ADM is now a Ford problem

[timhood]

I completely understand what you're saying. But it doesn't change the fact that Ford is promising price protection that really doesn't have any meaning here. So the MSRP stays the same, it's still really a false promise to "end" customers because they really have no control over the pricing to "end" customers. In order for it to have any validity at all, your deal must be linked to MSRP (above or below). Most people ordering a Bronco, like myself, are most likely special ordering a new vehicle for the first time ever and price protection seems like a good promise. But most of us don't understand how this whole sham of middle men dealers work. Even if I have a price "deal" worked out with a "dealer", what happens if they say no "deal", it's now +10k. What recourse do I have. I have price protection from Ford that means absolutely nothing. That was really my point. I'm certainly not signing a contract for a vehicle before seeing it and no finance terms are worked out especially with no delivery date in sight.

I don't normally post much but this "price protection" promise kinda ruffled my feathers a little bit. Ford should promote that they offer no increase in price to the dealers. Otherwise it's a bit shady to me. Just expressing my feeling on the matter.

I get tour point. Price Protection will be directly related to the quality and ethics of the dealer. I’m glad I hitched my wagon to one I can trust.

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