a base. If I ever do sell this fun, no frills bronc I hope to hear a lot of cha ching, cha chings as it grows old like me. Tommy Bronc

You'll be seeing at least one more 2 door base (squatch) in Northern IL in about a week. Did you get the front bumper from a dealer?

 

[whiteox]

Hey fftfk, Great, need some like thinking company around here. No, modular bump and roof rack was included in my original order. Rear oem steel bumper picked from Parts Box, Englewood, FL. You may be able to find a part need there "used" on the cheap. Bob-e or Paul, good guys in customer service. Parts from them oem, like new! Welcome, Tommy Bronc

 

[Butzy]

Got the basesquatch primarily for the lockers on the cheap. When I ordered, I could've gone badlands but by the time I got an automatic transmission and 2.7, I was over the basesquatch and stuck with the orange trim accents and disconnect that I didn’t really want....glad I got in when I did. Added rock rails, tint, cheap accent D-rings and black rings to total $670 in "mods" and it's perfect.

 

[whiteox]

I doubt it. Many people these days want all the accoutrements and trinkets. A base Sas is a non-starter for them. People are fighting to pay 60k or more for Wildtrak and other upscale models. I don't think base Sas is as big a draw as it may appear.

Most Bronco buyers hardly if ever offroad, so they don't care about a base with Sas in terms of actual functionality. Maybe they flip the locker switch once the whole time they own the vehicle, but they want everyday use of heated steering wheel and remote start or whatever.

I doubt it. Many people these days want all the accoutrements and trinkets. A base Sas is a non-starter for them. People are fighting to pay 60k or more for Wildtrak and other upscale models. I don't think base Sas is as big a draw as it may appear.

Most Bronco buyers hardly if ever offroad, so they don't care about a base with Sas in terms of actual functionality. Maybe they flip the locker switch once the whole time they own the vehicle, but they want everyday use of heated steering wheel and remote start or whatever.

Indio22, So right. Tommy Bronc

 

[Sooner]

In the category of "If it's too good to be true, it probably is" we have the Base Sasquatch. All the capability of the most capable Bronco (essentially) and under 40K. I can see them tying Sasquatch to Black Diamond, Badlands and by default Wiltrak and special editions in the future. The marketing guy that came up with allowing Sasquatch on lower trims is probably in the unemployment line with the Red Lobster guy that dreamed up all you can eat crab.

That’s the best Guy Ford has hired in years!

 

[dgorsett]

That’s the best Guy Ford has hired in years!

For the customer not for Ford.

 

[dhut2022]

Just got an email from my dealer saying that it appears to him that Ford is phasing out the Base model... hoping it returns in 2024.

 

[Jsullivan]

There's generally not much that can be taken as hard fact from Ford communications.

It's possible that they offer the Base but not the Manual in '24, and just scrub the FAQ of this info.

I ordered my Base with the options I wanted and am very pleased.
$34,580 with 2.7, aux switches, roof rails and outside entry key pad.
I bought aftermarket items I liked such as tires, rims, bumpers and such.
Only ting I really wanted that I couldn't get was the 3.73 gears with locking differential.
Ford offers them on the F150 so why not the Bronco?
But the on demand 4x4 is all I really need.
I didn't want all the whistles and bells such as auto lane sensing etc.
They may keep the base around for DNR, Police or EMS services. IMO

 

[JT58Bronc]

I feel lucky,
I have a 22 Base, 2 door,SAS,
I think these will be the last built like this
Why,
To make you move up to a different model
To get SAS
Jeep makes you move to a Rubicon
For the lockers
And this way Ford makes more $$
They may return the Base in 24 but options may be limited
They have already up the price on these vehicles, several times.
And on the Ford build page there basically saying not this year for a Base
Check your dealer for one in stock

I feel so lucky to also have a 2022 2 door Basesquatch. Love it and I could barely afford it. As it is I can barely afford to drive it due to the gas prices. If it were not for the base model I would not have a Bronco at all.

 

[BaseBlackCoupe]

Yea unbelievable they got rid of the "base" model.. I'm an upper middle class working man, but I look like a real yuppie now haha thanks ford

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